Oak Furniture Land

Oak Furniture Land
Private
Industry Furniture Retail & manufacturing
Founded Chippenham, United Kingdom (2006)
Headquarters Swindon, United Kingdom
Area served
 United Kingdom.
Key people
 Jason Bannister
(Managing Director)
Products Living room, bedrooms, small office/home office, dining room, furniture, nursery
Number of employees
 650 (2013)[1]
Website www.oakfurnitureland.co.uk

Oak Furniture Land is a privately owned British designer, manufacturer and retailer of fully assembled hardwood cabinetry furniture, sofas, beds and mattresses for bedrooms, living rooms, dining rooms, nurseries and small office/home offices. The company has 74 stores across the UK, and its headquarters in Swindon in Wiltshire, England.

History

Oak Furniture Land was launched through its website on Boxing Day, 2006.[2] The company started in 2003 by selling on eBay. It opened its first shop on an airfield in the Cotswolds. Its first store on a retail park was in Cheltenham,[3] with turnover of £85m and a profit of £9.2m in the year to September 30, 2012.[4]

In late 2012 the business moved its national distribution centre to a 302,000 sq ft building in South Marston near Swindon, Wiltshire.[5]

A new Christmas TV advert [6] was launched in 2012 promoting their dining set offering, with the overall theme being "Don't Do This To Nan".[7]

For their Winter Sale 2013 TV advert campaign, the characters of Oak and Acorn were introduced. Oak, played by Stephen Critchlow, is the mature salesman while Acorn, played by Philip Labey, is the comedy relief within this duo.

In 2014 the company launched a dedicated sofa brand - SofaStore.com, with a stand-alone website.

In an interview with The Sunday Times on 10 January 2015 the firm's managing director stated that his chain has sales of £194m.[8]

April 2015 the company owner, Jason Bannister, was "shortlisted in the London and South region of the Ernst & Young Entrepreneur of the Year Award run by international accountancy firm EY."[9]

June 2015 Oak Furniture Land became the principal sponsor and Home Shirt sponsor for Burnley F.C..[10][11][12] They sacrificed their shirt sponsorship space at the Burnley FC v Leeds United fixture, on 9 April 2016, in place of Burnley FC in the Community - Burnley FC's official charity.[13]

Oak Furniture Land received an outstanding achievement award at the 19th annual Sunday Times Fast Track 100 awards in July 2016, and was included in the list for the fifth year, the only company to ever be so.[14]

On 29 July 2016, Oak Furniture Land won three Lovedbyparents awards for their Nursery products.[15] These were Platinum award for Best Cot Bed, Gold award for Best Nursery Furniture Set and Silver for Best New Product to Market 2016.

October 2016 the company was named in the Sunday Times Grant Thornton Top Track 250 league table for a third consecutive year.[16]

Retail Week ranked Oak Furniture Land 15th in the UK's top 30 retailers by proportion of online sales.[17]

Stores

Oak Furniture Land products are sold exclusively through its own retail outlets - online.

On Boxing Day 2015, Oak Oak Furniture Land opened its first store in Northern Ireland, bringing the total number of stores to 68.[18]

References

External links

This article is issued from Wikipedia - version of the 11/17/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.