Pocky & Pretz Day

Chocolate flavoured Pocky
A hand written sign, in front of a small Japanese convenience store, advertising Pocky Day

Pocky & Pretz Day (ポッキー＆プリッツの日 Pokkii & Purittsu no hi) is a Japanese marketing event that occurs on November 11 each year. The event uses the Ezaki Glico products Pocky and Pretz, which are both long, thin biscuits, to represent the repeated number 1 in the numerical date (i.e. the 11th day of the 11th month).[1] Ezaki Glico has depolyed an advertising campaign surrounding the date each year since 1999.[2] Pocky & Pretz Day has been certified as a memorial day by the Japan Anniversary Association (日本記念日協会 Nihon Kinenbi Kyoukai).[2]

Guinness World Record

On 11 November 2012, the campaign involved trying to set a world record for the "Most mentions of a brand name on Twitter in 24 hours". "Pocky" was mentioned 1,843,733 times on that day and the record was certified by the Guinness World Records.[3] The record was increased to 3,710,044 the following year on 11 November 2013.[4]

See also

References

  1. ↑ "ポッキー＆プリッツの日 11月11日 | 記念日" [Pocky & Pretz Day, 11 November]. www.glico.co.jp (in Japanese). Retrieved 15 November 2015.
  2. 1 2 "ポッキー＆プリッツの日 一般社団法人 日本記念日協会" [Pocky & Pretz Day, Japan Anniversary Association Inc.] (in Japanese). Retrieved 25 November 2015.
  3. ↑ "ポッキー、「24時間に最もツイートされたブランド」でギネス世界記録達成" [Pocky sets Guiness World Record for "Most tweeted brand in 24hrs"] (in Japanese). 16 November 2015. Archived from the original on 20 November 2012. Retrieved 25 November 2015.
  4. ↑ "Most mentions of a brand name on Twitter in 24 hours". Guinness World Records. Retrieved 25 November 2015.
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