Lorenzo Martone

Lorenzo Martone
Born (1979-05-14) May 14, 1979
São Paulo, Brazil
Occupation Entrepreneur
Known for Martone Cycling Co

Lorenzo Martone (born May 14, 1979) is an entrepreneur in the fashion industry. Martone was born in São Paulo, Brazil, and currently resides in New York City where he manages multiple businesses and entrepreneurial projects.[1] Martone founded the Martone Agency in New York, now known as The Creative NYC, designed a swimwear line called Nycked in 2010,[2] and launched a line of designer bicycles with Martone Cycling Co in 2013.[3]

Early life and education

Born in São Paulo, Brazil, Martone has one younger brother and is the grandson of Italian immigrants.[1] Martone's family is originally from Northern Italy, but his grandparents migrated to Brazil after World War II.[4]

Martone attended private school in São Paulo. He spent one year during high school in Riverside, California in the United States when he was 15 years old as an exchange student.[4] He attended university in São Paulo at Anhembi Morumbi studying tourism.[4] Later Martone moved to Paris where he specialized in luxury brand advertising at ESG Management School.[1]

Career

Martone moved to New York City in 2008 and began working as the strategic planner for the ad agency Chandelier Creative.[5] In 2009, Martone co-founded ARC NY with Ryan Brown—a talent agency that included clients such as Alessandra Ambrosio and Irina Shayk.[6] The two partners decided to close the agency in 2011 and pursue separate ventures.[7] Martone opened a fashion PR company called the Martone Agency shortly after. Since then, Caitlyn Shockley joined as partner and the company was renamed The Creative NYC and opened a showroom in Chelsea in May 2014.[8]

Martone partnered with jewelry designer Jules Kim for his debut swimwear line called Nycked in November 2010.[9]

Martone Cycling Co.

In 2013, Martone launched a line of bicycles with Martone Cycling Co.[10] Having been dissatisfied with how previous bikes looked while being stored in his New York apartment, Martone was inspired by fashion when designing his own line of bicycles.[10] The bikes come in monochromatic hues and feature matching tires, red chains, handlebar baskets, and a SRAM Duomatic gear hub for city riding.[11][12] They were first available at the Paris boutique Colette and are now available at high end retail stores such as Saks Fifth Ave.[13][14] Martone also collaborated with artist Justin Teodoro for the designs of the brand's accessory line.[15]

Personal life

Martone began dating designer Marc Jacobs in 2008.[5] The couple became engaged in 2009,[16] but broke up a year later in 2010.[17] Despite the breakup, Martone and Jacobs remain close.[14][17]

Later in 2010, Martone was rumored to be dating former 'N Sync member, Lance Bass.[18]

Martone considers his hobby of biking as part of his inspiration for the Martone Cycling Co designer bike line.[19]

External links

References

  1. 1 2 3 Scott Buccheit (September 8, 2009). "INTERVIEW WITH BRAZILIAN BEAUTY LORENZO MARTONE, MARC JACOBS KNOWS WHAT'S HOT THIS SEASON". Guest of a Guest.
  2. ↑ Nadia Nawaz (2010-12-23). "Exclusive: Lorenzo Martone's Nycked Spring '11 Collection". Refinery29.
  3. ↑ Audrey Destouches (2014-04-11). "Lorenzo Martone's GOLD bicycle". Vogue.
  4. 1 2 3 Paul Bruno. "FASHION AD MAN, THE BEAUTIFUL LORENZO MARTONE, TALKS CREATIVITY, SEX AND FOOD IN THIS EXCLUSIVE DIRTY INTERVIEW". Dirty Mag.
  5. 1 2 Tim Murphy (February 14, 2010). "Marc Jacobs's Brazilian Bombshell". NYMag.com.
  6. ↑ Charlotte Cowles (December 9, 2011). "Lorenzo Martone Shutters His Talent Agency". NYMag.com.
  7. ↑ "Lorenzo Martone, Ryan Brown Shuttering Arc NY". Women's Wear Daily. 09-12-2011. Check date values in: |date= (help)
  8. ↑ "Lorenzo Martone and Caitlin Shockley Get Creative". Fashion Week Daily. May 12, 2014.
  9. ↑ David Lipke (June 7, 2010). "Lorenzo Martone Launches Swimwear Line". Women’s Wear Daily.
  10. 1 2 Kristian Laliberte (2013-03-21). "The World's Chicest Bikes? Lorenzo Martone Launches Cycle Line". Refinery29.
  11. ↑ "Martone Cycling Co., Coolest Bicycles Ever, Now Available In Miami At Alchemist (PHOTOS)". Huffington Post. 2014-05-08.
  12. ↑ Zach Overholt (2013-06-17). "The Red Chain Company: Fashion Forward Martone Cycling Co". Bike Rumor.
  13. ↑ Bennett Marcus (2014-06-14). "Fashion Wheels: Lorenzo Martone Discusses His New Bicycle Venture". Elle.
  14. 1 2 Carson Griffith (2013-05-27). "Rolling Back to the Beach on Designer Bicycles". The Wall Street Journal.
  15. ↑ "The Paramount Hotel Hosts New Martone Cycling Co. Pop-Up Store". Downtown Magazine. 2014-03-24.
  16. ↑ "Marc Jacobs Engaged". Women's Wear Daily. 2009-03-18.
  17. 1 2 Cassie Carpenter (2013-04-28). "Catching up with the ex: Marc Jacobs has friendly brunch with former fiancé Lorenzo Martone... and their dogs are delighted". Daily Mail.
  18. ↑ "Lorenzo Martone and Lance Bass aren't serious". New York Post. 2010-07-29.
  19. ↑ Stephen Milioti (2014-01-31). "7 Questions: Lorenzo Martone, Martone Cycling". Gilt.
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