ProSieben Maxx

ProSieben Maxx
Launched 3 September 2013[1]
Owned by ProSiebenSat.1 Media
Picture format 576i 16:9 SDTV
1080i HDTV
Audience share 0.4 % (November 2013, [2])
Slogan Different[3]
Country Germany
Broadcast area National;
Also distributed in other European countries on cable and satellite
Headquarters Unterföhring, Germany
Website www.prosiebenmaxx.de

ProSieben Maxx is a German free-to-air channel[4] which is owned by ProSiebenSat.1. The channel started broadcasting on 3 September 2013 with the movie Captain America: The First Avenger at 8:15 p.m. On 30 July 2013 ProSieben Maxx received a DVB-T broadcasting licence for the region of Munich.[5][6] On 13 August 2013 the channel started a test program on these frequencies and broadcast some program trailer. It is the sixth channel of ProSiebenSat.1.

Programming

Prime time

The channel principally broadcasts program for male viewers aged between 30 and 59. ProSieben Maxx will increase the number of airing of international series, movies and documentaries.[7][8] Some series like Episodes, Homeland and House of Cards are shown in the original English-language version with German subtitles.[9] There are no payments needed for the original versions. ProSieben Maxx also broadcasts some movies which are shown mostly on Thursdays. These movies are repeated a few hours later and not in the original version but German-dubbed.

Daytime

On 26 June 2013, ProSieben Maxx announced that it would broadcast programmes for kids and teens during the day. Later in the evening, the channel will broadcast programmes for the channel's actual target group. The CEO of ProSieben Maxx, René Carl, told the German online magazine DWDL.de, that they would cooperate with m4e Entertainment & Mainstream Media to show anime and cartoon series up to eight to nine hours per day.[10]

Availability

Logo of the HDTV-offshoot

In the IPTV network Telekom Entertain the channel is also available in HDTV since 20 September 2013.[13] On 15 October 2013 ProSiebenMaxx started HDTV broadcasting in the network of Unitymedia.[14] The CEO René Carl announced, that the intention is to start a HDTV channel on the HD+ platform.[15] The channel is also available on analogue cable TV.

References

  1. ↑ Krei, Alexander (24 June 2013). "Neuer Sender ProSieben Maxx erhält Sendelizenz" [New channel ProSieben Maxx get broadcast licence]. DWDL.de (in German). Retrieved 27 December 2013.
  2. ↑ Uwe Mantel (2 December 2013). "RTL Nitro und ZDFneo feiern im November Rekorde". DWDL (in German).
  3. ↑ "Pro Sieben Maxx: Das Fernsehen für Feierabend-Zapper ab 30 – DIE WELT". DIE WELT (in German). 3 September 2013. Retrieved 31 July 2016.
  4. ↑ Schlüter, Jan (10 October 2012). "2013: Free-TV-Sender ProSieben MAXX kommt" [2013: Free-TV channel ProSieben is coming]. Quotenmeter.de (in German). Retrieved 27 December 2013.
  5. ↑ "ProSieben Maxx: Sendestart auch via DVB-T" [2013: ProSieben Maxx: Also broadcast via DVB-T]. Digitalfernsehen.de (in German). 30 July 2013. Retrieved 27 December 2013.
  6. ↑ "Das Programmangebot über DVB-T: Region München/Südbayern" [The program offer in the region of Munich and in the south of Bavaria.]. Bayerische Landeszentrale für neue Medien (in German). Retrieved 27 December 2013.
  7. ↑ Krei, Alexander (10 October 2012). "ProSieben Maxx: ProSiebenSat.1 plant weiteren Sender" [ProSieben Maxx: ProSiebenSat.1 plan another channel]. DWDL.de (in German). Retrieved 27 December 2013.
  8. ↑ Lückerath, Thomas (28 February 2013). "ProSiebenSat.1 kündigt gleich fünf neue Sender an" [ProSiebenSat.1 announce five new channels]. DWDL.de (in German). Retrieved 27 December 2013.
  9. ↑ "ProSieben Maxx zeigt Originalversionen: In English, please!" [ProSiebenSat.1 show original versions: In English, please!]. Stern.de (in German). 4 October 2013. Retrieved 27 December 2013.
  10. ↑ "Neuer Free-TV-Sender Pro Sieben Maxx sendet "Yep!"-Kinder- und Jugendprogramm" [New free-tv channel ProSieben Maxx broadcast "Yep!"-program for children and teens]. Infosat.de (in German). 22 July 2013. Retrieved 27 December 2013.
  11. ↑ "ProSieben Maxx – Empfang" [2013: ProSieben Maxx – Receiving]. Prosiebenmaxx.de (in German). Retrieved 27 December 2013.
  12. ↑ "ProSieben Maxx – Empfang über Kabel und IPTV" [2013: ProSieben Maxx – Receiving via cable or IPTV]. Prosiebenmaxx.de (in German). Retrieved 27 December 2013.
  13. ↑ Neuhetzki, Thorsten (17 September 2013). "Telekom schaltet weitere HD-Sender bei Entertain auf" [Telekom provides some HDTV channels in his Entertain network]. Teltarif.de (in German). Retrieved 27 December 2013.
  14. ↑ "RTL Nitro HD und ProSieben Maxx HD bei Unitymedia Kabel BW" [RTL Nitro HD and ProSieben Maxx HD at Unitymedia Kabel BW]. Digitalfernsehen.de (in German). 15 October 2013. Retrieved 27 December 2013.
  15. ↑ "ProSieben Maxx will 2014 zu HD Plus" [ProSieben Maxx wants to broadcast via HD+ in 2014]. Digitalfernsehen.de (in German). 10 September 2013. Retrieved 27 December 2013.
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