Olympics on television

The Olympic Games have been broadcast on television since the 1930s.

1930s

1936 Summer Games

The 1936 games, held in Berlin, Germany, were televised by means of closed circuit television to various viewing halls located across the city.[1]

1940s

1948 Summer Games

The BBC provided coverage of the games on their television service, live from Wembley Stadium. Coverage was limited to the London area.[1]

1950s

1956 Summer Games

Television service was introduced to Australia in time for the 1956 Games in Melbourne. International broadcasting institutions present were BBC, CBS, NBC, Eurovision and United Press. The first time broadcasting rights were sold.[2][3][4][5]

1956 Winter Games

RAI introduced the first Winter Games coverage ever, and the first Olympic one extended to both national and international audience. The broadcasts were relayed live via Eurovision to Austria, Belgium, Denmark, France, Germany, Luxembourg, the Netherlands, the United Kingdom and Switzerland.[2][3]

1960s

In England, Scotland, Wales and Northern Ireland, ITV covered the Summer Olympic Games 1968, 1972, 1976 and 1980. An industrial dispute prevented coverage of the 1984 Los Angeles Olympics but the Games returned to ITV screens in 1988, sharing the coverage with Channel 4 - Channel 4 showing the overnight and breakfast coverage with ITV covering the daytime action as well as broadcasting early evening highlights programmes. The 1988 Olympics were the last time that the Games have been shown on ITV with subsequent Olympic Games being shown only on the BBC. ITV has never broadcast the Winter Olympics.

1960 Winter Games

CBS paid $50,000 for the right to broadcast the games in the United States, and this marked the first time the Olympic Games were televised there.[6] Also, officials, unsure if a skier had missed a gate in the men's slalom, asked CBS if they could review a videotape of the race. This would be the impetus and inspiration for CBS to develop what would come to be known as "instant replay."[7]

1960 Summer Games

CBS paid $394,000 ($3160000 in today's dollars) for the exclusive right to broadcast the Games in the United States. This was the first Summer Olympic games to be telecast in North America. In addition to CBS in the United States, the Olympics were telecast for the first time in Canada (on CBC Television) and in Mexico (through the networks of Telesistema Mexicano). Since television broadcast satellites were still two years into the future, CBS, CBC, and Televisa shot and edited videotapes in Rome, fed the tapes to Paris where they were re-recorded onto other tapes :D which were then loaded onto jet planes to North America. Planes carrying the tapes landed at Idlewild Airport in New York City, where mobile units fed the tapes to CBS, to Toronto for the CBC, and to Mexico City for Televisa. Despite this arrangement, many daytime events were broadcast in North America, especially on CBS and CBC, the same day they took place.[8]

1964 Summer Games

The games were telecast to the United States using Syncom 3, the first geostationary communication satellite. It was the first television program to cross the Pacific Ocean.

1968 Winter Games

Frenchman Jean-Claude Killy won three gold medals in all the alpine skiing events. In women's figure skating, Peggy Fleming won the only United States gold medal. The games[6] have been credited with making the Winter Olympics more popular in the United States, not least of which because of ABC's extensive coverage of Fleming and Killy, who became overnight sensations among teenage girls.

1970s

1972 Summer Games

Main article: 1972 Summer Olympics

In the controversial gold medal basketball game, the United States' Olympic basketball winning streak, which started in 1936, was ended by the Soviet team's victory in the gold medal game, which USA Basketball calls "the most controversial game in international basketball history".[9] Doug Collins made two free throws with three seconds left to give the USA a 50-49 lead, despite the horn going off in the middle of his second attempt. The Soviets failed to score on the ensuing possession, but the clock was stopped at 0:01 after one official heard the earlier horn and the Soviets were frantically urging time-out. The clock had to be reset to three seconds but it was showing 0:50 when play began again. Again, the Soviets failed to score, time apparently expired, and the United States began celebrating, with ABC displaying the 50-49 margin as "final".

