MegaBox (shopping mall)

For other uses, see Megabox.
MegaBox

MegaBox and the rest of Enterprise Square Five
Location 38 Wang Chiu Road, Kowloon Bay, Hong Kong
Opening date 1 June 2007
Developer Kerry Properties Limited
Management MegaBox Management Services Ltd.
Owner Kerry Properties Limited
No. of stores and services 145
Total retail floor area 1,100,000 sq ft (100,000 m2)
No. of floors 19
Parking 1000 [1]
Website http://www.megabox.com.hk/
Megabox at night
Atrium of Megabox

MegaBox is a large shopping centre in Hong Kong and part of the Enterprise Square Five shopping and office complex, located at 38 Wang Chiu Road, Kowloon Bay, Kowloon. With 19 storeys and a floor area of 100,000 m2 (1,100,000 sq ft), MegaBox is the largest shopping centre in Eastern Kowloon.

In addition MegaBox houses an ice rink, MegaIce, which is the largest in Hong Kong at 26 metres x 57 metres.[2] MegaBox's UA theatre is the first commercial theatre in Hong Kong to have the IMAX film display system.[3] It also offers a 1000-space car park.

Although it is not built on top of a railway station, the mall is accessible by its free shuttle bus service, plying between the mall and MTR Kowloon Bay Station with a frequent headway. Visitors using the subway metro have complained of the long delay of around 15 mins from waiting for the shuttle bus to and from the mall. The mall is 15 minutes from the station on foot.

Enterprise Square Five

MegaBox is part of a larger residential and office development, Enterprise Square Five, developed by Kerry Properties. The development has a gross area of 150,000 m2 (1,600,000 sq ft). It consists of two 15-storey office towers totalling 46,000 m2 (500,000 sq ft) and the 19-storey shopping mall Megabox.

Architecture

The "Wonderfall" for electronic messages

Designed by architects Jerde, MegaBox has a square and circle front facade in deep red, a propitious Chinese colour.

MegaBox incorporates a concept the mall refers to as "Totally Connected Modules" (TCM),[4] which is purportedly realized in three ways: the free-flow of visitor traffic, facilitated by express escalators and elevators connecting the mall’s four major zones; second, through the access driveway reaching all floors; and third, the mall's connectivity with the outside environment through its L5 and Beehive Atriums, both incorporating six-storey glass curtain wall for views natural light.

The Four Major Zones

MegaBox has four distinctive lifestyle-theme zones catering to shoppers’ personalized tastes; they are IN-Style, Better HOME, FAMILY Circus and EATertainment.

IN-Style (G/F – L2)

The IN-Style Zone spans three floors and encompasses fashion, accessories and superstores. The major tenants is Extravaganza, Hang Seng Bank, McDonald's and Mannings.

Before January 2010, there were several trendy fashion and gift stores, such as PiT, Nici, Mac Look, FX Creations, Extravaganza, Evisu, Scoops, Area 0264 and Novo Concept. However, the shops have since been replaced by a JUSCO Department Store in June 2010, which includes a supermarket and three restaurants.

Better HOME (L3 – L5)

Showcasing house and apartment decoration shops are the three stories of the Better HOME Zone. The major tenants are Giormani Furniture, Simmons, Osim, OTO, and DG Lifestyle Store.

B&Q and Spotlight opened in 2007. However, due to their products' unpopularity in Hong Kong, the shops closed in 2009 and were replaced by IKEA in June, 2010.

FAMILY Circus (L6 – L9)

FAMILY Circus offers books, toys, sports, health and music stores as well as electronics & digital outlets.

EATertainment (L10 – L14 & L17 – L18)

The seven floors of the EATertainment Zone follow, featuring theme restaurans, international deli, ice-skating rink and movie theatres.

Previous tenants

NOVO concept fashion flagship store (2/F)
B&Q(4/F)
Spotlight(5/F)

Transportation

MegaBox provides a shuttle bus route to Telford Plaza. The route is free of charge. Bus routes 14X,[5] 15A, 15P,[6] 28B, 74A, 107, 297, 606 and 641[7] are available for passengers to Kwun Tong, Tai Po, Aberdeen, Tin Wan, Tseung Kwan O, Chai Wan, Central, etc.

Minibus routes 15,[8] 48, 68, 106, 110, 111 are also available for passengers to Kowloon Bay, Shun Lee Estate, Choi Wan Estate and Tseung Kwan O.

References

  1. ↑ "Park & Shop". MegaBox Development Co.Ltd. Retrieved 2007-12-28.
  2. ↑ "Our Ice Rink". Mega Ice. Retrieved 29 November 2013.
  3. ↑ UA launches first IMAX screen in Hong Kong
  4. ↑ http://www.megabox.com.hk/eng/intro/intro_1_2.htm
  5. ↑ No stops are available for China Ferry Terminal bound. The stop is for buses to Kwun Tong, Yau Tong and Lei Yue Mun.
  6. ↑ Only available in the morning of school days to Lam Tin.
  7. ↑ Only available in peak hours.
  8. ↑ Only available at noon.
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Coordinates: 22°19′11″N 114°12′29″E / 22.319802°N 114.20815°E / 22.319802; 114.20815

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