Paddling Out

"Paddling Out"
Single by Miike Snow
from the album Happy to You
Released 23 January 2012 (2012-01-23)
Format
Genre
Length 3:41
Label Columbia
Writer(s)
Producer(s) Miike Snow
Miike Snow singles chronology
"Remedy"
(2010)		 "Paddling Out"
(2012)		 "The Wave"
(2012)

"Paddling Out" is a song performed by Swedish indie pop band Miike Snow from its second studio album Happy to You (2012). The house song[1][2] was released on 23 January 2012 as the album's lead single.[1][3] It impacted alternative radio in the United States on 27 March 2012.[4]

Critical reception

Evan Sawdey of PopMatters named "Paddling Out" the best track on Happy to You, calling it "absolutely jaw-dropping".[5] He wrote, "Weird vocal snippets and other effects are spliced in for good measure, but what we're left with is one of the best dance tracks that's not being played right now."[5] Consequence of Sound writer Chris Coplan wrote that the song "keeps in line with [the band's] back catalog and simultaneously stands as some of their more joyous work to date".[1] Alibhe Malone of NME called it "by far the easiest link back to the trio's earlier work".[6]

Music video

The music video for "Paddling Out" was directed by Andreas Nilsson.[7] The clip features a man who awakens on the floor of his house, but he is actually aboard an alien ship where he is given plastic surgery to be transformed into the "perfect specimen" called Jean Noel Mustonen.[8] Hating his new appearance, the man "dances his sadness away".[9] The ship then crashes to Earth.[9]

In an interview for Digital Spy, lead singer Wyatt explained the video, "We really liked [director] Andreas's images and I think they go together in a way that feels truthful with what we do. As Stephen Colbert would say, truthiness will come out in different ways for different people. I think that's one of the strengths of his work because it matches our sound and you can read into it in different ways. The 'Paddling Out' clip is the first episode of more videos. We'll see, we don't really know exactly what's going to happen."[10]

Formats and track listings

  1. "Paddling Out" – 3:41
  2. "Paddling Out" (Wolfgang Gartner remix) – 6:07
  1. "Paddling Out" – 3:41
  1. "Paddling Out" – 3:41
  2. "Paddling Out" (Wolfgang Gartner remix) – 6:07
  3. "Paddling Out" (Jacques Lu Cont remix) – 5:45
  4. "Paddling Out" (Carli remix) – 6:02

Credits and personnel

Credits are adapted from the Happy to You liner notes.[13]

Charts

Chart (2012) Peak
position
scope="row"Belgium (Ultratip Flanders)[14] 9
scope="row"Netherlands (Single Top 100)[15] 79
scope="row"UK Dance (Official Charts Company)[16] 17
scope="row"UK Singles (Official Charts Company)[17] 90

"Paddling Out" was featured in a 2013 Budweiser commercial. It was also featured in the second-season Suits episode "Sucker Punch". It was also featured in the video games, Forza Horizon and FIFA 13.

References

  1. 1 2 3 Coplan, Chris (19 January 2012). "Check Out: Miike Snow – 'Paddling Out'". Consequence of Sound. Alex Young. Retrieved 17 September 2012.
  2. ↑ Lymangrover, Jason. "Happy to You – Miike Snow". Allmusic. Rovi Corporation. Retrieved 17 September 2012.
  3. 1 2 "Paddling Out (2012)". 7digital. Retrieved 17 September 2012.
  4. ↑ "Future Releases on Alternative Radio". All Access. All Access Music Group. Archived from the original on 3 March 2012.
  5. 1 2 Sawdey, Evan (16 April 2012). "Miike Snow: Happy to You". PopMatters. Sarah Zupko. Retrieved 17 September 2012.
  6. ↑ Malone, Alibhe (23 March 2012). "Miike Snow - 'Happy To You'". NME. IPC Media. Retrieved 17 September 2012.
  7. ↑ Gottlieb, Steven (10 February 2012). "Watch It: Miike Snow "Paddling Out" (Andreas Nilsson, dir.)". Video Static. Retrieved 17 September 2012.
  8. ↑ Saeed, Abdullah (21 September 2012). "Behind the Twisted Tale of Miike Snow's Jean Noel Music Video Trilogy [Q&A with Director Andreas Nilsson]". The Creators Project.
  9. 1 2 Coplan, Chris (3 February 2012). "Video: Miike Snow – 'Paddling Out'". Consequence of Sound. Alex Young. Retrieved 17 September 2012.
  10. ↑ Copsey, Robert (21 March 2012). "Miike Snow interview: "We can do what we want now"". Digital Spy. Hachette Filipacchi UK. Retrieved 17 September 2012.
  11. ↑ Paddling Out (7" vinyl). Miike Snow. United States: Universal Republic. 2012. B0016704-21.
  12. ↑ "Paddling Out (2012)". 7digital. Retrieved 17 September 2012.
  13. ↑ Miike Snow (Media notes). Miike Snow. Downtown. 2012. B0016595-02.
  14. ↑ "Ultratop.be – Miike Snow – Paddling Out" (in Dutch). Ultratip. Retrieved 17 September 2012.
  15. ↑ "Dutchcharts.nl – Miike Snow – Paddling Out" (in Dutch). Single Top 100. Retrieved 17 September 2012.
  16. ↑ "Archive Chart: 2012-03-24" UK Dance Chart. Retrieved 17 September 2012.
  17. ↑ "Miike Snow: Artist Chart History" Official Charts Company. Retrieved 17 September 2012.
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