Munich massacre

Main article: Munich massacre

Initial news reports, published all over the world, indicated that all the hostages were alive, and that all the terrorists had been killed. Only later did a representative for the International Olympic Committee (IOC) suggest that "initial reports were overly optimistic." Jim McKay, who was covering the Olympics that year for ABC, had taken on the job of reporting the events as Roone Arledge fed them into his earpiece. At 3:24 A.M. (German Time), McKay received the official confirmation:

When I was a kid, my father used to say, 'Our greatest hopes and our worst fears are seldom realized.' Our worst fears have been realized tonight. They’ve now said that there were eleven hostages. Two were killed in their rooms yesterday morning, nine were killed at the airport tonight. They’re all gone.[10]

1980s

1980 Winter Games

Miracle on Ice

Main article: Miracle on Ice

The rest of the United States (except those who watched the game live on Canadian television) would have to wait to see the game, as ABC decided to broadcast the late-afternoon game on tape delay in prime time. As in several previous games, the U.S. team fell behind early. Vladimir Krutov deflected a slap shot by Aleksei Kasatonov past U.S. netminder Jim Craig to give the Soviets a 1–0 lead, and after Buzz Schneider scored for the United States to tie the game, the Soviets rallied again with a Sergei Makarov goal.

Down 2–1, Craig improved his play, turning away many Soviet shots before the U.S. team had another shot on goal (the Soviet team had 39 shots on goal in the game, the Americans only 16). In the waning seconds of the first period, Dave Christian fired a slap shot on Tretiak.[11] The Soviet goalie saved the shot but misplayed the rebound, and Mark Johnson scooped it past the goaltender to tie the score with one second left in the period.[11] The Soviet team played the final second of the period with just three players on the ice, as the rest of the team had retired to their dressing room for the first intermission.[11]

Tikhonov replaced Tretiak with backup goaltender Vladimir Myshkin to start the second period, a move which shocked many players on both teams.[11] Fetisov later identified this as the "turning point of the game." Myshkin allowed no goals in the second period. Aleksandr Maltsev scored on a power play to make the score 3–2 for the Soviets, but Craig made numerous saves to keep the U.S. in the game.[11]

Johnson scored again for the U.S., 8:39 into the final period, firing a loose puck past Myshkin to tie the score just as a power play was ending. Only a couple shifts later, Mark Pavelich passed to U.S. captain Mike Eruzione, who was left undefended in the high slot. Eruzione fired a shot past Myshkin, who was screened by his own defenseman.[11] This goal gave the U.S. a 4–3 lead with exactly 10 minutes to play in the contest.[11] Craig withstood another series of Soviet shots to finish the match, though the Soviets did not remove their goalkeeper for an extra attacker.[11] As the U.S. team tried to clear the zone (move the puck over the blue line, which they did with seven seconds remaining), the crowd began to count down the seconds left.[11] Sportscaster Al Michaels, who was calling the game on ABC along with former Montreal Canadiens goalie Ken Dryden, picked up on the countdown in his broadcast, and delivered his famous call:[12]

“ "...eleven seconds, you've got ten seconds, the countdown going on right now! Morrow, up to Silk...five seconds left in the game--do you believe in miracles? Yes!!" ”

Though the game was on live television in the Soviet Union, it was played at 1:00 AM Moscow time. This afforded CPSU officials some ability to squelch news and discussion; Pravda did not carry a game report or mention the match in its post-Olympic wrap-up, and the hockey players were quickly and quietly herded away from the arrival reception for Olympic athletes at Moscow's airport.

1980 Summer Games

Major broadcasters of the games were USSR State TV and Radio (1,370 accreditation cards), Eurovision (31 countries, 818 cards) and Intervision (11 countries, 342 cards).[13] Asahi TV with 68 cards provided coverage for Japan, while OTI representing the Spanish-speaking world received 59 cards, TVNZ (New Zealand) was aired live and the Channel Seven provided coverage for Australia (48 cards).[13] NBC,[6] which had intended to be another major broadcaster, canceled its coverage in response to the U.S. boycott of the 1980 Summer Olympics, and became a minor broadcaster with 56 accreditation cards,[13] although the network did air highlights and recaps of the games on a regular basis. The Canadian Broadcasting Corporation almost canceled their plans for coverage after Canada took part in the boycott and was represented by 9 cards.[13]

The television centre used 20 TV channels. Montreal had used 16, Munich 12, Mexico City 7.

