DWFM

DWFM (Radyo5 92.3 NewsFM)
City Mandaluyong City
Broadcast area Mega Manila, surrounding areas
Branding Radyo5 92.3 News FM
Slogan Saan Man, Kailan Man Kapatid (Wherever, Whenever, Siblings)
Frequency 92.3 MHz
Cignal Channel 205
First air date 1973 (as MRS)
1998 (as Rhythms)
2005 (as Joey)
2007 (as XFM)
2009 (as U92)
2010-present (Radyo5, 92.3 News FM)
Format News/Talk radio
Power 25,000 watts
ERP 100,000 watts/75,000 watts (daytime)
120,000 watts (nighttime)
Callsign meaning Frequency Modulation
Owner Nation Broadcasting Corporation
MediaQuest Holdings, Inc.
(TV5 Network Inc.)
Webcast Listen Live
Website www.interaksyon.com
news5.com.ph

DWFM (92.3 FM) – branded Radyo5 92.3 News FM – is a news/talk radio station serving the Mega Manila market. The station is owned by the Nation Broadcasting Corporation, a subsidiary of PLDT Beneficial Trust Fund's broadcasting division MediaQuest Holdings. The station's all-news format is co-branded with News5, the news department of the television channel TV5—which MediaQuest Holdings acquired a majority stake of from Media Prima and the Cojuangcos in 2010. The station's studio is located in TV5 Media Center, Reliance cor. Sheridan Sts., Brgy. Buayang Bato, Mandaluyong City, while its transmitter is located on Block 3, Emerald Hills, Sumulong Highway, Antipolo City.

History

MRS 92.3 (1973–1998)

DWFM signed on in 1973 as Manila's third FM station, and the Nation Broadcasting Corporation's first FM station. DWFM began as "MRS 92.3—Most Requested Song", airing a format consisting of adult contemporary and easy listening music. DWFM quickly became the top-rated FM station in Manila, and held this title for most of its life. The success of DWFM led NBC to establish other FM stations using a similar format, including Cebu's DYNC in 1975, and Davao's DXFM.

Its first station building was in the Jacinta Building 1 in Pasay Road (near Ayala Center complex) later moved to the NBC Tower/Jacinta Building 2 in EDSA, Guadalupe, Makati City.

Joey @ Rhythms 92.3/923 Joey (1998–2007)

In September 1998, NBC was acquired by MediaQuest Holdings, Inc., a broadcasting company owned by the PLDT's Beneficial Trust Fund from the consortium of the Yabut family and then House Speaker Manny Villar. With the new ownership, DWFM's format would be changed in November 1998 to become a smooth jazz station, Joey @ Rhythms 92.3 (later shortened in August 2005 to 923 Joey). Radio executive Francis Lumen assumed the position of president and CEO bringing with him his previous 10 years of managing the now defunct DWCT Citylite 88.3 (now Jam 88.3). Joey went on to target the higher echelon crowd - mostly embassy officials and deejays who were displaced by the departure of Citylite 88.3 in 2003, with a mix of jazz fusion, pop jazz and crossover sound, with a little more of the European jazz flavor. The jazz format would also be implemented on all of NBC's other FM stations, who used other female names for their branding. DWFM's call letters were also changed to DZRU-FM for the period. It was also during this period that NBC entered into a joint venture with MTV Asia for an MTV Philippines feed via NBC's UHF Network (Channel 41). In 2005, the Rhythms tag was dropped in favor of 923 Joey, with the station slogan "It's a Groove Thing". In January 2007, DWFM was taken over by new management, led by radio executives Raymund Miranda and Al Torres (currently as a voiceover for GMA Network and GMA News TV), along with sales executive Amy Victa. Together with the new team, the butterfly was dropped from the logo and the official call letters were returned to DWFM, the original call letters of the station.

