Pantone 448 C

Pantone 448 C
 
    Color coordinates
Hex triplet #4A412A
sRGBB  (r, g, b) (74, 65, 42)
CMYKH   (c, m, y, k) (33, 43, 80, 82)
Source Pantone[1]
B: Normalized to [0–255] (byte)
H: Normalized to [0–100] (hundred)

Pantone 448 C is a colour in the Pantone colour system. Described as a "drab dark brown", it was selected as the colour for plain cigarette packaging in Australia, after market researchers determined that it was the least attractive colour.[2][3][4] The same colour is now also used for plain cigarette packaging in the United Kingdom.[5][6]

References

  1. ↑ "PANTONE 448 C - find a PANTONE Color". www.pantone.com. Retrieved 2016-06-19.
  2. ↑ "This is the world's ugliest colour, according to experts". Evening Standard. 2016-06-07. Retrieved 2016-06-19.
  3. ↑ "Researchers discover the ugliest color in the world: Pantone 448 C". Digital Trends. 2016-06-16. Retrieved 2016-06-19.
  4. ↑ "Does this colour turn you off?". The Sydney Morning Herald. Retrieved 2016-06-19.
  5. ↑ "The world's ugliest colour has been revealed". The Independent. 2016-06-11. Retrieved 2016-06-19.
  6. ↑ "This new law could save your life". The Independent. 2016-05-20. Retrieved 2016-06-19.

External links


This article is issued from Wikipedia - version of the 6/19/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.