Not a Bad Thing

"Not a Bad Thing"
Single by Justin Timberlake
from the album The 20/20 Experience – 2 of 2
B-side "TKO" (Black Friday Remix)
Released February 24, 2014 (2014-02-24)
Format
Recorded Larrabee Studios (North Hollywood)
Genre Pop
Length 4:28
Label RCA
Writer(s)
Producer(s)
  • Timbaland
  • Justin Timberlake
  • Jerome "J-Roc" Harmon
Justin Timberlake singles chronology
"TKO"
(2013)		 "Not a Bad Thing" "Love Never Felt So Good"
(2014)

"Not a Bad Thing" is a song recorded by American singer-songwriter Justin Timberlake for his fourth studio album, The 20/20 Experience – 2 of 2 (2013). It was written and produced by Timberlake, Timothy "Timbaland" Mosley, and Jerome "J-Roc" Harmon, with additional writing from James Fauntleroy. It was released as the third single from the album on February 24, 2014. The song is a mid-tempo pop ballad, that makes use of an acoustic guitar throughout, with its lyrics centering on the semantic field of love.

"Not a Bad Thing" received positive reviews, with several contemporary music critics noting the song's production and lyrics being reminiscent of past material produced by former boy band NSYNC. The song's music video premiered on the The Ellen DeGeneres Show on March 20, 2014. It is a mini documentary, that follows two documentary filmmakers searching for a couple that got engaged on January 12, 2014, while heading to New York City on the Long Island Rail Road train, with the man proposing to his girlfriend to "Not a Bad Thing". The video concludes with the filmmakers being led to several false leads, with a second part of the video to follow. Timberlake performed the song on The Tonight Show Starring Jimmy Fallon and during The 20/20 Experience World Tour. The song reached number 8 on the US Billboard Hot 100 and topped the Mainstream Top 40.[1]

Production and release

"Not a Bad Thing" was written by Timberlake, Timothy "Timbaland" Mosley, Jerome "J-Roc" Harmon, and James Fauntleroy. The song was produced by Timbaland, Timberlake, and Harmon. Timberlake arranged and produced his vocals, which were recorded at Larabee Studios in North Hollywood, California. Harmon provided keyboards for the song, while Elliot Ives and Timberlake played the guitar. The track was engineered by Chris Godbey, and mixed by Jimmy Douglass, Godbey and Timberlake, with assistance from Alejandro Baima, at Larabee Studios.[2]

RCA executives reportedly believed that "Not a Bad Thing" could be The 20/20 Experience – 2 of 2's largest commercial success. However, they instead opted to release "Take Back the Night" and "TKO" first, to represent the album's R&B sound and distinguish "Not a Bad Thing" from the sonically similar "Mirrors".[3] A radio edit of the song was digitally released on February 24, 2014 in Austria,[4] France,[5] Germany,[4] Italy,[6] Spain,[7] Switzerland,[4] the United Kingdom[8] and the United States.[9] The next day, it impacted the contemporary hit radio in the United States.[10] On March 31 was sent to US adult contemporary radio[11] and on May 27 to its UK equivalent.[12] "Not a Bad Thing" was released as a CD single in Austria, Germany and Switzerland; apart of the radio edit of the song it also featured the "TKO (Black Friday Remix)".[13] "Not a Bad Thing" impacted the mainstream radio in Italy on June 4.[14]

Composition and lyrical interpretation

"Not a Bad Thing" is a mid-tempo pop ballad,[15][16][17] with a running duration of 11 minutes and 28 seconds; the album version has an included hidden track entitled "Pair of Wings".[18] Critics noted a resemblance to songs by former boy band NSYNC, which Timberlake had previously been a member of.[19][20][21] and the song's focus on the theme of love.[16][17] PopMatters' Brice Ezell saw "Not a Bad Thing" to share the same characteristics as NSYNC's 1999 "(God Must Have Spent) A Little More Time on You", using the same "emotional earnestness" which made the latter song the "heart-melter" it was during its release.[22] Mikael Wood of Los Angeles Times described the song as a "dewy, blue-eyed soul number" that was realized when Timberlake was discovering the "emotional possibilities of his singing" during his time with the boy band.[19] Holly Gleason of Paste interpreted the lyrics as endorsing love, with the song contrasting the previous tracks on The 20/20 Experience – 2 of 2, celebrating the "happily ever after trope for all its worth".[16]

