Peter Shankman
| Peter Shankman | |
|---|---|
 | |
| Born |
August 6, 1972 New York |
| Occupation | Author, entrepreneur |
| Education | Fiorello LaGuardia High School of Performing Arts |
| Alma mater | Boston University |
| Website | |
| Peter Shankman | |
Peter Shankman (born August 6, 1972) is an American entrepreneur and author. He is best known for founding HARO (Help a Reporter Out), an online service for journalists to gather feedback from the public.[1]
Early life
Peter Shankman was born in New York City. He attended Fiorello H. LaGuardia High School of Performing Arts, and then Boston University. He was an only child and both his parents were music professors at New York University.
Career
Peter Shankman started his career at America Online as a Senior News Editor. He helped to found the AOL Newsroom and spearheaded coverage of the Democratic and Republican 1996 conventions. He then started a PR firm called The Geek Factory.[2]
He was the creator of Help a Reporter Out ("HARO"), a service for journalists which was acquired by Vocus, Incin in 2010. He remained at Vocus until 2012.[3]
He has been a guest speaker at TedX, South by Southwest, Affiliate Summit, BlogWorld Los Angeles and New York, the Direct Marketing Association.[4][5]
Shankman is also an angel investor. His Investments include Daily Worth, Namely, Pixability, Right Next Door, and Simplist.
He has written four books on marketing and customer service.
Advisory Roles
He sits on the advisory boards of several companies, including DailyWorth, Scottevest and Namely. He also holds a seat on the NASA Education and Outreach Council. The committee was established, and members appointed by, NASA Administrator Charles Bolden. He is also occasionally quoted in an advisory role on social media and in other marketing outlets.[6][7]
Personal life
Peter lives in New York City with one daughter.
Books
Zombie Loyalists: Using Great Service to Create Rabid Fans. St. Martin's Press. 2015. ISBN 978-1-137-27966-8.[8][9]
Nice Companies Finish First: Why Cutthroat Management is over and Collaboration is In. Palgrave-MacMillan. 2013. ISBN 978-1-137-279156.
Customer Service: New Rules for a Social-Enabled World. Que/Pearson,. 2004. ISBN 978-0-7897-4709-9.
Can We Do That!: Outrageous PR Stunts That Work. Wiley and Sons. 2006. ISBN 978-0-470-04392-9.
References
- ↑ "How Not to Pitch Your Business in Social Media". Melinda F. Emerson, New York Times. Retrieved September 7, 2012
- ↑ "PRELUDES; A Generation Unafraid of the Dark". Abbey Ellin, New York Times. Retrieved November 15, 1998
- ↑ "HARO Founder Peter Shankman: Still Crazy After All These Years". Bill Sobel, CMS Wire. Retrieved August 21, 2014
- ↑ "Meet Peter Shankman, Guest Commentator For Marketing Land's 2014 #HashtagBowl". Elisabeth Osmeloski, Market Land. Retrieved January 27, 2014
- ↑ "I Almost Died While Skydiving, But It Wasn't Because Of The Skydiving". Peter Shankman, Huffington Post. Retrieved February 26, 2016
- ↑ "Getting a hotel to make it right". Judy Mandell, Huffington Post. Retrieved March 14, 2010
- ↑ "McDonald's asked to stop advertising on 'Family Guy'". Jessica Wohl, Chicago Tribune. Retrieved June 16, 2015
- ↑ "Book Review: 'Zombie Loyalists' By Peter Shankman". Jamie Franchie, Long Island Press. Retrieved January 28, 2015
- ↑ "Peter Shankman talks tall poppy syndrome, Zombie Loyalists and 'personal recommendations' as the new PR". Michelle Herbison, Marketing Mag, Australia. Retrieved August 18, 2015