Runway Beat

Runway Beat

Film poster advertising Runway Beat in Japan
Directed by Kentaro Otani
Produced by Hiroaki Saito
Written by Izumi Takahashi
Story by Maha Harada
Starring Koji Seto, Nanami Sakuraba, Mirei Kiritani
Cinematography Jun Fukumoto
Production
company
Shochiku, TBS
Distributed by Shochiku
Release dates
  • 19 March 2011 (2011-03-19) (Japan)
Running time
 126 minutes
Country Japan
Language Japanese
Box office US$190,969[1]

Runway Beat (ランウェイ☆ビート Ranwei bito) is a 2011 Japanese drama film. This film is based on a Japanese cellphone novel of the same name by Maha Harada.[2] Directed by Kentaro Otani, this film stars actor Koji Seto and actresses Nanami Sakuraba and Mirei Kiritani.[2] Runway Beat revolves around the theme of fashion, and it tells the story of five teenagers who organized a fashion show.[2]

Runway Beat was first released in the Japanese box office on 19 March 2011.[3] The film grossed a total of US$190,969 in the Japanese and Taiwanese box office.[1]

Plot

Beat relocates to Tsushima, Tokyo to live with his father, with whom he had strained relations. This is because his father chose not to see Beat's mother on her deathbed, but instead chose to stay at his fashion show. Later, when Beat visits Kirara in a nearby hospital, he meets Mei.

The next day, Mei discovers that Beat will be her new classmate. On that day, however, their class was abuzz about the upcoming school festival. The class has always organized a fashion show, since the famous model Miki was in their class. Miki did not like any of her classmates' clothes designs, and threatened to cancel the fashion show. Beat decides to take up the challenge of designing something that Miki will like. Beat first overhauls Satoru's geeky image as a means to prove his ability. He succeeds, and manages to entice Miki and the rest of the class to use his fashion designs in the upcoming fashion show. Satoru also agrees to help Beat design the runway needed for the show, since Satoru is actually skilled in architectural design. The rest of the class also volunteer their services.

After Miki publicized herself wearing Beat's designs on her official blog, Beat's designs were widely praised on the internet. However, World Stage, a fashion company, simply copied the designs. They also got Miki, who had a modelling contract with them, to model the stolen designs. This action caused people to cast doubt on the originality of Beat's design, causing friction amongst the class. Beat, hurt by the lack of trust, decides to pull out of the fashion show. The class later learns that their school will be closing down after the school year ends due to the lack of funding.

Meanwhile, Kirara's doctor said that she would not live beyond another six months. Beat was extremely upset by this, and this further affected his morale. However, in preparation for this, Beat made many beautiful pajamas for Kirara. During this trying time, Beat starts to become closer to his father, after his father shows him a beautiful wedding dress that was meant for his mother. Mei also manages to persuade him to return to designing. The class's enthusiasm level rose again, and they paraded on the streets to publicize their upcoming fashion show.

Mei suddenly confessed her love to Beat one day while he was making his designs. Shocked, Beat tells her that he is not ready for a relationship yet. Beat later finds out from his father's personal assistant the reason why his father abandoned his mother. His father refused to leave the fashion show because Beat's mother told him that if the show was successful, she would also find the strength to overcome her illness. It was then that his respect for his father increased.

Before the show, the group was suddenly informed that World Stage had already booked the new event venue that they were planning to use. Miki was also told that by participating in the fashion show, she will break her contract and her future in modelling will be limited. In spite of this, however, Miki decides to continue participating in the show. The class also decided to revert to their original location, their school. It was also decided to hold the fashion show on March 20, the last day of school. With the townspeople help, they managed to prepare the stage in time for the event. Just before the event started, Beat was told that Kirara had suffered a serious infection and would have to undergo an operation.

In the end, the fashion show took place more or less smoothly, with only minor problems. Beat also invited Mei to put on the wedding dress intended for his mother and walk with him on the runway. The crowd roared their approval, and the participants finally realized that they have the potential to excel, if given the chance. Kirara's operation was also a huge success.

Cast

Production

Filming

Director Kentaro Otani decided to film the final scene of Runway Beat, a fashion show, in the 3D format.[5] This was revealed at a pre-release publicity event on 8 February 2011.[5] Kentaro decided to do this because he felt that "3D ... [is] perfect for fashion shows".[6] He added that "It’s not interesting if it’s not live. When you feel like you’re standing there, you also become more attached to the characters."[6] In a separate interview, he also said that he made the film only partially in 3D because he "realized [he] couldn’t compete with Hollywood for a feature-length 3D film."[7]

Release

Runway Beat was released in the Japanese box office on 19 March 2011 by distributor Shochiku.[3] On its debut weekend, it was released in 124 cinema screens throughout the island, thus grossing a total of US$179,871.[1] It was screened in Japanese box office for one weekend.[1]

The film made its international debut when it was released in Taiwan on 17 June 2011.[8] It was distributed there under the Chinese title of 心動舞台 (pinyin:Xīn Dòng Wǔ Tái).[8] Runway Beat was subsequently released in Singapore on 23 February 2012 by local distributor Golden Village Pictures.[9] In total, the film grossed US$190,969 worldwide as of 25 February 2012.[1]

References

  1. 1 2 3 4 5 "Runway Beat box office gross". Box Office Mojo. Retrieved 2012-02-24.
  2. 1 2 3 人気小説「ランウェイ☆ビート」映画化決定　瀬戸康史＆桜庭ななみ初共演. eiga.com (in Japanese). 2010-07-15. Retrieved 2012-02-24.
  3. 1 2 ランウェイ☆ビート. eiga.com (in Japanese). Retrieved 2012-02-24.
  4. 1 2 3 4 5 6 7 8 9 ランウェイ☆ビート. allcinema (in Japanese). Retrieved 2012-02-26.
  5. 1 2 "「ランウェイ☆ビート」の一部3D上映が決定". eiga.com (in Japanese). 2011-02-08. Retrieved 2012-02-27.
  6. 1 2 ""Runway Beat" movie to include 3D scene". eiga.com. Tokyograph. 2011-04-11. Retrieved 2012-02-28.
  7. ↑ Schwartz, Rob (2011-04-11). "Is 'Runway Beat' really Japan's answer to 'Glee'?". CNN International. Retrieved 2012-02-28.
  8. 1 2 '心動舞台. Yahoo! Taiwan (in Chinese). Retrieved 2012-02-26.
  9. ↑ "Runway Beat on inSing". SingTel Digital Media Pte Ltd. Retrieved 2012-02-26.
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