Premama

Premama
Flavored water
Industry Nutraceuticals, Beverage, Dietary Supplements, Pregnancy
Founded In 2010 in Providence, Rhode Island[1]
Headquarters Providence, Rhode Island United States[2][3]
Key people
 Robert Aziz & William Do, Founders[4][5]
Products On-the-go (single-serve packets of prenatal vitamin beverage mixes)[6]
Website drinkpremama.com

Premama, Inc. (labeled Premama, formerly Priwater, Inc.) is a producer of prenatal vitamin drink mixes, based in Providence, Rhode Island.[7][8]

History

Premama (formerly Priwater, Inc.) was founded in 2010 by Brown University students Robert Aziz and William Do.[9][10] According to Premama, Do conceived the idea after speaking with an expectant mother at a local Whole Foods supermarket, who complained about the lack of prenatal pill alternatives and her discomforts with prenatal pill side-effects (e.g. nausea and constipation).[11] The team says that existing prenatal vitamins at the time rarely came in "drink supplement" forms that offered nausea- and digestive-relief.[12] They began interviewing over 150 pregnant women about their concerns with using prenatal supplements, recording their interviewees' collective dissatisfaction with prenatal "horse" pills. In 2011, the team secured $53,000 in seed funding after placing 1st in the Rhode Island Business Plan Competition.[13][14][15] Shortly thereafter, Aziz and Do launched a flavorless prenatal vitamin drink mix line.

Products

References

  1. ↑ "Top honors for student business plan". Brown in the News. Brown University. Retrieved 16 March 2012.
  2. ↑ "Rhode Island Center for Innovation and Entrepreneurship". RI-CIE. Retrieved 16 March 2012.
  3. ↑ "Human Capital". Brown Alumni Magazine. Retrieved 16 March 2012.
  4. ↑ "Brown Students Win for Third Consecutive Year at RI Business Plan Competition". Brown University Engineering News. Retrieved 16 March 2012.
  5. ↑ "Premama About Us". Premama. Retrieved 16 March 2012.
  6. ↑ "Premama Nutritional Benefits". Premama. Retrieved 16 March 2012.
  7. ↑ "Premama's Home Page". Retrieved 16 March 2012.
  8. ↑ "Trademarkia: Pharmaceutical Products". Trademarkia.
  9. ↑ "Rhode Island Business Plan Competition". RIBX. Retrieved 16 March 2012.
  10. ↑ "Brown In the News". Brown University Office of Media Relations. Brown University. Retrieved 16 March 2012.
  11. ↑ "Top honors for student business plan". Brown University. Retrieved 16 March 2012.
  12. ↑ Bramson, Kate (4 May 2011). "3 Business Plans Recognized by RIBX Competition" (PDF). Providence Journal. Retrieved 16 March 2012.
  13. ↑ Bramson, Kate (4 May 2011). "3 Business Plans Recognized by RIBX Competition" (PDF). Providence Journal. Retrieved 16 March 2012.
  14. ↑ "R.I. Business Plan Competition winners announced". Providence Business News. Retrieved 16 March 2012.
  15. ↑ Connolly, James (4 May 2011). "AmbiLabs tops the field in R.I. Business Plan Competition". Mass High Tech. Retrieved 16 March 2012.
  16. ↑ "Premama Store". Retrieved 16 March 2012.
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