92.3 XFM (2007–2009)

On Easter Sunday, April 8, 2007, DWFM resumed broadcasting as 92.3 xFM, Before playing the very first song under its new format, the station played this liner: "This is xFM. The New Equation for Good Music", now focusing on downtempo, trip hop and house music (and later expanding to include indie pop and easy listening—staples of the station during the MRS era.) Additionally, the station also reverted its call letters back to DWFM. Interestingly enough, from August 2007 until the end of xFM's first iteration, easy listening tracks, which were a staple during the station's existence as 923 Joey, made its way again to the supposedly electronica-and-indie station's playlist, which led to the scrapping of the groundbreaking format on January 2008. "re-birth" was instituted on February 2008 with the adoption of a very popular Adult Contemporary format "Smooth Jazz", thus reverting it to the same format as it had before (as 923 Joey). 92.3 xFM has been re-branded into XFM 92.3 and adopted the slogans "Light N Up!" and "Light N Up Manila!" xFM 92.3 follows the likes of smooth jazz stations such as KNUA, KTWV and other stations that target the adult listeners. Coupled with R & B and contemporary pop favorites, xFM 92.3 mixes current smooth jazz selections and old memorable jazz favorites. xFM 92.3 has metamorphosed to become a light, vibrant and relaxing station to listen to in Metro Manila. In its run as a smooth jazz station, xFM used the following slogans:

"Stress Free Radio" "Cool, Hip, Light, Smooth and all that Jazz" "Light N Up/Light N Up Manila"

U92 (2009–2010)

On October 1, 2009, DWFM switched formats again, becoming the contemporary hit radio station U92, with the youth-oriented slogan "Cool To Be U". At that time its studios moved from NBC Tower/Jacinta Building 2 in EDSA, Guadalupe, Makati City to Silver City Mall in Pasig City. U92 is manned by a group led by Francis Lumen, president of All Youth Channels (AYC), which runs the now-defunct MTV Philippines. Lumen is a former NBC radio executive and Raven Broadcasting Corporation president. The station is labeled as a radio affiliate of MTV Philippines. The on-air personalities are a mix of former and current MTV Philippines VJ's, celebrities and career radio people.The new CHR format was also tightly cross-promoted and shared talent with the television channel MTV Philippines, which had been broadcast by NBC's stations until mid-2007 when All Youth Channels took over the MTV franchise in the country and converted it to a cable-only service.

Radyo5 92.3 News FM (2010–present)

On November 8, 2010, DWFM flipped from CHR to all-news radio as Radyo5 92.3 News FM; becoming the flagship station for a new radio network operated in conjunction with the news department of TV5 (which PLDT media subsidiary MediaQuest recently acquired a majority stake of in earlier in the year). At that time the station's studios moved again from Silver City Mall in Pasig City to TV5 Studio Complex in Novaliches, Quezon City. The move came as part of a plan to expand TV5's news operation in order to become more competitive with the other major networks, which also included the launch of a news network on NBC's television stations, AksyonTV (which also simulcasts some of its programming).[1][2] Most of the personalities are former anchors and reporters from different AM-radio stations in Mega Manila including Neil Ocampo, Laila Chikadora, Cheryl Cosim, Cristy Fermin (from DZMM), Nina Taduran, Ruel Otieco, JV Arcena (from DZXL), Arnell Ignacio, Shalala (from DZBB), Izza Reneva-Cruz, Zony Esguerra (from DZME) and Tulfo brothers.

In less than six months under the new format, Radyo5 ranked as the fourth most listened to FM stations in Metro Manila.[3] In March 2012, the Radio Research Council ranked Radyo5 as the number 1 news radio station in the market in a survey of motorists.[4] Afterwards, in 2013, Radyo5 declared again by PSRC Car Coincidental Survey as the most preferred & listened FM station for public utility vehicles including Jeepney's, taxis and FX.[5]

On December 23, 2013, Radyo5 studios (including News5) was moved from TV5 Studio Complex in Novaliches, Quezon City to their new home TV5 Media Center in Reliance, Mandaluyong.[6]

Notable anchors

Current

Previous

Regional stations

Radyo5 programs are relayed through 10 regional stations through Nation Broadcasting Corporation along with production of regional content on 2 originating stations.

See also

References

  1. ↑ TV5 allocates P10b to battle ABS-CBN, GMA-7. Manila Standard Today. Retrieved 10-4-10.
  2. ↑ TV5 claims to be No. 2. BusinessWorld. Retrieved 10-4-10.
  3. ↑ RadyoSingko: No. 4 in just 4 months Interaksyon. Retrieved 06-13-11.
  4. ↑ Surveys show Radyo Singko poised to beat AM news radio stations.Interaksyon. Retrieved 07-21-2012.
  5. ↑ Radyo5 Remains No. 1 On The Road. Manila Bulletin Retrieved 02-24-2014.
  6. ↑ "Bagong Tahanan ng TV5 sa Mandaluyong, Silipin". News5 Everywhere. Retrieved 21 December 2013.

External links

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