Megogo.net

Megogo.net
Type of site
 online movie theater
Available in Russian, Ukrainian
Website megogo.net
Commercial yes
Registration optional (required for commenting, voting for the film and participation in promotions)
Launched 22 November 2011 (2011-11-22)

MEGOGO is an international[1] legal online movie theater. Currently it's available on the territory of 15 Post-Soviet states. The service works on an advertising model – the movie screening is free of charge, however the different types of ads are frequently displayed to the viewer. It's also available by paid subscription to users from all over the world.[2] In February 2015, the number of monthly unique users reached 32 millions.[3] In 2014, the project has launched TV section, which broadcasts TV channels under the brand MEGOGO in Ukraine,[4] Russia,[5] Belarus[6] and Latvia.[7] In the end of 2014, MEGOGO was launched as a localised project in Czech Republic.[8]

CEO of Megogo.net is Vladimir Borovik.[9] Representative offices have been opened in Moscow, Kyiv, Minsk, Riga, Almaty, Tbilisi,[10] Chisinau, Bishkek, Yerevan.

Description

The library of the online movie theater has more than 75 thousand units of legal video content: feature films, documentaries, cartoons, TV shows, TV series, live sports and cultural events, news, music videos.[11]

More than 95% of all MEGOGO content is available for free. Video is streaming in the Full HD, 1080p format, UHD(4K).[12] There is also an intelligent system of memory and recommendations implemented.

The service is available on iPod, iPhone and iPad devices,[13][14] on devices powered by Android platform,[15] LG,[16] Sony, Samsung, Panasonic,[17] Philips,[18] Toshiba [1] TVs with the function of Smart TV, on Dune HD,[19] Aura,[20] Inext[21] and other media set-top boxes powered by Android 2.2 and above,[22] and on Pocketbook e-books.[23]

The global trend of viewing videos through a variety of portable devices[24] is confirmed by MEGOGO – in June 2014, 43% of all traffic was accounted for Smart TV, 15% - for mobile devices. The qualitative indicators, such as length and frequency of views, and downloads number, are constantly growing.

MEGOGO cooperates with the following rights owners: BBC, Euronews, Walt Disney, MGM, Miramax, Central Partnership, Nevod, Odessa Film Studio, Top Film, Rusсico, Aurora, Lenfilm, Inter, Cinemax, the Dovzhenko Film Studios, Leopolis, DT-production, Carmen, Soyuzmultfilm, Kievnauchfilm.

The main source of monetization is a short video ad, which is shown to users before watching the movie, at the end of it and while pressing pause. There are also some pay-per-view movies.[9] For users from all over the world the service is available through paid subscription.[10]

History

Officially, the project was launched on November 22, 2011.[25] In January 2012, police conducted a search of the MEGOGO office, considering it to be a part of EX.UA,[26] but both companies denied the connection between them.[9][27] Already in March 2012, number of visitors of website hit 4.5 million.[28] In April, the site of online movie theater was adapted for watching videos on iPod, iPhone and iPad devices.[13]

In May 2012, MEGOGO launched Hollywood News section, which is a video news feed of Hollywood industry and the world of show business. Original content is provided by Films & star news star news agency, which is owned by an American company FCCE.[29][30]

At the end of May 2012, MEGOGO company opened its offices in Belarus and Latvia.[28][31] In June 2012, free access to Megogo.net was made available in the LG TVs with Smart TV.[16] Also, the embedded player was created, which can be placed on any sites and social networks.[32] In August, the entire MEGOGO video content was made available to users of VK social network.[33]

In July 2012, the number of unique users reached 9.6 million people,[34] and in August there were 12.5 million users.[15] In September 2012, the app for Android was released,[15] and in October the video service launched an app for iPad.[35] Within two months the MEGOGO apps for mobile devices were downloaded by 235,000 people.[36]

In November 2012 the MEGOGO apps were launched for Panasonic’s Smart Viera TVs[17] and in the Windows Store.[37] In November, the monthly number of users has reached 13 million people.[38] In January 2013 the monthly audience hit 17.5 million viewers, and in February it reached 20 million.[10]

In February 2013, MEGOGO signed a deal with BBC Worldwide, acquiring 300 hours of video, including Human Planet and the Sir David Attenborough-narrated documentary series Frozen Planet, along with dramas Luther, Sherlock and The Fades.[39] Also in February, 3D films were made available in the MegogoHD app for the LG Smart TV platform.[40]

In March 2013, the MEGOGO app appeared in Philips TVs.[18] Also in March, the content of Euronews news channel was made available for the users of MEGOGO.[41] In June, MEGOGO released an app for Pocketbook e-book[23] and launched an extension for browsers that work on the Chrome engine.[42]

In the beginning of 2014 MEGOGO has launched the TV section, where the broadcast of linear channels is streamed.[43] In February 2015, the number of monthly unique users reached 32 millions.[3] In 2014, the project has launched TV section, which broadcasts TV channels under the brand MEGOGO in Ukraine,[4] Russia,[5] Belarus[6] and Latvia.[7] In the end of 2014, MEGOGO was launched as a localised project in Czech Republic.[8]

MEGOGO is actively engaged in social initiatives, patronising events in the fields of arts, culture, cinematography, media, internet, and other social activities. It also cares for people with hearing impairments by implementing the project "Look how it's heard". The video service is owning a sign language studio, opened a special section with thousands of films and organizes many theatrical shows for children with hearing impairments.[44]