1984 Summer Games

The price for ABC's 180 hours of television is $225 million.[14] All Los Angeles radio and television stations covered the Olympics[15] extensively throughout the event. The Summer broadcast rights almost tripled from 1980 to 1984 ($87 million to $225 million) and both Winter and Summer rights have gone for $300 million or more since 1988.

1988 Winter Games

Main article: 1988 Winter Olympics

The American host network, ABC, paid a then record $398 million, while the main host broadcaster, the Canadian CTV television network, paying domestic rights for $45 million. A further $90 million was raised by sponsorships and licenses.

1988 Summer Games

The games were covered by the following broadcasters:

1990s

1992 Summer Games

Main article: Triplecast

The exploding costs of the Games sent networks looking for alternative strategies to ease the financial burden. In 1992, NBC made an attempt at utilizing pay-per-view subscriptions with the "Olympic Triplecast", which was organized in conjunction with Cablevision and intended to sell packages of commercial-free, extensive programming.[15]

NBC, which had the broadcast rights to the games, partnered with Cablevision for the experiment, believing that people would pay between $95 to $170 to see events live that would normally be shown on tape delay on the network in prime time. By the time the games began, relatively few people had ordered the package, which featured Red, White and Blue channels on a special three-button remote control offered by some cable operators for free as a lure to sign up for the service.[16]

The plan was a failure, mainly due to viewers' reluctance to pay to see some events when network coverage of others was free of charge. NBC and Cablevision would lose millions of dollars, with one estimate putting their losses at $100 million.

1994 Winter Games

Main article: 1994 Winter Olympics

When the construction of the Lysgårdsbakkene jumping hills started in 1992, the hills had to be moved some meters north so that the American broadcaster CBS[6] could get the best pictures available from their pre-chosen location.

1998 Winter Games

The games were covered by the following broadcasters:

2000s

2000 Summer Games

Most of the footage used by international broadcasters of the Opening and Closing Ceremony was directed out of SOBO (Sydney Olympic Broadcasting Organisation) by Australian director Peter Faiman. In Sydney in 2000, there were over 16,000 broadcasters and journalists, and an estimated 3.8 billion viewers watched the games on television.

The games were covered by the following broadcasters:

Running up to the games an Australian comedy satire, The Games, was broadcast in Australia (it was also broadcast, at a later date, in New Zealand). It featured a spoof of the issues and events that the top-level organisers and bureaucrats suffered in the lead up to the games.

A poignant part of the media coverage happened in the Canadian broadcast. On 28 September, the CBC was airing the Olympics, when the network's chief correspondent, Peter Mansbridge, broke in and said:

"Hello from Toronto, I'm Peter Mansbridge. Sad news to report from Montreal...Pierre Elliott Trudeau, prime minister of Canada from 1968 to 1984 with one brief interruption in 1979, has passed away..."

NBC presented over 400+ hours on their main and sister stations, CNBC and MSNBC. The downside of the American coverage was that it was presented on tape delay rather than live due to the 15-hour time difference. The lone exception was the gold medal game in Men's Basketball, which featured the U.S. defeating France 85-75. The game was televised live in primetime on Saturday, 30 September (EDT), which was the afternoon of Sunday, 1 October in Australia.

2002 Winter Games

An estimated 2.1 billion viewers from 160 countries watched over 13 billion viewing hours during the 2002 Winter Olympics. The average worldwide viewer watched 6 hr 15 min of coverage, while the viewers in the game's host county of the United States watched an average of 29 hours each.[17][18] The Salt Lake Organizing Committee (SLOC) used the organization International Sports Broadcasting (ISB), who had over 400 cameras, to provide a live video feed of competitions and ceremonies. The various official broadcasting companies in the 160 different countries could then tap into the feed and air the programs live or on a taped delay in their respective markets.[17]

Area Olympic Broadcast Partner
 United States National Broadcasting Company, Inc. (NBC)
 Canada Canadian Broadcasting Corporation (CBC)
Central/South America Organización de la Television Ibero-Americana (OTI)
 Europe European Broadcasting Union (EBU)
 Australia Seven Network Limited
 New Zealand TV New Zealand (TVNZ)
Asia Asia-Pacific Broadcasting Union (ABU)
 Japan Japan Olympic Pool
 South Korea Korean Olympic Pool
South Africa Supersport International

2004 Summer Games

NBC Universal paid the IOC $793 million for U.S. broadcast rights,[19] the most paid by any country. NBC made it possible for the network to broadcast over 1200 hours of coverage during the games, triple what was broadcast in the U.S. four years earlier. Between all the NBC Universal networks (NBC, CNBC, MSNBC, Bravo, USA Network & Telemundo) the games were on television 24 hours a day, seven days a week.

