Racha (soundtrack)

Racha
Album cover
Soundtrack album by Mani Sharma
Released	11 March 2012
Recorded	2011 - 2012
Genre	Feature film soundtrack
Length	23:00
Language	Telugu
Label	Aditya Music
Producer	Mani Sharma
Mani Sharma chronology
Solo (2011) Racha (2012) Cameraman Gangatho Rambabu (2012)

Racha is the feature film soundtrack of the 2012 Telugu action comedy of the same name. Mani Sharma composed the soundtrack. It consists of 5 songs written by Chandrabose, Suddala Ashok Teja, Ramajogayya Sastry, Bhuvanachandra and Chinni Charan.

Development

Mani Sharma composed the film's soundtrack and background music marking his first collaboration with Sampath Nandi and second with Ram Charan after Chirutha (2007). By mid July 2011, Mani Sharma completed composing 2 songs.^[1] The song Vaana Vaana Velluvaye from the film Gang Leader was remixed for this film.^[2]

The official track list unveiled in early March 2012 featured 5 songs in total including the title track and the remixed version of Vaana Vaana Velluvaye.^[3] The lyrics for the Telugu version were penned by Chandrabose, Suddala Ashok Teja, Ramajogayya Sastry, Bhuvanachandra and Chinni Charan.^[4] Vivega, Arivumathi and A. R. P. Jayaram penned the lyrics for the Tamil dubbed version Ragalai.^[5]

Track listing

Telugu Tracklist
No.	Title	Lyrics	Artist(s)	Length
1.	"Racha"	Chandrabose	Deepu, Chorus	04:54
2.	"Vaana Vaana (Remix)"	Bhuvanachandra	Rahul Nambiar, Chaitra	04:48
3.	"Dillaku Dillaku"	Chinni Charan	Tippu, Geeta Madhuri	04:35
4.	"Oka Padam"	Chandrabose	Hemachandra, Malavika	04:36
5.	"Singareni Undi"	Suddala Ashok Teja	Sukhwinder Singh, Sahiti	04:07
Total length:				23:00

Tamil Tracklist
No.	Title	Lyrics	Artist(s)	Length
1.	"Ragalai Ragalai"	Vivega	Ranjith, Rita	04:54
2.	"Unnai Paadam"	Arivumathi	Hemachandra, Saindhavi	04:34
3.	"Vada Vada Vellai Poove"	Arivumathi	Tippu, Saindhavi	03:57
4.	"Muyalaa Muyalaa"	A. R. P. Jayaram	Haricharan, Janani	04:37
5.	"Neyveli Inga"	A. R. P. Jayaram	Mukesh, Kalpana	04:07
Total length:				22:09

Release

After considering Tirupathi, the makers opted to host a promotional event to launch the soundtrack at Kurnool on 20 February 2012 on the eve of Maha Shivaratri.^[6] Later it was postponed to 4 March 2012. Chiranjeevi and Shankar were expected to attend the audio launch as chief guests.^[7] The event was cancelled in the last minute as the makers felt that the students would be disturbed as examinations were approaching. The venue was shifted to Hyderabad.^[8]

It was confirmed later that the soundtrack would be launched on the evening of 11 March 2012 at People's Plaza near Necklace road, Hyderabad among fanfare and grand arrangements were made. Chiranjeevi and Pawan Kalyan were confirmed as the chief guests. However the latter did not attend the launch because of his stay in USA for post production works of his films.^[9] The event was hosted by Suma Kanakala. The first three songs were released by V. V. Vinayak, Allu Arjun and B. V. S. N. Prasad. S. S. Rajamouli unveiled the trailers, V. V. Vinayak unveiled the CDs and the memory card was released by Chiranjeevi.^[10]

Marketing

Ram Charan opined that the success of the soundtrack of his previous film Orange may influence the price of the audio rights of this film.^[11] The title song Racha was leaked into the internet accidentally and went viral though few opined that it was deliberately leaked as a part of the film's promotion.^[12] The audio rights were then sold to Aditya Music for an amount of ₹10 million (US$150,000) which was one of the highest prices for a Telugu film soundtrack.^[13] Stunts by Bir Khalsa group known for their breathtaking performance in the reality show Adhurs was planned at the audio launch event.^[14]

