Mac Baren

Mac Baren Tobacco Company A/S
Private
Industry Tobacco
Founded 1887 (as Harald Halberg Tobaks and Cigarfabrik)
Headquarters Svendborg, Denmark
Key people
 Harald Halberg (founder), Henrik Halberg (owner),[1] Per Buch (CEO)[1]
Products Pipe tobacco, rolling tobacco, water pipe tobacco, chewing tobacco, cigarillos
Owner Halberg A/S[2]
Number of employees
 140[3]
Website mac-baren.com
A tin of Mac Baren tobacco

The Mac Baren Tobacco Company is a Danish manufacturer of tobacco products. The company manufactures a range of pipe tobaccos, rolling tobaccos and smokeless tobaccos in their factory in Svendborg.

The company was established in 1887, when founder Harald Halberg purchased Svend Bønnelycke's tobacco spinning mill[4] and continued as a modern tobacco factory under the name Harald Halberg Tobaks- og Cigarfabrik. (Harald Halberg Cigar- and Tobacco factories)[5] The company was renamed the Mac Baren Tobacco Company in 1995,[4] as the company had become synonymous with its successful Mac Baren line of pipe tobaccos.[5]

The company remains family-owned,[2] and Henrik Halberg is both the firm's owner,[1] and chief blender. The company employs 140 people, and exports tobacco products to 70 countries.[3]

The company's most popular line of tobaccos is currently its Mixture line of pipe tobaccos, introduced in 1958. Mac Baren's Choice series is a line of mild aromatic pipe and flavoured hand-rolling tobaccos aimed at a younger audience. In 2010, Mac Baren introduced 7 Seas,[5] a line of American-style aromatic pipe tobaccos broadly similar to,[6] and intended to compete with, STG's Captain Black.

In 2013, Mac Baren agreed to purchase Sutliff Tobacco, the Pipe Tobacco Division of Altadis USA,[7][8] immediately renaming the company back to its original name of Sutliff Tobacco Company. Sutliff was thereafter appointed distributor of all Mac Baren products sold in the United States.[8]

References

  1. 1 2 3 "Mac Baren Management".
  2. 1 2 "Mac Baren Ownership".
  3. 1 2 "About Mac Baren".
  4. 1 2 "BogFeature - Tobak til tiden: Mac Baren – en virksomhed i Svendborg" (in Danish).
  5. 1 2 3 "Tobacco Renaissance". Pipes and Tobaccos Magazine.
  6. ↑ "Mac Baren 7 Seas Regular Blend". Pipes Magazine.
  7. ↑ "Local pipe tobacco company to have new owner". Richmond Times-Dispatch.
  8. 1 2 "Mac Baren Purchases Altadis Pipe Tobacco Division Returning Co. to Sutliff Roots". Pipes Magazine.

External links


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