In their 2004 coverage, NBC and its sister networks presented live coverage throughout the morning and afternoon, while showing marquee events pre-taped in prime time.

For the first time, major broadcasters were allowed to serve video coverage of the Olympics over the Internet, provided that they restricted this service geographically, to protect broadcasting contracts in other areas. For instance, the BBC made their complete live coverage available to UK high-speed Internet customers for free; customers in the U.S. were only able to receive delayed excerpts.[20]

NBC launched its own Olympic website, NBCOlympics.com. Focusing on the television coverage of the games, it did provide video clips, medal standings, live results. Its main purpose, however, was to provide a schedule of what sports were on the many stations of NBC Universal. The games were on TV 24 hours a day on one network or another.

2006 Winter Olympics

The 2006 Olympic Winter Games were broadcast worldwide by a number of television broadcasters:

Country Broadcasting organization
 Australia Seven Network
 Austria ORF
 Belgium VRT
RTBF
 Brazil SportTV2
 Canada CBC
TSN
RDS
Radio-Canada
CBC Country Canada
 China CCTV-5
 Croatia HRT
 Czech Republic ČT
ČT4 Sport
 Denmark TV2
 Estonia ETV
 Finland YLE
 France France 2
France 3
 Germany ARD
ZDF
 Greece ERT
 Iceland RÚV
 Ireland RTÉ
 Israel Channel 2
 Italy RAI
 Latvia LTV7
 Luxembourg RTL
 Japan NHK
 Malaysia Astro
 Mexico Televisa
TV Azteca
 Montenegro RTCG 1
 Netherlands NOS
Nederland 2
 New Zealand TVNZ
 Norway NRK
SportN
 Poland TVP
 Romania TVR
 Russia C1R
RTR
 Serbia RTS
 Singapore MediaCorp 5
 South Korea KBS
MBC
SBS
 Spain TVE
 Sweden SVT
  Switzerland SSR
TSR
 Turkey TRT
 Ukraine NTU
 United Kingdom BBC
 United States NBC
CNBC
MSNBC
USA Network
Telemundo
Universal HD

Ratings and attendance

A number of events reported low spectator attendance despite having acceptable ticket sales. Preliminary competition and locally less popular sports failed to attract capacity crowd as expected. Organizers explained this was because blocks of seats were reserved or purchased by sponsors and partners who later did not show up at the events.

Several news organizations reported that many Americans are not as interested in the Olympics as in years past.[21] It has been suggested that reasons for this disinterest include the tape delayed coverage, which showed events in prime-time as much as 18 hours later in the West, and also due to the lack of success achieved by big-name American athletes.[22]

In Canada, CBC's coverage has also posted disappointing numbers, which were reduced as the Canadian men's hockey team was eliminated early in the competition. Primetime ratings reached only as high as #7 in the weekly ratings. However, ratings for live, afternoon coverage have attracted 300,000 more viewers than the taped, primetime coverage. Overall, only primetime coverage has suffered, dropping 45% from the 2002 Games, with the entire coverage being 52% ahead from 2002.[23][24] Meanwhile, on TSN, the numbers for its live curling coverage (which aired as early as 3:00am EST) were between 300,000 and 500,000 viewers.

The Olympics' main threat in the USA was the 2006 season of American Idol.[25] One night of interest was 23 February in which the first results show of the season went head to head with that night's coverage which included the Women's Free Skate in Figure Skating.

2008 Summer Games

These games were the first to be produced and broadcast entirely in high definition television.[26] In their bid for the Olympic games in 2001, Beijing confirmed to the olympic evaluation commission "that there would be no restrictions on media reporting and movement of journalists up to and including the Olympic Games."[27]

In Canada the public network CBC/Radio-Canada and cable networks TSN and RDS broadcast its final games before a private consortium involving CTV/Rogers/TQS takes over for the 2010 Winter Olympics, which will be happening within Canadian borders, in Vancouver.

