MTV Europe

MTV Europe
MTV logo
Launched 1 August 1987
Owned by Viacom International Media Networks Europe
Broadcast area Europe
Headquarters Belgrade, Serbia
London, United Kingdom
Prague, Czech Republic
Warsaw, Poland
Website http://origin.www.mtv.tv

MTV Europe is a pan-European 24-hour entertainment cable and digital television network launched on 1 August 1987. Initially, the channel served all regions within Europe being one of the very few channels that targeted the entire European continent. Today, the channel only serves a selection of European countries as Viacom International Media Networks Europe began to regionalise its network in 1997.

MTV Europe was begun under a co-operative agreement between Viacom and BT, which lasted until 1991 when Viacom took over full ownership.[1] MTV Europe is wholly owned and operated by Viacom International Media Networks Europe.

Since its premiere, MTV revolutionized the music industry. Slogans such as "I want my MTV" became embedded in the concept of the VJ was popularized, the idea of a dedicated video-based outlet for music was introduced, and both artists and fans found a central location for music events, news, and promotion. MTV has also been referenced countless times in popular culture by musicians, other TV channels and shows, films and books.

History

1987-1997 - One MTV for the whole of Europe

From its launch in 1987 and until its break-up into different MTV stations across Europe in 1997, MTV Europe became famous for its VJs who came from all over Europe (plus Pip Dann, a New Zealander), who used to introduce videos and programs round the clock in English.

1997-2010 - The regionalization of MTV in Europe

In 1997, MTV Networks Europe began to regionalize its MTV feed in a number of areas in Europe.

2010-present

Distribution

As of 2016, MTV Europe serves the following territories:

MTV Europe is also broadcast in a number of African countries including South Africa, alongside local MTV Base Africa, MTV Portugal and MTV France. MTV European is distributed across Europe via satellite, cable, and terrestrial television.

Free-to-air satellite transmissions

MTV Germany was available FTA on Astra 19,2E, but it became encrypted on January 1, 2011. Until august 2015 the Italian MTV-station was free to air available on Eutelsat 12 West A. However with the take-over of Sky Italia of this channel, it has been rebranded TV8. MTV Italia has become an exclusive Sky-channel only for subscribers.

Shows

Local

Award Shows and Live Music Specials

Pan-International

Former shows

Past VJs

Logos

See also

References

  1. ↑ Viacom Gets MTV Europe - New York Times
  2. ↑ "Mtv europe dropping long time shows". digitalspy.co.uk.
  3. ↑ "New AUGUST schedules for MTV European". MTV European website. Retrieved 11 January 2014.
  4. ↑ "MTV EMA". EMA.MTV.
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