Mix FM (Malaysia)
City | Kuala Lumpur |
---|---|
Broadcast area | Malaysia and Singapore |
Slogan | Playing you the 90's and now |
Frequency | Varies depending on its region |
First air date | January 1997 |
Format | Talk, hot adult contemporary |
Language(s) | English |
Owner | Astro Holdings Sdn Bhd, under Astro Radio |
Sister stations | Hitz FM, LiteFM, My FM, Melody FM, Era FM, Sinar FM, THR Gegar and THR Raaga |
Webcast | eAAC+ |
Website |
www |
MIX fm is a Malaysian national radio station managed by Astro Radio, a subsidiary of Astro Holdings Sdn Bhd. Specially created for the sophisticated and modern 25- to 34-year-old, Mix FM plays adult contemporary hits from the 1990s to now. On 2016, as according to GIK Pengukuran Pendengaran Radio (Wave2 2016) , Mix FM recorded an increase of listeners to reach 700K listeners.[1]
History
For decades, Malaysia had only one English language radio station, which was government-owned. Mix FM (along with Hitz FM and LiteFM) was launched into Malaysian FM airwaves in January 1997 after being one of Astro's audio-only channels since the launch of the satellite network in October the year before. TalkRadio and Classic Rock was also launched at the same time, but now had been replaced by radio stations in languages other than English. Originally, the radio station mainly focused on 1980s and 1990s music, but after the logo change in 2006, Mix FM has changed into a radio stations that plays adult contemporary music from the 1990s to now. The focus of 1980s and 1990s music has been moved to its sister station, LiteFM. Mix FM differs from other English radio stations in Malaysia because it plays current hits targeted at adult listeners compared to younger generation for other English language radio stations.
Schedule
Program | Day | Time | Announcer | Description |
---|---|---|---|---|
The NEW MIX breakfast with Aishah , Rod and Prem | Weekdays | 6 AM - 10 AM | Aishah, Rod & Prem | The Breakfast Show |
MIX Blitz | 10 AM -3PM | Linora Low | 50 Minutes of Non-Stop Commercial free Music | |
MIX Drive | 3PM - 8 PM | Phat Fabes | 45 minutes of none stop commercial free music and less talk . | |
MIX Slow Jams | 8 PM - 11 PM | Reem / Matt | Brings you the slowest songs on MIX fm! | |
MIXTape Sessions | Weekdays Saturday Sunday | 11 PM-3 AM 10 PM-3 AM 9 PM-3 AM | Jakeman, DJ Dhan & DJ Fuzz Mix | Malaysia's Best MIX of Music all MIXed up |
MIX 30 Countdown | Saturdays & Sundays | 3pm-6pm | Moots | The Top 30 Songs on MIX FM |
Announcers
- Aishah Sinclair
- Rod Monteiro
- Linora Low
- Phat Fabes
- Prem
- Moots
- Reem
- Matt
Frequencies
- 91.0 FM (Penang, Alor Star), Penang
- 91.1 FM (Malacca)
- 91.3 FM (Taiping, Penang : Balik Pulau)
- 94.1 FM (Kuantan)
- 94.2 FM (Seremban)
- 94.3 FM (Ipoh)
- 94.5 FM (Klang Valley)
- 97.7 FM (Kuching)
- 98.3 FM (Kuala Terengganu, Marang and Hulu Terengganu)
- 94.6 FM (Kota Bharu, Thailand)
- 99.1 FM (Johor Bahru)
- 101.6 FM (Kota Kinabalu)
- 99.1 FM (Singapore)
- CH 855 Astro (television)
References
- ↑ "71% of Malaysians Listen to Astro Radio". Astro. 19 June 2015. Archived from the original on 5 March 2016. Retrieved 5 March 2016.
External links
- Official website
- Mix FM on Facebook
- Mix FM on Instagram
- Mix FM on Twitter
- Mix FM listening online on Radio Malaysia.net