Reception

Racha's soundtrack received mixed reviews. Musicperk.com wrote "Mani Sharma made this album a simple one. The melody king had delivered only one song of his stamp. The success of the whole album now depends upon its visualisation to reach into the core of audience. However, it is just a good album overall. Three songs are almost a mass beat, one is a remix and only one melody by the melody king- Mani Sharma" and rated the album 7.5 out of 10.^[15] IndiaGlitz stated "Racha is quite an unlikely album from Mani Sharma. He revs up the album with massy tunes, but does the big one live up to the hype? Not so much, especially if you compare the musician's previous work for Charan. All the same, this five-song album is enjoyable for its mix of folksy beats and a hummable song" and added "Chandrabose, Bhuvanachandra, Suddala Ashok Teja lend their lyrical touch, not letting you down in any song, while the voices although routine, engage you with their youthfulness".^[16]

Raagalahari.com wrote "Final verdict is simple, ‘Racha’ having full album with wonderful and energetic songs is an instant hit".^[17] way2movies.com wrote "Mani Sharma scored a mediocre album playing it safe with fast beat mass numbers. The title track of the film is too good while the Vana Vana remix is a huge disappointment. Dillaku, Singareni undi are highly energetic mass numbers though routine kind. All in all, Mani Sharma has gone routine".^[18] Milliblog wrote "Mani Sharma skilfully tones down the Bappi’ness of Gang Leader’s Vaana vaana in its remix, and maintains a nice blend of Bollywood and Telugu sound. Even in post-Mani Sharma Telugu cinema, he hasn’t changed much".^[19]

References

1. "Ram Charan is happy with 'Rachcha'". IndiaGlitz. 13 July 2011. Archived from the original on 18 November 2014. Retrieved 18 November 2014.
2. "Tollywood stars dance to daddy's tunes". The Times of India. 13 December 2012. Archived from the original on 18 November 2014. Retrieved 18 November 2014.
3. "What Racha audio offers the audience?". Oneindia Entertainment. 7 March 2012. Archived from the original on 18 November 2014. Retrieved 18 November 2014.
4. "Racha". Raaga.com. Archived from the original on 18 November 2014. Retrieved 18 November 2014.
5. "Ragalai". Raaga.com. Archived from the original on 18 November 2014. Retrieved 18 November 2014.
6. "Ram Charan Teja's Racha audio for Shivaratri". Oneindia Entertainment. 2 February 2012. Archived from the original on 18 November 2014. Retrieved 18 November 2014.
7. "Racha audio release on Mar. 4 in Kurnool". IndiaGlitz. 20 February 2012. Archived from the original on 18 November 2014. Retrieved 18 November 2014.
8. "At last, Ram Charan may celebrate in Kurnool". IndiaGlitz. 19 April 2012. Archived from the original on 18 November 2014. Retrieved 18 November 2014.
9. "Racha's starry audio launch". The Times of India. 13 March 2012. Archived from the original on 18 November 2014. Retrieved 18 November 2014.
10. "Audio released, Racha-style". IndiaGlitz. 12 March 2012. Archived from the original on 18 November 2014. Retrieved 18 November 2014.
11. "Crisis grips Tollywood audio market". Sify. 30 September 2011. Archived from the original on 18 November 2014. Retrieved 18 November 2014.
12. "Raccha audio to release on Feb. 20". IndiaGlitz. 30 January 2012. Archived from the original on 18 November 2014. Retrieved 18 November 2014.
13. "Aditya Music bagged Racha rights for whopping 1Crore". way2movies.com. 16 February 2012. Archived from the original on 18 November 2014. Retrieved 18 November 2014.
14. "Rachcha audio launch in Kurnool". The New Indian Express. 23 February 2012. Archived from the original on 18 November 2014. Retrieved 18 November 2014.
15. "Racha music review". Musicperk.com. 30 March 2012. Archived from the original on 18 November 2014. Retrieved 18 November 2014.
16. "Racha - Mass Brahma indeed!". IndiaGlitz. 13 March 2012. Archived from the original on 18 November 2014. Retrieved 18 November 2014.
17. "Racha - Racha racha racha!!!!". Raagalahari.com. 12 March 2012. Archived from the original on 18 November 2014. Retrieved 18 November 2014.
18. "Racha Music review". way2movies.com. 12 March 2012. Archived from the original on 18 November 2014. Retrieved 18 November 2014.
19. "Racha (Music review), Telugu – Mani Sharma". Milliblog. 12 March 2012. Archived from the original on 18 November 2014. Retrieved 18 November 2014.