Mr. Delivery

Mr. Delivery

Type	Private
Industry	Local delivery
Founded	May 1992 in Seapoint, South Africa
Founder	Laurence Levine
Services	Food delivery
Website	www.mrdelivery.com

Mr. Delivery (Formerly S2YD) is an online food delivery service that allows users to order food from restaurants for delivery or takeout through a mobile compatible website.^[1]

History

The first Mr. Delivery outlet opened in May 1992 in Seapoint on the Western Cape of South Africa.^[2][3] The company was founded by Laurence Levine. Levine later sold the brand in South Africa after becoming the premier restaurant delivery company in country, with over thirty-thousand customers.^[4] Levine then moved to the United States to re-open the brand in a new country. In 2011 Mr. Delivery partnered with Jason Moldoff and Straight2YourDoor.^[5] From there, Levine and Moldoff expanded Mr.Delivery to cities across the U.S. Mr. Delivery now operates with 48 branches, delivers for over 1,500 restaurants and produces over 100,000 orders nationwide per month.^[6]

Today, Mr. Delivery now offers their services in Austin, Berkeley, Denver, Weston, Champaign, Bloomington, Lafayette, Ann Arbor, East Lansing, Kalamazoo, Columbia, Kansas City, St. Louis, Tulsa, Fairfax, Morgantown, Madison, West Madison/ Middleton, Pittsburgh, Burlington, Indianapolis, Cape Cod and Coeur d'Alene.^[7] The company plans to service more cities across the U.S. in the near future.

Operation

Customers have the option of ordering from the website or from the mobile website via any device.^[8] Customers enter their address and Mr. Delivery provides a list of restaurants that deliver to their location.^[9] Customers then select a restaurant and create an order from the available menu.^[10] Customers proceed to checkout when finished creating an order and pay electronically using a credit card, cash, or house account.^[11] Photos, specials, coupons and menus are all available to help the customer create their order.^[12]

Mr. Delivery does not prepare any food. Mr. Delivery is a service that delivers the prepared restaurant food to the customer. When an order is submitted by a customer it is sent to the restaurant for preparation. The restaurant confirms the order with Mr. Delivery and then prepares the food for pickup.^[13] The delivery driver uses a heated food bag to maintain the quality of the prepared food and then delivers the food to the customer.^[14]

References

1. "New food delivery service to help students". The Michigan Daily. University of Michigan. 14 October 2009.
2. Pitt, Leyland. "South African Marketing Cases for Decisions Makers". Google Books. Retrieved 15 July 2015.
3. Dodson, Don. "Contributor". News Gazette. News Gazette. Retrieved 8 July 2015.
4. Kemp, Yunus. "Contributor". IOL News. IOL News. Retrieved 7 July 2015.
5. Barker, Jacob. "Business Reporter". Columbia Tribune. Columbia Tribune. Retrieved 7 July 2015.
6. Toompas, Shelby. "Contributor". Daily Athenaeum. Daily Athenaeum. Retrieved 7 July 2015.
7. "Mr. Delivery brings food to your door". KTVI. St. Louis, MO. 17 October 2013.
8. "Bites: Good Hop, Mr. Delivery, Bacano Bakery, more". Berkleyside. Berkeley, CA. 27 June 2014.
9. "Mr. Delivery opens in Kalamazoo, offers delivery for restaurants that don't have the service". Kalamazoo Gazzette. Kalamazoo, MI: MLive. 18 September 2013.
10. "Mr. Delivery gives students more off-campus eating options". Western Herald. Western Michigan University. 9 September 2013.
11. "Delivery service connects restaurants, local customers". The Daily Athenaeum. West Virginia University. 21 February 2013.
12. "Straight 2 Your Door Delivery allows Greater Lafayette to order more than pizza from multiple eateries". Lafayette Journal and Courier. Lafayette, IN. 12 December 2012.
13. "Mr. Delivery, order some of Tulsa's best restaurants online". Explore Tulsa. 28 July 2014.
14. "It's Your Business: Restaurant delivery service arrives in Champaign". The News-Gazette. Champaign, IL. 4 August 2013.