On the Regular
| "On the Regular" | ||||
|---|---|---|---|---|
 | ||||
| Single by Shamir | ||||
| from the album Ratchet | ||||
| Released | October 28, 2014 | |||
| Format | Digital download, compact disc | |||
| Genre | Hip house, disco house | |||
| Length | 2:56 | |||
| Label | XL | |||
| Producer(s) | Nick Sylvester[1] | |||
| Shamir singles chronology | ||||
| ||||
"On the Regular" is a song recorded by American musician Shamir. It was released by XL Recordings on October 28, 2014. "On the Regular" is also featured on Shamir's 2015 debut album Ratchet.[2]
The song features a prominent rhythm with cowbell and heavy bass.[3][4] Shamir uses an androgynous falsetto, delivering rhymes in contrast to his singing on Northtown.[3][5] The lyrics are an unrelated set of observations.[3] Shamir taunts others and brags about his style. In the song's bridge, he switches from rapping to innocent, soulful singing.[6] Music critics referenced Azealia Banks' 2011 debut single "212" for its bassline, dance beat, and playful reinvention of urban music.[5][7][8] The Fader likened the song's "bubblegum hip-hop" to a younger-sounding Leif.[9]
It had viral success in the United Kingdom,[10] and it reached number 36 on the Billboard Twitter Emerging Artists chart.[11] The attention brought by "On the Regular" allowed Shamir to embark on a European tour in late 2014.[12] It placed 68th on the 2014 Pazz & Jop poll of music critics.[13] Pitchfork Media named it the 11th best track of 2014,[14] Drowned in Sound placed the song 18th on its year-end list,[15] and BlackBook magazine ranked the song 12th.[16]
The music video for "On the Regular" was directed by Anthony Sylvester.[17] It shows Shamir with different hairstyles, flashy patterns, and a fringe jacket.[9] He plays with a rubber band gun and makes balloons burst into color.[17]
References
- ↑ Werthman, Christine. "Shamir 'On the Regular'". Complex. Retrieved February 15, 2015.
- ↑ Lathan, Ryan (May 20, 2015). "Ratchet". PopMatters.
- 1 2 3 King, Jason (October 30, 2014). "Shamir, 'On The Regular'". NPR. Retrieved February 15, 2015.
- ↑ Oliver, Genevieve (October 29, 2014). "New: Shamir – 'On the Regular'". Pretty Much Amazing. Retrieved February 15, 2015.
- 1 2 Lester, Paul (December 24, 2014). "The playlist: the best new bands of 2014, with Shamir and Prada Mane". The Guardian. Retrieved February 15, 2015.
- ↑ Gordon, Jeremy (October 30, 2014). "Shamir: 'On the Regular'". Pitchfork Media. Retrieved February 15, 2015.
- ↑ "Shamir airs infectious new video for 'On the Regular'". DIY. October 29, 2014. Retrieved February 15, 2015.
- ↑ "Shamir + Yvette + Mister Small". Time Out New York. November 13, 2014. Retrieved February 15, 2015.
- 1 2 McDermott, Patrick D. (October 28, 2014). "Shamir Is An Angel And XL Knows It". The Fader. Retrieved February 15, 2015.
- ↑ "Spotify's Top 10 Most Viral Tracks". The New York Times. December 16, 2014. Retrieved February 15, 2015.
- ↑ "Shamir - Chart history". Billboard. Retrieved February 15, 2015.
- ↑ Bland, Pete (January 2, 2015). "Singles 2014: 'She wears my favorite color/every day in her eyes'". Columbia Daily Tribune. Retrieved February 15, 2015.
- ↑ "The Village Voice's 42nd Pazz & Jop Music Critics' Poll: The Last Word on the Year in Music". The Village Voice. Retrieved February 15, 2015.
- ↑ Torres, Eric (December 2014). "The 100 Best Tracks of 2014". Pitchfork Media. Retrieved February 15, 2015.
- ↑ Leedham, Robert (December 8, 2014). "Drowned In Sound's 40 Favourite Songs of 2014". Drowned in Sound. Retrieved February 15, 2015.
- ↑ Rosenzweig, Mathias (2014). "The 20 Best Songs of 2014: From Nick Minaj and BANKS to Sam Smith and Sylvan Esso". BlackBook. Retrieved February 15, 2015.
- 1 2 Minsker, Evan (October 28, 2014). "Shamir Shares 'On the Regular' Video, Signs to XL". Pitchfork Media. Retrieved February 15, 2015.