Moxie Girlz

Moxie Girlz
Type Fashion doll
Inventor Isaac Larian[1]
Company MGA Entertainment
Country United States
Availability 2009–2016
Materials Plastics
Fabrics
Slogan be true • be you!
Official website

Moxie Girlz were a line of fashion dolls introduced by MGA Entertainment in 2009. These dolls are targeted at girls ages 6+. The four original 10.6-inch dolls are named Lexa, Bria, Avery, and Sophina, with others named Kellan, Monet, Merin, Ida, and Amberly.

The Moxie dolls are reminiscent of Bratz, having the distinct pop on/off feet and long hair, but with features consisting of large eyes and proportioned noses and mouths fitting to their head-size. Moxie Girls were meant to replace Bratz, given that Mattel sued MGA over the original design.[2] However, Bratz returned to the market in August 2010.[3] As of 2016, it appears as if both Moxie Girlz and Moxie Teenz are discontinued.

Cast

Main Moxie Girlz

Avery

Avery is strong, determined, and energetic. She is a natural leader and an all-around athlete. She loves skateboarding, biking, snowboarding, skating, basketball, soccer, volleyball, rock climbing, and gymnastics. She is also a journalist and loves writing, reading, songwriting, and music. Although often super busy, she always makes time for her friends. Avery believes that if they just put their heart into it and really go for it, anyone can achieve their goals. She is the mascot and protagonist of the franchise.

Sophina

Sophina is warm, thoughtful, and caring. She loves the world around her: she enjoys traveling, camping, soccer, and hiking, and then writing stories and songs about her adventures. She has a photographic memory. She is also a graceful dancer, especially in ballet. She dreams of becoming a famous songwriter. Sophina always thinks about the world around her and believes that everyone can, if they really want to, make a difference.

Lexa

Lexa is playful, silly, and creative. She has a knack for the arts: movies, art museums, music, art, slam poetry, and dancing. She has a great sense of humor. She can make her friends laugh, even on a bad day. She is also a cheerleader, skateboarder, and boxer. She dreams of becoming a film director. Lexa believes that life is meant to be fun, regardless of anything. She is one of the recurring characters of the franchise.

Bria

Bria is curious, inventive, and enthusiastic. She is also very creative, smart, and open-minded, as she likes to explore new things. She believes in inner potential, even though she is a bit talkative. She always carries her sketchpad everywhere she goes. She dreams of becoming a fashion designer. Bria would not rather wait to see what will happen next, as she believes life is exciting. She is one of the recurring characters of the franchise. She was originally called Sasha, but later on, she was renamed Bria.

Other Moxie Girlz

Merin

Monet

Kellan

Amberly

Ida

Bryten

Sarai

Jaylen

The Moxie Teenz

The Moxie Teenz girls stand at fourteen inches tall, and they tower over most other playline dolls. They feature glass eyes, articulating joints, and removable hair for wig styling. The Teenz are a companion line to the Girlz aimed at older girls.

Products

Basic list of common Moxie products, also shown are the names of the other Moxie Girlz and Teenz.[8][9]

It should be noted the Avery appears on every collection.

This list may not be complete.

Dolls and plushies

Fall 2009

Spring 2010

Fall 2010

Spring 2011

Fall 2011

Spring 2012

Fall 2012

Spring 2013

Fall 2013

Spring 2014

Moxiemini

Pawsitive Pals

Miscellaneous

Games

Electronics

References

  1. ↑ Source on designer of Moxie Girlz needed
  2. ↑ Retail on msn After dolls taken away, Bratz maker tries again
  3. ↑ WSJ.com Business Mattel Hopes Barbie Facelift Will Show Up Younger Rivals
  4. ↑ Official site: Moxie Teenz, Arizona
  5. ↑ Official site: Moxie Teenz, Bijou
  6. ↑ Official site: Moxie Teenz, Tristen
  7. ↑ Official site: Moxie Teenz, Melrose
  8. ↑ Official site: the Moxie Girlz, products
  9. ↑ Official site: Moxie Teenz, catalog
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