In Australia the Seven Network broadcast its final games before the Nine Network and Pay-TV operator Foxtel took over from the 2010 Winter Olympics and beyond.

2010s

2010 Winter Games

Vancouver 2010 was broadcast worldwide by a number of television broadcasters. As rights for the 2010 games were packaged with those for the 2012 Summer Olympics, broadcasters were largely identical for both events. Broadcasters included:

 Australia
Nine Network and Foxtel
 Brazil
Central Record de Comunicação had been awarded the broadcasting for only free to air television on Rede Record.[28]
 Canada
Canada's Olympic Broadcast Media Consortium consists of CTV, V, TSN, RDS, RIS, Rogers Sportsnet, Omni Television, OLN, Rogers radio stations, as well as third-party broadcasters APTN and ATN, MuchMusic
 United Kingdom
BBC
 Hong Kong
Cable TV
 Japan
NHK
 Mexico
Canal 22
 New Zealand
SKY TV and Prime
 Philippines
Solar Sports
 South Korea
SBS
 Spain
RTVE
 United States
NBC Universal

2012 Summer Games

Continuing the IOC's commitment to providing over-the-air television coverage to as broad a worldwide audience as possible, London 2012 is scheduled to be broadcast by a number of regional broadcasters. Though reduced dramatically since 1980, the United States television rights currently owned by NBC still account for over half the rights revenue for the IOC. Many television broadcasters granted rights to the games have bureaux and studios in London, but since at least the 1996 Olympics in Atlanta, rights-holder operations are hosted in the dedicated International Broadcast Centre (IBC). London's IBC is planned to be within the London Olympics Media Centre inside the security cordon of the Olympic Park.

As rights for the 2012 games have been packaged with those for the 2010 Winter Olympics, broadcasters will be largely identical for both events. Confirmed broadcasters include:

2014 Winter and 2016 Summer Games

On August 19, 2008, it was reported that ESPN and ABC, both owned by The Walt Disney Company, were interested in airing the 2014 Winter Olympics in Sochi, Russia and the 2016 Summer Olympics in Rio de Janeiro, Brazil.[31] ESPN and ABC planned to carry more Olympic events live as opposed to the tape-delay format used by current rights-holder NBC. NBC, FOX and a partnership between CBS and Turner Sports also participated in the bidding process for televising the Games in the United States. In 2011, NBC agreed to a $4.38 billion contract with the International Olympic Committee to broadcast the 2014, 2016, 2018, and 2020 Olympics, the most expensive television rights deal in Olympic history.[32]

In Brazil, Rede Globo and Band won the rights to broadcast the games, but they allowed the IOC to negotiate with others broadcasters about the free-to-air transmission. Rede Record purchased the rights for the free-to-air broadcasts. But, they have the exclusive rights for cable TV and internet.

In Europe, for the first time, the IOC rejected the offer from EBU to broadcast the 2014 & 2016 Olympics, so individual networks in Europe must contract for television rights.

SKY Italia had reached an agreement to broadcast 2014 & 2016 Olympics, but later, it sold the second one to RAI, holding only the first one.

In Canada, the Canadian Broadcasting Corporation were granted rights to the 2014 and 2016 games in July 2012 for an undisclosed sum.

In Australia, Network Ten achieved an agreement for 2014 Winter Games spending $20 million, while the 2016 Summer Games have been granted to Seven Network in a bundle with 2018 and 2020, for $150 million.

2018 Winter and 2020 Summer Games

Discovery Communications has been granted by IOC rights to 2018 and 2020 (except France and United Kingdom), 2022 and 2024 Olympics in Europe, except Russia.

