Ringle

For the town in the United States, see Ringle, Wisconsin.

In music, a ringle is the idea by Sony BMG Music Entertainment that combines ringtones with singles creating a "ringle". Sony BMG Music Entertainment and Universal Music Group are the first to release ringles. They are released in stores as a CD with a slip-sleeve cover including a hit song, bonus tracks from the same artist and a code to allow buyers to go online and download a "free" ringtone of the main song. They are sold between $5.98 and $6.98 USD. Sony BMG Music Entertainment released around 50 titles during October and November 2007, and Universal Music Group released 10 to 20 titles. The Recording Industry Association of America has approved the "ringle" name, and there is an industry wide logo to help brand it.[1]

References

  1. ↑ Reuters: Music industry betting on 'ringle' format


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