MBlox
Privately held company | |
Industry | Wireless technology |
Founded | 1999London, United Kingdom[1] | in
Founders | Andrew Bud, Paul McGuire |
Headquarters | Campbell, California, United States |
Number of locations | 10 [2] |
Area served | Worldwide |
Key people | Tom Cotney (CEO)[3] |
Services |
Enterprise mobile engagement Mobile messaging One-way and two-way global SMS MMS Push notifications HLR / Number Lookup |
Number of employees | 200 |
Website |
www |
Mblox Inc. is a global company that provides Saas-based mobile messaging solutions to enterprises, including global one-way and two-way SMS, MMS, push notifications, short codes and virtual mobile numbers. Mblox Ltd. was founded in 1999, in London, United Kingdom but later Mblox inc. became the US based parent company after the successful merger with Mobilesys.[4] The company is headquartered in Campbell, California, USA, with offices in Atlanta (US), London (UK), Paris (France), Lund (Sweden), Stockholm (Sweden), Canterbury (UK), Madrid (Spain), Prague (Czech Republic), Sydney (Australia)
History
- 1999: Founded in London, England
- 2003: Acquired carrier-grade message delivery capabilities through the purchase of a SMSC from Comverse[5]
- 2001 – 2003: Opened offices in France, Spain, Germany, Sweden
- 2003: Merged with MobileSys, the leading US provider of enterprise SMS services, to form mBlox, Inc.
- 2005 – 2006: opened offices in Singapore and Australia[6]
- 2009 - Mblox opens an office in Milan, Italy.[7]
- 2010: Acquired Mashmobile (Sweden)
- 2011: Added direct Latin America two-way messaging services
- 2012: Added push and rich-push messaging capability
- 2013: Opened offices in Brazil and South Africa
- 2014: Acquired Zoove and CardBoardFish; increasing reach and product offerings [8]
- 2015: Mblox acquires 4INFO SMS Services[9]
- 2016: Sold Zoove[10]
Products
Mblox product lines are all Enterprise to Consumer communications related:
- Mobile Messaging (SMS)
- Multimedia Messaging (MMS)
- HLR / Number Verification services
- Short Codes, Toll Free Numbers, Virtual Long Numbers
- Mobile Engagement (Web Tools for Management)
Public Criticism and Fines
Since phone bills from some carriers attribute charges to the company doing the billing, rather than to the business that actually sold and provided the service, Mblox has been accused in Internet forums of enabling a process called cramming,[11][12] or automatically signing mobile customers up for unsolicited services and billing them accordingly.[13] As of 2008, the company had been fined 22 times for cramming-related offences, totaling hundreds of thousands of dollars.[14] Since mBlox has never had any involvement, direct or indirect, in creating or promoting such services, its responsibility is to try to prevent its customers abusing the SMS-based billing services it provides them. Following the sudden spate of problems in 2008/9, in 2010 the UK regulator Phonepay Plus commended mBlox for "a significant investment in new technology, personnel and resources to aid compliance and prevent further harm occurring to consumers from services operating over its platform."[15] In the UK, mBlox has not been cited in any case since December 2011, at which time the regulator described its actions as "exemplary".[16] On March 19, 2013, Mblox sold its PSMS business to OpenMarket as it chooses to focus exclusively on Enterprise to Consumer mobile messaging. This brings an end to its involvement in mobile payments[17]
References
- ↑ "Mblox Ltd Company Record". Companies House.
- ↑ "Mblox locations". Mblox.com.
- ↑ Collier, Christophe. "mBlox Announces Tom Cotney As New Chief Executive Officer". Business Wire.
- ↑ Cullen, Drew. "Mblox merges with Mobilesys: Two headed SMS monster". The Register.
- ↑ "Comverse Powering UK SMS Marketing Provider". Cellular News.
- ↑ Murphy, David. Mobile Marketing Magazine http://mobilemarketingmagazine.com/mblox-opens-singapore-office/. Missing or empty
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(help) - ↑ "mBlox Opens New Office in Italy in Response to Market Potential". WirelessDevNet.com.
- ↑ "Mblox Acquires CardBoardFish and Zoove". Reuters.
- ↑ "Mblox Acquires 4INFO's SMS Services". BusinessWire.
- ↑ "Virtual Hold Technology Acquires Zoove to Revolutionize How Customers Connect With Brands". Yahoo Finance. Retrieved 2016-03-31.
- ↑ The Alphaville Herald: The Great SMS Cramming Game
- ↑ Gordon's Notes: Crammed: Mblox $9.99 a month
- ↑ New York Times: To Stop Cellphone Cramming, Don't Let It Start
- ↑ Mirror: Mblox fined again over premium rate phonelines
- ↑ PhonepayPlus Consent Orders 13 May 2010
- ↑ PhonepayPlus Adjudication against Wild ACE Marketing Limited 8 December 2011
- ↑ http://mobilemarketingmagazine.com/mblox-sells-psms-business-openmarket/