Noodle Box

Noodle Box Pty Ltd
Founded 1996 (Chapel Street, South Yarra, Victoria)
Headquarters Abbotsford, Victoria
Key people

David Milne and Josh James, Founder; Ian Martin CEO

industry = Quick service restaurant network
Products SE Asian influenced street food
Website www.noodlebox.com.au

Noodle Box Pty Ltd is an Australian stir fried noodle quick service restaurant chain headquartered in Melbourne, Victoria, Australia founded by Josh James and David Milne in 1996.

Today Noodle Box is Australia’s largest franchised noodle restaurant chain. With a network of over 70 restaurants across the country.

All of Noodle Box restaurants are franchised, with master franchise partners in the Middle East and Mauritius. This move towards franchising the brand was delivered under the strategic direction of current CEO, Ian Martin, previously the CFO of Yum! Restaurants in Asia, and Group CEO of Gloria Jeans Coffee.

Growth strategy

In October 2015, Noodle Box announced a strategic takeover of the noodle QSR network, Wok in a Box.[1] This consolidation of the brands makes Noodle Box the largest noodle-based QSR in Australia, with more than 100 restaurants across the country.

See also

References

  1. ↑ "Noodle Box Gobbles Up Rival". Heraldsun.com.au. Retrieved 2016-07-28.
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