Roger L. Werner

Roger L. Werner is an American businessman and cable TV executive. He was the Chief Executive Officer and the Chief Operating Officer of ESPN. He also founded Speedvision (now Fox Sports 1) and Outdoor Life Network (now NBC Sports Network). Werner served as President and Chief Executive Officer (CEO) of the Outdoor Channel, Outdoor Life Network and Speedvision.

Education

He is a graduate of Trinity College in Hartford, Connecticut.[1] He holds a Masters in Business Administration (MBA) from the University of Virginia (1977) where he was class president. He currently serves as a member of the University of Virginia Darden School of Business Foundation Board of Trustees.[2]

Career

Werner’s career in the television programming industry began in 1979 when he joined the international management firm McKinsey & Company. He left McKinsey to become ESPN’s Chief Operating Officer in March 1982. In 1988, Werner became the network’s President and CEO.[3] During Werner's time at ESPN, the network became the largest cable television network,[4] grew from $1 million to over $600 million in annual sales, and from an annual loss of $30 million to profits of approximately $150 million.

In November 1990, Werner left ESPN and became president and chief executive of Prime Ventures. Prime Ventures was owned by cable pioneer Bill Daniels and had stakes in various regional sport networks.[4] During this time, he also became president of Prime Ticket (now Fox Sports West), another company owned by Bill Daniels. Prime Ticket was the largest regional sports network.[5] Daniels sold both Prime Ventures and Prime Network by August 1994. Upon the sale, Werner left the companies.[6]

In 1994, Werner developed Speedvision as a channel for motor racing enthusiasts. In 1995, he developed the Outdoor Life Network. Werner served as both networks’ President and CEO.[7] In 2001, Werner left Speedvision when the Fox network bought Speedvision, including Werner's share in the company. Fox acquired Speedvision for $880 million and renamed it Speed.[8] In 2013, Fox again renamed the channel as Fox Sports 1. In the same transaction for Speevision, Fox bought Outdoor Life Network, including Werner's share in the company. Fox turned around and sold the Outdoor Life Network to Comcast.[9] In 2005, Outdoor Life Network changed its name to Versus and in 2011, changed its name again to NBC Sports Network.[10]

From October 2006 to February 2012 Werner served as President and CEO of Outdoor Channel Holdings.[11] Werner remained on the board of directors until Outdoor's Channel was bought in February 2012 by Kroenke Sports Enterprises, a Denver-based private company.[12]

References

  1. ↑ "Executive Profile". Bloomberg Businessweek. Retrieved 19 June 2011.
  2. ↑ "Darden School Foundation Trustees". University of Virginia. Retrieved January 17, 2005.
  3. ↑ "Looking back, back, back ...". ESPN. Retrieved January 16, 2015.
  4. 1 2 "Werner to Leave ESPN, Join Daniels' Firm". Los Angeles Times. August 30, 1990. Retrieved January 16, 2015.
  5. ↑ "Area Teams Are Seeking Cable Homes". Los Angeles Times. December 4, 1992. Retrieved January 21, 2015.
  6. ↑ "Prime execs take liberty. (top executives depart Prime Ticket)". mediaweek. November 7, 1994. Retrieved January 21, 2015.
  7. ↑ "Where men are men doing what boys do best". Media Life Magazine. May 16, 2000. Retrieved January 21, 2015.
  8. ↑ "TV Racing's Mantra: 'Show Me the Money!'". Car and Driver. May 2002. Retrieved January 21, 2015.
  9. ↑ "Fox Cable Networks Group and Comcast Corporation reach agreements on transfer of cable programming interests.". Comcast. May 22, 2001. Retrieved January 15, 2015.
  10. ↑ "Versus set to become the NBC Sports Network". USA Today. August 1, 2011. Retrieved January 21, 2015.
  11. ↑ "Outdoor Channel Holdings Names Tom Hornish Chief Executive Officer". Outdoor Channel. January 25, 2012. Retrieved January 15, 2015.
  12. ↑ "Kroenke Sports & Entertainment, LLC Delivers Proposal to Outdoor Channel, Inc". Business Wire. March 1, 2013. Retrieved January 15, 2015.
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