Critical response

"Not a Bad Thing" received general acclaim from critics. Jeremy Thomas of 411mania.com selected "Not a Bad Thing" as one of the stand-out tracks from The 20/20 Experience – 2 of 2, using it as an example of a song from the album that "has a gentle side that can be appreciated," noting it as a "lovely close" to the album.[17] Similarly selecting the track as a stand-out, Chris Bosman of Consequence of Sound saw the song serving as the "pitch perfect" nostalgic track, pointing out its 'NSYNC influence.[21] As well as depicting the latter influence, Melinda Newman of HitFix awarded the track an A grade, labeling it as a "lovely, lilting straight-up pop tune."[23] David Meller of musicOMH described the track as "arduous" due to its length and it having "any sort of edginess or intrigue."[24] Along with several other songs within The 20/20 Experience – 2 of 2, Dave Hanratty of Drowned in Sound dismissed "Not a Bad Thing", writing that it contains "sun-kissed and forced smiles."[20]

Commercial performance

"Not a Bad Thing" reached the top 30 on the US Billboard Hot 100 in its fourth week on the chart, at number 27.[25] In its fifth week it rose to number 20, and in its sixth week, it again rose to number 14.[26][27] The song reached number 12 in its seventh week,[28] before entering the top 10 at number 8 the following week.[3] The song sold 88,000 digital copies that week, with an audience impression of 79 million.[3] It marked his 15th top ten hit on the Hot 100, while being the first and only top 10 single from The 20/20 Experience – 2 of 2.[3] "Not a Bad Thing" has also achieved similar success on the US format charts, peaking at number 1 on the Mainstream Top 40,[29] number 1 on the Adult Top 40 and at number 4 on the Rhythmic chart.[30][31] On the Mainstream Top 40, Timberlake became the male artist with the most number-one songs and top 10 singles.[1] Bruno Mars later tied with Timberlake for the most number-one singles among men when his Mark Ronson's collaboration "Uptown Funk" reached the top spot in early 2015.[32] The tie was broken by Timberlake's "Can't Stop the Feeling!" in June 2016.[33]

As of June 2014, "Not a Bad Thing" has sold over 1 million copies in the United States.[34]

Music video

A preview of the song's music video made its debut on The Ellen DeGeneres Show on March 20, 2014,[35] before the full video premiered online later that day.[36] Justin Timberlake does not make an appearance in the video; the video involves two documentary filmmakers searching for a couple that got engaged on January 12, 2014, while heading to New York City on the Long Island Rail Road train, with the man proposing to his girlfriend to "Not a Bad Thing". Throughout the music video, couples are interviewed, sharing their reflections on love, marriage and their relationships, as well as what they think of the unknown couple. In conjunction, the documentarians are shown in the streets of New York City with flyers with the hashtag "#haveyouseenthiscouple," as well as them stopping by a radio interview and texting each other from borough to borough, with the messages showing up on the screen. The search produces several false leads, as they ask strangers and friends for help, with the video ending with a "To Be Continued" title.[37] Following the video's premiere, Ellen DeGeneres explained that "Obviously, if you know this couple, contact us, because Justin is trying to find you and we'll put you all together."[37]

A second video documenting several love stories that fans submitted on Twitter under the hashtag #NotABadLoveStory collecting photos and videos was shared on Timberlake's Vevo channel on YouTube.[38]

Live performances

Justin Timberlake performed "Not a Bad Thing" on The Tonight Show Starring Jimmy Fallon on February 21, 2014.[39] Timberlake also performed the song during The 20/20 Experience and 2 of 2's supporting tour, The 20/20 Experience World Tour.[40]

Track listings

  • CD single
  1. "Not a Bad Thing" (Radio Edit) — 4:26
  2. "TKO" (Black Friday Remix) featuring J. Cole, ASAP Rocky and Pusha T — 4:32
  • Digital download
  1. "Not a Bad Thing" — 4:26

Credits and personnel

Credits adapted from the liner notes of The 20/20 Experience – 2 of 2.[2]