2022 Winter Games and Beyond

On May 7, 2014, the IOC granted NBC Universal rights to all Olympic Games from the 2022 Winter Olympics to the 2032 Summer Olympics. The agreement is valued at $7.65 Billion USD, and will last from 2021-2032. NBC, which has held the broadcast rights to both editions of the Olympics since 2000, now holds the rights in the United States until 2032.[33]

See also

References

  1. 1 2 "The 1948 London Olympics Gallery". bbc.co.uk. Retrieved 2008-08-15.
  2. 1 2 "Eurovision and the Olympic Games". eurovision.net. Retrieved December 4, 2013.
  3. 1 2 "Eurovision connectivity timeline (1956)". go-eurovision.com. Retrieved December 4, 2013.
  4. ↑ "1956 Melbourne Olympics - Role of the Media" (PDF). corporate.olympics.com.au. Retrieved December 4, 2013.
  5. ↑ "Australian Screen - Olympic Post Script (1956)". aso.gov.au. Retrieved December 4, 2013.
  6. 1 2 3 4 "OLYMPICS AND TELEVISION". Museum of Broadcast Communications. museum.tv. Retrieved 2010-01-06.
  7. ↑ "Olympic Games Medals, Results, Sports, Athletes - Medailles, Resultats, Sports et Athletes des Jeux Olympiques". olympic.org.
  8. ↑ "OLYMPICS AND TELEVISION - The Museum of Broadcast Communications". Museum.tv. Retrieved 2011-03-23.
  9. ↑ "USA Basketball - Oops, 404 Error!". usabasketball.com.
  10. ↑ "McKay, Jim - 5 Questions for Jim McKay". American Sportscasters Association.
  11. 1 2 3 4 5 6 7 8 9 Video1. Youtube.
  12. ↑ Video2. Youtube.
  13. 1 2 3 4 1980 Summer Olympics Official Report from the Organizing Committee. 2. p. 379.
  14. ↑ "Olympic Games and the Media: 1984 Los Angeles". terramedia.co.uk.
  15. 1 2 "The Museum of Broadcast Communications - Encyclopedia of Television". museum.tv.
  16. ↑ http://findarticles.com/p/articles/mi_hb4895/is_199201/ai_n17999082
  17. 1 2 International Olympic Committee (2002). The Salt Lake 2002 Marketing Report (PDF). p. 15. Retrieved 20 December 2010.
  18. ↑ "International Sports Broadcasting Company". KSL-TV. 20 October 2001. Retrieved 20 December 2010.
  19. ↑ NBC Universal rings in Athens profits by Krysten Crawford, CNNMoney.com, August 30, 2004.
  20. ↑ Pfanner, Eric (2004-08-30). "Athens Games beating Sydney in TV race". International Herald Tribune. Archived from the original on September 12, 2007. Retrieved 2006-08-18.
  21. ↑ Shipley, Amy (2006-02-26). "Ciao to the Winter Games". Washington Post. Retrieved 2007-04-19.
  22. ↑ Caple, Jim (2006-02-26). "The best, and real, drama is always at Olympics". ESPN. Retrieved 2007-04-19.
  23. ↑ Brioux, Bill (2006-02-23). "Olympics lose against fake games". Retrieved 2007-04-19.
  24. ↑ McArthur, Keith; Robertson, Grant (2006-02-23). "Olympic hockey loss misses the net for CBC ratings". The Globe and Mail. Toronto. Retrieved 2007-04-19.
  25. ↑ Jones, Terry (2006-02-18). "Curling is making waves". Archived from the original on 2006-02-21. Retrieved 2007-04-19.
  26. ↑ "Seeing clearly: Panasonic ushers in first HDTV Game". China Daily. 2007-07-06. Retrieved 2008-03-24.
  27. ↑ Report of the IOC Evaluation Commission for the Games of the XXIX Olympiad in 2008, pg.73
  28. 1 2 IOC signs 2010 - 2012 TV rights deal for Brazil, IOC press release, March 16, 2007
  29. ↑ Deans, Jason (2005-11-09). "BBC key to London's Olympic win". The Guardian. London. Retrieved 2010-05-20.
  30. ↑ "Olympic Games Medals, Results, Sports, Athletes - Medailles, Resultats, Sports et Athletes des Jeux Olympiques". olympic.org.
  31. ↑ ESPN Eyes Rights to Games in 2014 and 2016 Retrieved on August 20, 2008.
  32. ↑ "NBC Has Bid $4.38 Billion for the Media Rights to the 2014-2020 Olympic Games - Adweek". AdWeek.
  33. ↑ https://www.olympic.org/news/ioc-awards-olympic-games-broadcast-rights-to-nbcuniversal-through-to-2032
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