Milly (fashion brand)

Milly
Industry Fashion design, retail
Founded New York City, United States
Area served
 Worldwide
Products Clothing, accessories
Website www.milly.com
The MILLY brand logo

Milly is an American fashion company specializing in women’s clothing that was founded by fashion designer Michelle Smith. The company is based in New York City and retails worldwide in department stores, via its own boutiques and online.

Brand history

Michelle Smith won a scholarship to Moore College of Art and Design to study fashion illustration during high school, moving on to New York’s Fashion Institute of Technology. Smith worked at the Hermès boutique in Manhattan to help fund her tuition. After graduating, she wrote to the president of Hermès and was given an internship at the Paris headquarters.[1] Alongside her internship at Hermès, Smith studied at ESMOD, also working as an apprentice at Louis Vuitton and Christian Dior Haute Couture.[1][2][3] She returned to New York after three years and established the brand in 2000 with her business partner and husband, Andrew Oshrin.[2][4][5] Milly has been worn by Beyoncé, Gwyneth Paltrow and Kate Middleton.[6]

Collections and stores

Milly collections merge American sportswear influences with Parisian atelier techniques, incorporating custom-made fabrics and prints.[7][8] The Milly range includes ready-to-wear, accessories, swimwear and childrenswear.[3] Retailers include Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Bloomingdale's, and Harrods.[9] Milly has a flagship store on Madison Avenue, New York.[3]

References

  1. 1 2 Wilkins, Sasha. "A Day in the Life: Michelle Smith, Founder & Designer of MILLY". Liberty of London. Retrieved 15 March 2014.
  2. 1 2 Vilkomerson, Sara (May 24, 2010). "She Enjoys Being a Girl! Meet the Mind Behind Milly". New York Observer. Retrieved October 24, 2005.
  3. 1 2 3 Jacobs, Alexandra (29 February 2012). "Nonstop flights of fancy at Milly". New York Times. Retrieved 15 March 2014.
  4. ↑ "Thoroughly Modern Milly". ELLE Decor. Retrieved 15 March 2014.
  5. ↑ "Company overview of Milly LLC". Bloomberg Businessweek. Retrieved 15 March 2014.
  6. ↑ "Fashion A-List Homes". Forbes. Retrieved 15 March 2014.
  7. ↑ Carpenter, Cassie (11 February 2013). "Anna Kendrick and Solange hold court front row at Milly By Michelle Smith runway show at NYFW". Daily Mail. Retrieved 15 March 2014.
  8. ↑ "Milly: label overview". NYMAG The Cut. Retrieved 15 March 2014.
  9. ↑ Alati, Danine. "Milly's Michelle Smith Relaxes in Water Mill". Hamptons Magazine. Retrieved 15 March 2014.
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