Old Ezra 101

Old Ezra 101

Type	Bourbon whiskey
Manufacturer	Heaven Hill
Country of origin	Kentucky, United States
Alcohol by volume	50.50%
Proof (US)	101
Related products	Heaven Hill

Old Ezra 101 is a brand of Kentucky Straight Bourbon Whiskey. It is charcoal filtered and typically bottled at 50.5% abv (101 proof).^[1]

The Old Ezra brand is owned by Luxco of St. Louis (formerly the David Sherman Company); which doesn't own a distillery. Old Ezra is distilled, aged, and bottled in Kentucky by Heaven Hill Distilleries for Luxco.

Parent History

In 2006, the David Sherman Company re-branded itself to Luxco as a tribute to one of its co-founders, Paul Lux, and as a reflection of the current ownership of the company. As Luxco has grown it has remained family-owned.^[2]

Luxco itself was born of humble beginnings back in 1958 when Paul A. Lux and David Sherman Sr. established the David Sherman Corporation as a private label bottler to serve the needs of distributors, wholesalers and retailers in the mid-west around St. Louis, Chicago and Milwaukee. Since that time, the company has quietly grown into a major producer, bottler, importer and marketer with an impressive portfolio of over 50 wine and spirit brands. Some of the whiskey brands that Luxco produces include: Ezra Brooks Kentucky Bourbon Whiskey, Rebel Yell, Bourbon Supreme, Yellowstone, Rebel Reserve, Wallstreet Whiskey, D. Nicholson 1843 and Davies County.

Bottle types

The label itself has previously been compared in its own print advertising to Jack Daniel's, which itself borrowed it's shape from Evan Williams. The product was formerly distributed in elaborate decanter-like bottles. It used to be sold in bottles with a cork cap, but now has a plastic replic-cork. The nature of its aging and the time over which it is aged combine to give it a rich, dark brown color that is visible through the bottle.

Varieties

Old Ezra 101 (101 proof)
Ezra Brooks Black Label (90 proof)

References

1. Ezra Brooks web site, accessed February 2011.
2. Luxco History