Response Dynamics

Response Dynamics, Inc.

Type	S corporation
Industry	Direct marketing
Founded	1981
Headquarters	Vienna, Virginia, United States
Key people	Ron Kanfer, President David A. Kunko, Secretary
Website	www.responsedynamicsinc.com

Response Dynamics, Inc. is a privately held Vienna, Virginia-based direct marketing company. It was founded in 1981 and specializes in political fundraising and direct mail marketing. Most direct mail fundraising firms cater to a particular partisan segment, and RDI considered one of the top firms servicing conservative causes.^[1]

The company boasts in-house copy editing, art design, database management, and a list brokerage service. RDI's aggressive marketing strategy received national attention after it was revealed that the company targeted the elderly with deceptive practices, including repeated solicitations and using misleading letterhead and language. Fundraising solicitations from the College Republican National Committee in 2004 appeared to be solicitations for Republican National Committee or Bush-Cheney 2004, misleading many elderly contributors.^[2][3]

Prior to writing romance and religious novels, Neesa Hart worked at Response Dynamics, Inc. writing fundraising letters.^[4]

See also

• Direct mail fundraising
• Direct marketing associations
• Microtargeting

References

1. Brunner, Jim (2004-11-29). "Some College Republicans regret donors were "misled"". The Seattle Times. Archived from the original on 2004-11-22. Retrieved 2008-04-16.
2. O'Donnell, Meghan (2003-09-25). "Young Money: College Republicans show how to play the fund-raising game". Center for Public Integrity. Retrieved 2008-09-19.
3. Edsall, Thomas (2005-06-23). "Money Raises the Stakes For College Republicans". Washington Post. Archived from the original on 2008-09-19. Retrieved 2008-09-19.
4. Friedenberg, Robert (1997). Communication Consultants in Political Campaigns: Ballot Box Warriors. 221: Greenwood Publishing Group. ISBN 9780275952075.