Mediakraft Networks

Mediakraft Networks GmbH is a German Multi-channel network based in Munich. The company spreads and commercializes online-TV content and is an operator of YouTube creator networks in Germany. Mediakraft Networks maintains offices in Munich, Cologne, Berlin, Hamburg, Amsterdam, Warsaw and Istanbul.

History

Mediakraft Networks was founded on 1. September 2011[1] as a network from YouTubers for YouTubers[2][3] and is regarded as leading German Multi-channel network (MCN).[4][5][6][7] In August 2012 the former CEO of Endemol Ynon Kreiz entered Mediakraft Networks as shareholder.[8][9] In October 2012 Mediakraft Networks startet Ponk, the first of 13 in Germany existing channels of the YouTube Original Channel Initiative.[10] Meanwhile, the channel was stopped.[11] In December 2012 Shortcut Ventures invested a seven-figure sum in the company.[12] 2013 Mediakraft started international subsidiaries in the Netherlands, Poland and Turkey. On 10. Juli 2014 Mediakraft announced it has received overall 16 Million Euros (23 Mio. US-Dollar) capital from various investors.[13] One of the investors was the Cologne-based media group M. DuMont Schauberg that is involved in Mediakraft Networks with two venture capital fonds.[14] At the moment Mediakraft employs 130 staff.[15]

Notable German YouTube channels that belong to Mediakraft Networks Freshtorge, Die Lochis, Bullshit TV and Nela Lee. Former Network members are inter alia LeFloid, daaruum,[16] Simon Unge, Dner and ApeCrime.

At the end of January 2015 Mediakraft co-founder Christoph Krachten left the management due to disagreements about the strategic direction of the network. His tasks are now taken by Levent Gültan and Spartacus Olsson. Krachten however stays shareholder.[17][18] On 20. March 2015 the company announced that Boris Bolz, former CEO of Red Bull Germany, will reinforce the management of Mediakraft Networks as Chief Commercial Officer.[19]

References

  1. ↑ Mediakraft Networks GmbH, Statista, 2014
  2. ↑ Bertram Gugel: Sind YouTube-Netzwerke die neuen Sender?, in: Digitalisierungsbericht 2014: Alles fließt!
  3. ↑ Martin Boldt: Mediakraft: Klick für Klick zu den Millionen, Kölner Stadt-Anzeiger, 14.
  4. ↑ Stefan Niggemeier: Kölner Videodays: Ich werd mal YouTuber, Frankfurter Allgemeine Sonntagszeitung, 16.
  5. ↑ Ann-Kathrin Nezik: Internet: Geld verbrennen, aber richtig, Der Spiegel, 21.
  6. ↑ Stefan Mey: Die Youtube-Syndikate, ZDF-Blog Hyperland, 3.
  7. ↑ Martin Dowideit: YouTube-Star Unge kontra Vermarkter Mediakraft: „So ein Scheißhaufen“, Handelsblatt, 21.
  8. ↑ Torsten Zarges: YouTube und die TV-Produzenten: Der Erfolg kommt durch die internationale Hintertür, DWDL.de, 3.
  9. ↑ Scott Roxborough: Germany's Constantin Film Strikes YouTube Promotion Deal With Mediakraft, The Hollywood Reporter, 25.
  10. ↑ YouTube goes TV, Mediathek DRadio Wissen, abgerufen am 11.
  11. ↑ Das war PONK!, YouTube, veröffentlicht am 31.
  12. ↑ Magdalena Räth: Internetfernsehen: Millionensumme für Mediakraft Networks, Gruenderszene.de, 14.
  13. ↑ Mediakraft to Invest Further US$ 23 Million, Securing its Leadership Position, wallstreet:online, 10 Juli 2014, abgerufen am 7.
  14. ↑ M. DuMont Schauberg stellt Zukunftsprogramm vor, Mitteldeutsche Zeitung , 26.
  15. ↑ Cornelia Winkler: LeFloid verlässt Netzwerk Mediakraft, Berliner Zeitung, 10.
  16. ↑ Abwandern von Youtube-Stars: "Daaruum" verlässt Netzwerk Mediakraft, Süddeutsche Zeitung, 3.
  17. ↑ YouTuber-Netzwerk: Geschäftsführer Christoph Krachten verlässt Mediakraft, Spiegel Online, 29.
  18. ↑ Mediakraft: Mit-Gründer Christoph Krachten verlässt die Geschäftsführung, Meedia, 29.
  19. ↑ Mediakraft holt Boris Bolz in die Geschäftsführung, DWDL, 20.
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