Locations
Personnel
  • Timothy "Timbaland" Mosley – producer, songwriter
  • Justin Timberlake – Mixer, producer, songwriter, vocal producer, vocal arranger, guitar
  • Jerome "J-Roc" Harmon – keyboards, producer, songwriter
  • James Fauntleroy – songwriter
  • Chris Godbey – engineer, mixer
  • Jimmy Douglass – mixer
  • Alejandro Baima – assistant mixer
  • Elliot Ives – guitar

Charts

Weekly charts

Chart (2014) Peak
position
Australia (ARIA)[41] 10
Australia Urban (ARIA)[42] 1
Austria (Ö3 Austria Top 40)[43] 69
Belgium (Ultratip Flanders)[44] 4
Belgium Urban (Ultratop Flanders)[44] 20
Belgium (Ultratip Wallonia)[45] 32
Canada (Canadian Hot 100)[46] 9
Canada AC (Billboard)[47] 15
Canada CHR/Top 40 (Billboard)[48] 2
Canada Hot AC (Billboard)[49] 2
Czech Republic (Rádio Top 100)[50] 15
Czech Republic (Singles Digitál Top 100)[51] 27
Denmark (Tracklisten)[52] 16
Germany (Official German Charts)[53] 62
Ireland (IRMA)[54] 38
Netherlands (Dutch Top 40)[55] 28
Netherlands (Single Top 100)[56] 46
New Zealand (Recorded Music NZ)[57] 5
Scotland (Official Charts Company)[58] 31
Slovakia (Rádio Top 100)[59] 34
Slovakia (Singles Digitál Top 100)[60] 62
South Korea (Gaon Digital Chart)[61] 25
South Korea (Gaon Download Chart)[62] 22
Switzerland (Schweizer Hitparade)[63] 29
UK Singles (Official Charts Company)[64] 21
UK R&B (Official Charts Company)[65] 5
Ukraine (FDR)[66] 8
US Billboard Hot 100[67] 8
US Adult Contemporary (Billboard)[68] 8
US Adult Top 40 (Billboard)[30] 1
US Dance/Mix Show Airplay (Billboard)[69] 23
US Mainstream Top 40 (Billboard)[29] 1
US Rhythmic (Billboard)[31] 4

Monthly charts

Chart (2014) Peak
position
South Korea (Gaon Download Chart)[70] 63

Year-end charts

Chart (2014) Position
Australia (ARIA)[71] 98
Canada (Canadian Hot 100)[72] 45
New Zealand (Recorded Music NZ)[73] 44
US Billboard Hot 100[74] 45
US Adult Contemporary (Billboard)[75] 16
US Adult Top 40 (Billboard)[76] 20
US Mainstream Top 40 (Billboard)[77] 20
US Rhythmic Songs (Billboard)[78] 33

Certifications

Region Certification Certified units/Sales
Australia (ARIA)[79] Platinum 70,000^
Denmark (IFPI Denmark)[80] Platinum 30,000^
New Zealand (RMNZ)[81] Gold 7,500*
United States (RIAA)[82] Platinum 1,000,000[34]

*sales figures based on certification alone
^shipments figures based on certification alone

Release history

Country Date Format Label Ref.
Austria February 24, 2014 Digital download Sony [4]
France [5]
Germany [4]
Italy [6]
Spain [7]
Switzerland [4]
United Kingdom RCA [8]
United States [9]
February 25, 2014 Contemporary hit radio [10]
March 31, 2014 Hot/Modern/AC radio [11]
Austria April 18, 2014 CD single Sony [13]
Germany [13]
Switzerland [13]
United Kingdom May 5, 2014 N/A RCA [12]
United States May 27, 2014 AC radio [83]
Italy June 4, 2014 Mainstream radio Sony [14]

