List of renamed products

This is a list of renamed or repositioned products.

Renamed products

• Andersen Consulting became Accenture on January 1, 2001.
• AT&T Broadband Internet became Comcast in November 2002.
• In France, Danone's yogurt Bio changed to Activia on January 16, 2006 because of EU regulations on organic agriculture.^[1]
• The original BankAmericard service and Chargex (in Canada) became Visa in the late 1970s.
• Borland changed its name to Inprise in 1998, and back again to Borland in 2001.
• Boston Garden became Shawmut Center which became FleetCenter which became TD Banknorth Garden.^[2][3][4]
• Cellnet became BT Cellnet in 1999 which became O2 in 2001.
• Cellular One and AT&T Wireless became Cingular Wireless, which became AT&T Mobility.
• Cinamon Grahams became Curiously Cinamon.
• Coco Pops (as it is known in the United Kingdom) took the name used in the rest of Europe, Choco Krispies in 1998, before changing back to the original brand of Coco Pops in 1999.^[5][6]
• Charmin From February 2010, the product's European brand name was changed to Cushelle by manufacturer SCA.[4] There is also a new mascot, Koala which is a koala. In the advertisements for Cushelle, they are voiced-over by Robert Webb.
• Datsun became Nissan in 1983
• Deloitte Consulting became Braxton in 2002 before changing back to the original brand of Deloitte Consulting in 2003.
• DFT became DAC on 2 July 2015.^[7][8]
• Dime Bar, a confectionery product from Kraft Foods was rebranded Daim bar in the United Kingdom in September 2005 to bring the product in line with the rest of Europe.
• Electrasol dishwashing products (as they were known in North America) became Finish in 2009.
• Federal Express became FedEx in 1994.
• Freeserve changed to Wanadoo and then to Orange in 2006
• GM Daewoo became Chevrolet in Africa, Australasia and Europe in 2008
• Hibernian Insurance became part of the Aviva plc. (this was actually Norwich Union, not Hiberian Insurance)
• Immac (as it was known in the United Kingdom) became Veet in 2003.
• The Interbank credit card became Master Charge in 1969, which became MasterCard in 1979.
• Jif cleaning products (as it was known in the United Kingdom) became Cif in 2000.^[9]
• Lansdowne Road became theAviva Stadium in 2010
• Marathon (as it was known in the United Kingdom) became Snickers in 1991.^[10]
• Several MSN products from Microsoft became Windows Live products.
• Nestlé Quik (as it was known in the United States) took the European name Nesquik.
• New York Telephone and New England Telephone, two of the original AT&T Bell Operating Companies, became NYNEX in 1984, was merged into Bell Atlantic in 1997, and, with the merger of GTE, became Verizon in 2000.
• Nisseki and Mitsubishi Oil products and gas stations became Eneos in 2002.
• NOW Legal Defense and Education Fund became Legal Momentum in 2004.^[11]
• Oil of Ulay (as it was known in the United Kingdom) became Olay in 1999.
• Opal Fruits (as it was known in the United Kingdom) became Starburst in 1998.
• Opryland Hotel in Nashville, Tennessee, United States rebranded itself as Gaylord Opryland Resort & Convention Center after its parent company (Gaylord Entertainment Company) announced plans to build similar hotels in new markets.
• Ondigital became ITV Digital in 2001.
• Pacific Telephone & Telegraph, one of the original AT&T Bell Operating Companies, became Pacific Bell in 1984, split off its wireless division into Airtouch (itself becoming Verizon Wireless), was merged into SBC Communications in 1997, and became AT&T Inc. in 2005.
• Parwill became Vegemite.
• Pricewaterhouse Coopers' Consulting division became Monday in 2002 before being sold to IBM.
• ProPortal a software product from Compass Computer Consultants Ltd became ProMonitor Learner Pages for Students in 2010 and was then renamed back to ProPortal on 4 July 2013
• Purple Pill anti-heartburn medication was Prilosec (omeprazole magnesium)) until 2001, when the patent ran out and the Purple Pill name was switched to Nexium (esomeprazole magnesium).^[12]
• Raider as it was known in most of Europe became Twix in 1991. Sales immediately plummeted.^[13]
• The UK's Royal Mail renamed itself to Consignia in 2001.^[14] The name change was unpopular with both the public and employees, and the company was renamed Royal Mail Group the following year.^[15]
• Telecom Éireann became eircom in 1999.^[16]
• US West, one of the original 7 Regional Bell Operating Companies, was acquired by Qwest in 2000.

References

1. http://media.corporate-ir.net/media_files/IROL/95/95168/LettersToShareholders/Letter_March_2006.pdf
2. "TD Garden". tdbanknorthgarden.com.
3. TD Banknorth wins arena deal - The Boston Globe
4. "TD Garden". fleetcenter.com.
5. "No one wants a bowl of Choco Krispies". Finance - Telegraph Blogs.
6. "Coco Pops back after vote". marketingmagazine.co.uk.
7. http://www.parliament.uk/documents/commons-vote-office/July%202015/2%20July/6-Home-Asylum.pdf
8. http://www.gardencourtchambers.co.uk/home-office-defeated-again-at-the-high-court-over-fast-track-asylum-process/
9. "MSN Money UK - Latest Financial News, Market Updates & Guides". msn.com.
10. "World's biggest Snickers bar is 10 inches long and contains 2,000 calories - Daily Mail Online". Mail Online.
11. See Legal Momentum's History page.
12. Purple Pill history
13. "Twix or Raider? Legal tips on registering a trademark". German Lawyers – Law Firm In Germany.
14. "UK Post Office name change". BBC News. 9 January 2001.
15. Fagan, Mary (9 June 2002). "Consignia name lost in post as Royal Mail returns". The Telegraph. Retrieved 26 August 2013.
16. "Business: Telecom Éireann to be officially renamed Eircom". RTE.ie. 2 September 1999.