Readability (service)

Readability is an Internet-based "read it later" service launched in 2009 by Arc90. It is similar to competitors Instapaper and Pocket in that it allows a user to save an article from the web and read it later without the clutter of the original website. It started originally as a bookmarklet to remove clutter from webpages and reformat the main article text in a readable font and layout,[1] but following the popularity of the bookmarklet, it evolved to become a service with an app.[2]

One distinguishing aspect of Readability was that it attempted to setup a subscription model where users of the service paid a monthly fee, a large portion of which would go to the publishers of the content they read in the Readability service. This business model faced two major hurdles: criticism by publishers and issues with Apple's App Store pricing model. In 2011, Readability got a large amount of publicity after Apple rejected their app from the iOS App Store as it used a third party payment system that circumvented Apple's 30% cut for in-app subscription payments. Readability argued that Apple taking a 30% cut from their subscription revenues would cut into the money they were giving to publishers.[3]

Money that was collected for publishers who did not sign up to Readability's publisher program would be kept by Readability themselves. This led John Gruber, author of the popular Daring Fireball technology blog, to describe Readability in 2012 as "scumbags"[4] as well as extended discussion among bloggers and journalists as to the ethics of Readability's business model.[5] Gruber later clarified that his primary issue was that Readability told its users that it would distribute 70% of its subscription fee to publishers, when in fact it was only distributing a portion of that 70% to the publishers who had registered, which he described as "misleading at best, and arguably dishonest".[6] Following the controversy, Readability's subscription model was discontinued.

References

  1. ↑ Frakes, Dan (29 September 2009). "Readability makes Web pages more readable". MacWorld.
  2. ↑ Gordon, Whitson (27 August 2013). ""Read Later" Apps Compared: Pocket vs. Instapaper vs. Readability". Lifehacker.
  3. ↑ MG Siegler (21 February 2011). "Apple Smacks Readability In The Face With Subscription Rules; All SaaS In Trouble". TechCrunch.
  4. ↑ Gruber, John (30 March 2012). "Readability directs Shared Articles to own servers, cuts out original publishers". Daring Fireball.
  5. ↑ Ingram, Matthew (3 April 2012). "Instapaper, Readability and monetizing other peopel's content". GigaOm.
  6. ↑ Gruber, John (2 April 2012). "What the Betamax Case teachers us about Readability". Daring Fireball.
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