Mirakl

Mirakl
Industry Computer software, E-commerce, Internet
Founded 2011
Headquarters Paris
Key people
Philippe Corrot, Adrien Nussenbaum
Products Mirakl Marketplace Platform
Website mirakl.com

Mirakl is a French software developer that provides a SaaS-based online marketplace solution called Mirakl Marketplace Platform© . Mirakl Marketplace Platform© is used by all kind of retailers, B2B or B2C, to create, launch and operate their own online marketplace and increase their online business.

Mirakl's customers are primarily retailers, pure-players and media groups such as Galeries Lafayette,[1] RueDuCommerce,[2] Darty,[3] Mistergooddeal,[4] Best Buy Canada,[5] Auchan, El Corte Inglés, ePrice, Nature et Découvertes,[6] Halfords,[7] Natalys, Truffaut, Medicanimal,[8] Menlook,[9] Game,[10] Macway,[11] LabelPark[12] or The Beautyst[13] or Alltricks[14]

History

Philippe Corrot and Adrien Nussenbaum created Mirakl in 2011 to bring a solution to the issues of development and profitability that affects e-commerce today.

In 2005, they co-founded Splitgames, an e-commerce marketplace where members could sell and exchange video games. In November 2008, Fnac acquires Splitgames. Philippe Corrot and Adrien Nussenbaum created and ran the marketplace operations of Fnac for three years before launching Mirakl.

The book Marketplace: the future of e-commerce

In 2012, Mirakl's founders Philippe Corrot and Adrien Nussenbaum published a book dedicated to the marketplace model. It deciphers the history of marketplaces, how it works, the benefits for a retailer and its challenges.

In 2015, the founders publish a B2B version of the white paper, highlighting the major opportunity marketplaces represent for B2B players.

References

  1. "Les Galeries Lafayette ouvriront une place de marché à la rentrée". 01net.com.
  2. "Rue Du Commerce choisit Mirakl pour sa Marketplace". journaldunet.com.
  3. http://www.e-marketing.fr/Thematique/Retail-1002/E-commerce-10015/Breves/Darty-lance-sa-marketplace-avec-Mirakl-234232.htm
  4. "Mistergooddeal lance sa place de marché avec Mirakl". ITespresso.fr.
  5. Enright, Allison. "Best Buy extends its online marketplace to Canada". Retrieved 2016-06-14.
  6. Gilles Arnoux. "Nature & Découvertes développe sa marketplace avec la solution Mirakl". directgestion.com.
  7. "Halfords launches marketplace to add to customer choice - Retail Gazette". www.retailgazette.co.uk. Retrieved 2016-06-14.
  8. "MedicAnimal.com first UK sign up to Mirakl". directcommercemagazine.com.
  9. "Menlook ouvre une marketplace pour ajouter 1 600 marques à son offre". journaldunet.com.
  10. "GAME follows Amazon's lead with launch of its own 'Marketplace'". Engadget. Retrieved 2015-04-20.
  11. ITRnews.com. "Macway lance sa marketplace avec Mirakl". www.itrnews.com. Retrieved 2016-06-14.
  12. "Mirakl | Label-Park.com chooses Mirakl to drive faster growth and launch a dedicated marketplace for extreme sports". RealWire. 2016-01-06. Retrieved 2016-06-14.
  13. "The Beautyst lance sa marketplace". lsa-conso.fr (in French). Retrieved 2016-06-14.
  14. "Comment Mirakl, start-up française est devenue un leader mondial des marketplaces". Entreprendre. http://www.entreprendre.fr/pourquoi-je-suis-intervenue-au-morandini-live. 24 June 2015. External link in |publisher= (help)
  15. "Mirakl : E-Commerce Award Nouveaux Services". journaldunet.com.
  16. "Confidentiel : Mirakl lève 2,5 millions d'euros pour sa solution de marketplace". journaldunet.com.
  17. "IBM Espace actualités – 2013-09-25 Le trophée IBM SmartCamp 2013 a été remporté par la société Mirakl – France". ibm.com.
  18. "IBM PartnerWorld – IBM Beacon Awards". ibm.com.
  19. "Mirakl présente son 1er baromètre sur les français et les marketplaces avec Sorgem et IBM". Cap Digital. Retrieved 2015-04-22.
  20. "Marketplaces are the future of B2B e-commerce".
  21. http://info.mirakl.com/hubfs/Mirakl_Forrester_TLP_EN.pdf?t=1465811608418
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