Mid-West Family Broadcasting

Mid-West Family Broadcasting
Private
Industry Broadcast Media, Entertainment
Headquarters Madison, Wisconsin
Products Radio, Advertising, Digital Marketing
Website MidWestFamilyBroadcasting.com

Mid-West Family Broadcasting is an independently owned broadcasting company based in Madison, Wisconsin. The company owns and manages radio stations in Madison, Wisconsin, Eau Claire, Wisconsin, LaCrosse, Wisconsin, Benton Harbor/St. Joseph, Michigan, South Bend/Elkhart, Indiana, Springfield, Illinois, Springfield, Missouri, and Rockford, Illinois. In 2013 Mid-West Family purchased the Maverick stations in Rockford, Illinois and Eau Claire, Wisconsin. This added 11 stations starting May 1, 2013 with an LMA.[1]

On November 2, 2015, Gray Television agreed to sell the WSBT radio group to Mid-West Family when the deal to acquire the television and radio assets of Schurz Communications closes. This will add four stations in the Michiana area to Mid-West's lineup.[2] It is unknown what the fate will be of WSBT radio as the TV station of the same name is set to be sold to a different owner. Much of the content and a few of the personalities are currently shared between the two.

Owned & operated stations

Eau Claire, Wisconsin

Madison, Wisconsin

La Crosse, Wisconsin

St. Joseph/Benton Harbor/South Haven, Michigan

South Bend, Indiana/Elkhart, Indiana

Springfield, Illinois

Springfield, Missouri

Rockford, Illinois

References

  1. ↑ http://rbr.com/mid-west-adds-mavericks-to-its-family/
  2. ↑ Allen, Kevin (November 2, 2015). "WSBT Radio Group will have a new owner, again". South Bend Tribune. Retrieved January 9, 2016.


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