References

  1. 1 2 "Megogo о себе, пиратстве и проблемах регулирования".
  2. ↑ "Кино в цифрах. Три истории создания онлайн-кинотеатров". Лiга.Бизнес. 2012-12-03. Retrieved 2012-12-10.
  3. 1 2 ""Дом.ru TV" представил новый видеосервис MEGOGO".
  4. 1 2 "Megogo.net запускает услугу онлайн-ТВ".
  5. 1 2 "MEGOGO впустил эфиры телеканалов".
  6. 1 2 "На MEGOGO в Беларуси стало доступно онлайн-вещание телеканалов".
  7. 1 2 "MEGOGO запустил онлайн-вещание телеканалов в Латвии".
  8. 1 2 "Megogo Czech Republic".
  9. 1 2 3 "Владимир Боровик, Megogo: "Нашим онлайн-кинотеатром уже пользуется 5 млн человек"". AIN. 2012-06-21. Retrieved 2012-10-06.
  10. 1 2 3 Майя Яровая (2013-03-06). "Ежемесячная аудитория Megogo.net достигла 20 млн пользователей". AIN. Retrieved 2013-06-14.
  11. ↑ "На MEGOGO появились фильмы на английском языке".
  12. ↑ "Samsung запускает первый в Украине сервис видео по запросу для просмотра фильмов в UHD-качестве".
  13. 1 2 "Megogo.net адаптировал видео для просмотра с мобильных устройств Apple". proIT. 2012-04-27. Retrieved 2012-10-05.
  14. ↑ "Megogo.net адоптировал видео для просмотра с мобильных устройств Apple". Укрнет. 2012-04-27. Retrieved 2012-10-06.
  15. 1 2 3 "Онлайн-кинотеатр Megogo.net выпустил приложение под Android". AIN. 2012-09-24. Retrieved 2012-10-06.
  16. 1 2 "LG и Megogo запускают сервис бесплатного онлайн-доступа к фильмам на телевизорах Smart TV". AVA.MD. 2012-06-08. Retrieved 2012-10-06.
  17. 1 2 "В телевизорах Panasonic Smart VIERA появилось приложение онлайн-кинотеатра MEGOGO.NET". Panasonic. 2012-11-15. Retrieved 2012-12-10.
  18. 1 2 "Приложение MEGOGO.NET появилось в телевизорах Philips". NNIT. 2013-03-11. Retrieved 2012-12-10.
  19. ↑ "В Украине сделали медиаплееры с доступом к бесплатному кино". ТЕХНО bigmir)net. 2012-05-23. Retrieved 2012-10-06.
  20. ↑ "Aura HD online media".
  21. ↑ "Inext - Megogo application".
  22. ↑ "Megogo app in Google Play".
  23. 1 2 "Megogo для Pocketbook". Computer Bild. 2013-05-21. Retrieved 2013-06-14.
  24. ↑ "Five Trends from CES 2014 That Will Impact Streaming Media".
  25. ↑ "В Украине появится первый интернет-ресурс с платным киноконтентом". ЛIГАБiзнесIнформ. 2011-11-23. Retrieved 2012-10-05.
  26. ↑ "Все при деле". Коммерсантъ Украина. 2012-02-02. Retrieved 2012-10-06.
  27. ↑ "В Украину внесли плату". Коммерсантъ Украина. 2011-11-23. Retrieved 2012-10-06.
  28. 1 2 "Megogo открыл представительства в Латвии и Белоруссии". Коммерсантъ Украина. 2012-06-01. Retrieved 2012-10-05.
  29. ↑ "Megogo.net запустил "Новости Голливуда"". МедиаБизнес. 2012-05-11. Retrieved 2012-10-04.
  30. ↑ "Megogo.net запустив розділ відеоновин Голлівуду". Телекритика. 2012-05-11. Retrieved 2012-10-06.
  31. ↑ "Онлайн-кинотеатр Megogo.net открыл представительства в Белоруссии и Латвии". CNews. 2012-06-01. Retrieved 2012-10-04.
  32. ↑ "Megogo отправит видео в ссылку". Коммерсантъ Украина. 2012-06-20. Retrieved 2012-10-06.
  33. ↑ "Фильмы Megogo.net можно бесплатно смотреть в "ВКонтакте"". proIT. 2012-09-03. Retrieved 2012-10-06.
  34. ↑ "Украинский онлайн-кинотеатр Megogo собрал почти 10 млн зрителей". ТЕХНО bigmir)net. 2012-08-03. Retrieved 2012-10-06.
  35. ↑ "Megogo.net выпустил бесплатное приложение для iPad". ITC.UA. 2012-10-09. Retrieved 2012-12-10.
  36. ↑ ""Мобильное" MEGOGO уже смотрит 235 тыс. зрителей". proIT. 2012-11-20. Retrieved 2012-12-10.
  37. ↑ "В Windows Store появилось приложение MEGOGO.NET". Smartphone.ua. 2012-12-04. Retrieved 2012-12-10.
  38. ↑ "Рынок онлайн-видео в странах бывшего СССР может вырасти до $500 млн". AIN. 2012-11-29. Retrieved 2012-10-06.
  39. ↑ "Megogo.net gets 300-hour BBC Worldwide programme package". Rapid TV News. 2013-02-05. Retrieved 2013-06-14.
  40. ↑ "Фильмы в формате 3D доступны в приложении MegogoHD для платформы LG Smart TV". SmartPhone.ua. 2013-02-28. Retrieved 2013-06-14.
  41. ↑ "Euronews licenses news content to Megogo.net". Rapid TV News. 2013-03-26. Retrieved 2013-06-14.
  42. ↑ "Megogo представил одноименное расширение для браузеров, работающих под Chrome". ITnews. 2013-06-13. Retrieved 2013-06-18.
  43. ↑ "TV goes online".
  44. ↑ "Онлайн-кинотеатр MEGOGO запустил проект для детей с нарушением слуха "Смотри как слышно"".

External links

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