Radio Maska

Radio Maskaa
Broadcast area Worldwide
First air date July 2008
Format Internet Radio
Owner GNN Show9 Infotainment Pvt Ltd.
Website

Radio Maskaa[1] is India’s First Live Internet Radio station with Live Radio Jockeys playing Bollywood music 24x7. It is a brand of GNN Show9 Infotainment Pvt Ltd and broadcasts from New Delhi, India.

History

Radio Maskaa started its test broadcast in July 2008. The station planned for its launch during November 2008.[2] Initially it played only songs without any presenter and later on 1 January 2009, it started live shows with around 15 presenters or rather called Radio Jockey.

During March 2009, the station had made some changes in looks of their website and had an add-on feature in which listeners can request and dedicated any song. This feature in late 2009 had become USP of the station.

Listenership

The station caters to both NRI and Indian listeners. It is assumed that only 40% of audience belongs to India and rest 60% are Indians living outside India.

The popularity of the station is growing worldwide and according to one of the listener-ship report released by the station, Radio Maska has a monthly listener-ship growth rate of 60%[3]

Below is stated top 10 countries from the report:

Rank# Country Listener percentage
1 India 40.8%
2 United States 11.1%
3 United Kingdom 5.9%
4 Australia 5.3%
5 Saudi Arabia 4.2%
6 United Arab Emirates 3.8%
7 Germany 3.8%
8 Canada 2.2%
9 Pakistan 1.9%
10 Qatar 1.8%
Rest Other countries 20.1%

Rest of 20.1% of listeners belongs from countries like Singapore, Oman, Kuwait, China, Finland, Japan, Netherlands, Russian Federation, France, Sweden, Thailand, Philippines, Spain, Norway, Switzerland, Nepal, Mauritius and many more.

Software & Devices

Desktop Player

Radio Maska has customized Screamer Radio to be Radio Maska Desktop Player which can downloaded from the website and install in PC. This software streams the station very smoothly.

The stream can be played in Windows Media Player, RealPlayer, iTunes, Winamp.

Mobile Application

TuneIn Radio

It's available for Blackberry, Windows, iPhone, iPad, Android tablet, Android phones, Google TV, TuneIn.com, and over 200 devices. http://tunein.com/radio/Radio-Maska-s108158/

Radio Maska Player 1.0

Java based mobile application developed by the station which supports almost all handsets which support Java MIDP 2.0 AND CLDC 1.0.

Nokia Internet Radio

Radio Maska is listed in directory of Nokia Internet Radio Application. It is also one of the Most Popular station. This application is available only for selected Nokia Handsets only like Nokia N95 8 GB, N95, N93i, N91 8GB, N91, N85, N82, N81 SD, N81 8GB, N79, N78, N77, N76, N75, N73, E75, E71, E66, E65, E63, E61i, E51, 6720 classic, 6710 Navigator, 6210 Navigator, 6120 classic, 6110 Navigator, 5320 XpressMusic.

Virtual Radio

Radio Maska is listed in directory of Virtual Radio Application. This is also an Java Based application

Mundu Radio

Radio Maska is listed in directory of Mundu Radio Application. Mundu Radio supported platforms are Palm OS, Symbian, Windows Mobile, Smart Phone, Pocket PC, BlackBerry.

Wunder Radio

Radio Maska is listed in directory of Wunder Radio Application. Wunder Radio works on iPhone, BlackBerry and Windows Mobile.

Internet Radio Device

Radio Maska is available in many Internet radio device available around the world. TechniSat Internet Radio1, Yamaha RX-N600 are some of the Internet Radio Devices in which the station can be heard.

Programs/Shows

Some of the Popular shows of the station are

Show Name Radio Jockey
Break It Fast Faisal
Female Express Vernika
Fully Bindaas Gaurav
Maska Morning Neharika
Maska Musafir Kavita
Look Who's Talking Celebrity Show
Astro Talk A.V.Shastri
Mixed Bag Rashi
Maska Classics( Hit Retro Special) Ankur
Just Do It Dj Vickey
Rated R Ridhima
Anjuman Faisal

See also

References

  1. http://www.radiomaskaa.com
  2. http://bhadas4media.com/index.php?option=com_content&view=article&catid=43:web-blog&id=679:radio&Itemid=66
  3. http://www.radiomaskaa.com/listenership-report.php
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