See also

References

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  2. 1 2 The 20/20 Experience – 2 of 2 (booklet). Justin Timberlake. New York City, NY: RCA Records, a division of Sony Music Entertainment. 2013.
  3. 1 2 3 4 "Pharrell Williams Still Atop Hot 100; Justin Timberlake, Chris Brown Reach Top 10". Billboard. Prometheus Global Media. April 23, 2014. Retrieved May 2, 2014.
  4. 1 2 3 4 5 6 "Not a Bad Thing: Justin Timberlake" (in German). Amazon.com (DE). Retrieved April 12, 2014.
  5. 1 2 "Not a Bad Thing: Justin Timberlake" (in French). Amazon.com (FR). Retrieved April 12, 2014.
  6. 1 2 "Not a Bad Thing: Justin Timberlake" (in Italian). Amazon.com (IT). Retrieved April 12, 2014.
  7. 1 2 "Not a Bad Thing: Justin Timberlake" (in Italian). Amazon.com (ES). Retrieved April 12, 2014.
  8. 1 2 "Not a Bad Thing: Justin Timberlake". Amazon.com (UK). Retrieved April 12, 2014.
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  15. ↑ Wass, Mike (February 14, 2014). "Justin Timberlake Picks "Not A Bad Thing" As The Next '2 Of 2' Single: Listen To The Radio Edit". Idolator. SpinMedia. Retrieved February 18, 2014.
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  19. 1 2 Wood, Mikael (September 30, 2013). "Review: Justin Timberlake edgier on '20/20 Experience — 2 of 2'". Los Angeles Times. Eddy Hartenstein. Retrieved February 18, 2014.
  20. 1 2 Hanratty, Dave (September 30, 2013). "Album Review: Justin Timberlake – The 20/20 Experience – 2 of 2". Drowned in Sound. Retrieved February 18, 2014.
  21. 1 2 Bosman, Chris (October 2, 2013). "Justin Timberlake Overreaches on His 20/20 Follow-Up". Time. Time Inc. Retrieved February 18, 2014.
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  24. ↑ Meller, David (September 30, 2013). "Justin Timberlake – The 20/20 Experience (2 of 2)". musicOMH. Retrieved February 18, 2014.
  25. ↑ Grein, Paul (March 26, 2014). "Chart Watch: After "Frozen," Here Comes "Summer"". Yahoo! Music. Yahoo!. Retrieved May 2, 2014.
  26. ↑ Grein, Paul (April 3, 2014). "Chart Watch: Shakira Tops Gaga". Yahoo! Music. Yahoo!. Retrieved May 2, 2014.
  27. ↑ Grein, Paul (April 9, 2014). "Chart Watch: Sam Smith's Breakout Moment". Yahoo! Music. Yahoo!. Retrieved May 2, 2014.
  28. ↑ Grein, Paul (April 16, 2014). "Chart Watch: Luke Bryan Avenges ACM Losses". Yahoo! Music. Yahoo!. Retrieved May 2, 2014.
  29. 1 2 "Justin Timberlake – Chart history" Billboard Pop Songs for Justin Timberlake. Retrieved June 7, 2014.
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  31. 1 2 "Justin Timberlake – Chart history" Billboard Rhythmic Songs for Justin Timberlake. Retrieved June 26, 2014.
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  34. 1 2 Paul Grein (June 18, 2014). "Chart Watch: PSY & Snoop Attack Your Brain Cells". Yahoo! Music. Yahoo!. Retrieved October 25, 2014.
  35. ↑ "Exclusive! Justin Timberlake's New Music Video — The Ellen DeGeneres Show". The Ellen DeGeneres Show (a Warner Bros. production). Retrieved March 20, 2014.
  36. ↑ "Video: Justin Timberlake – 'Not a Bad Thing'". Rap-Up. Devin Lazerine. Retrieved April 12, 2014.
  37. 1 2 Lee, Ashley (March 20, 2014). "Timberlake premieres the video on "The Ellen DeGeneres Show"". Billboard. Prometheus Global Media. Retrieved April 12, 2014.
  38. ↑ Lipshutz, Jason (June 3, 2014). "Justin Timberlake Releases New Fan-Made 'Not A Bad Thing' Video: Watch". Billboard. Retrieved November 14, 2014.
  39. ↑ Shipley, Kelci (February 22, 2014). "Watch Justin Timberlake And Jimmy Fallon's 'History of Rap' Reunion". MTV News. Viacom. Retrieved February 24, 2014.
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  42. ↑ "ARIA Australian Top 40 Urban Singles". ARIA Top 40 Urban Singles. Archived from the original on April 19, 2014. Retrieved April 19, 2014.
  43. ↑ "Austriancharts.at – Justin Timberlake – Not a Bad Thing" (in German). Ö3 Austria Top 40. Retrieved June 26, 2014.
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