Max von Zedtwitz

Max von Zedtwitz

Max von Zedtwitz
Born Switzerland
Residence California, United States
Education M.Sc. (Computer Science)
MBA (Technology Management)
Ph.D. (Management)
Alma mater ETH Zurich
University of St. Gallen
Occupation Academia, researcher, consultant, executive education, coach
Employer GLORAD
Website http://www.glorad.org/zedtwitz

Max von Zedtwitz (born in Switzerland) is a scholar of global R&D and innovation with a focus on emerging countries. He is Managing Director of GLORAD, a research network with locations in China and Switzerland, and professor at universities in Europe and China.

Scientific work

Von Zedtwitz's work is at the intersection of international business, innovation, and R&D Management. With collaborator Oliver Gassmann, he proposed a behavioral model of organizational evolution of global R&D organization.[1] This model contends that firms follow a limited number of strategic paths when internationalizing R&D activities, requiring internal actors (business units and R&D centers) to behave, collaborate and communicate in ways commensurate with the complexity and maturity of the global R&D organization.[2] He and Gassmann also formulated a supply-and-demand model for innovation globalization, which suggests that global R&D organization is strongly influenced by two principal external drivers, namely access to markets and access to technology.[3] In managerial writings, especially his book on Managing Global Innovation,[4] he outlined support mechanisms appropriate to lead global innovation teams within such R&D organizations.[5]

One of the first to focus on R&D in China,[6] he worked on the theory of reverse innovation and innovation in emerging countries,[7] both inbound R&D investments and management of innovation in China and outbound internationalization of R&D by Chinese firms. In this context, he refined organizational growth models for individual units as well as networks of units. He also contributed to the theory of global R&D flows, pharmaceutical innovation, and business incubator management.[8]

Awards

Selected publications

See also

References

  1. Niosi (1999) The Internationalization of Industrial R&D: From Technology Transfer to the Learning Organization. Research Policy, 28 (2-3), 107-118.
  2. Criscuolo and Narula (2005) Using Multi-Hub Structures for International R&D. Management International Review 47, 5, 639-660
  3. Gammeltoft (2006) Internationalisation of R&D: trends, drivers, and managerial challenges. Int'l Journal of Technology and Globalisation, 2, 1/2, 177-199
  4. http://www.amazon.com/Managing-Global-Innovation-Uncovering-Competitiveness/dp/3540254412
  5. Medcof (2009) Book Reviews. R&D Management 39, 2, 225-226.
  6. “Research in China”, The New York Times, C1 & C4, Sept. 13, 2004
  7. http://www.economist.com/node/10053234
  8. https://scholar.google.com/citations?user=hpfpuPcAAAAJ
  9. Technovation (2009) Vol 29, 4, 235-236
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