SBI Cards

SBI Cards & Payment Services Private Limited (SBI Card)

Type	Non-banking Financial Company
Industry	Financial Services
Founded	1998
Headquarters	Gurgaon, India
Products	Credit Cards
Parent	State Bank of India and GE Capital
Website	www.sbicard.com

SBI Cards & Payments Services Pvt. Ltd., or SBICPSL, is a payment solutions provider in India. It is incorporated as a joint venture between the State Bank of India, India's largest bank, and GE Capital.^[1] They are headquartered in Gurgaon, Haryana/ Delhi NCR and have branches in over 50 cities across India.^[2] For the financial year ended March 31, 2016, SBI Card recorded a net profit of ₹271 crore and profit before tax of about ₹438 crore.^[3] As of July 2016,the company has a customer base of 3.75 million credit cards .

Shareholding

GE Capital had, in 1998, partnered with State Bank of India to float two joint venture companies, including SBI Cards for developing credit card business in India.

SBI Cards & Payment Services is the front end of the business focusing on marketing and distribution of credit cards. On the other hand, GE Capital Business Process Management Services takes care of technology and processing as a captive BPO unit. GE Capital owns 40 per cent in the former and 60 per cent in the latter.

SBI owns 60 per cent in SBI Cards and Payment Services and 40 per cent in the captive BPO unit.

As on July 2016, State Bank of India was looking for a replacement for GE Capital in the credit card joint venture in accordance with General Electric's global plan to exit from finance business.^[4]

SBI Credit Cards

SBI Card caters to both the individual and corporate segments. SBI Card offers a number of cards under each of the following categories:

• Premium Card
• Classic Card
• Travel & Shopping Card
• Exclusive Card
• Corporate Card

Logo

The SBI Card logo has the symbol of State Bank of India, which is a circle and not key hole, and a small man at the center of the circle.

Milestones of SBI Card

• 1998: SBI Card enters the credit card space^[5]
• 1999: Reaches the ‘1 Lakh’ mark within 10 months of launch^[6]
• 2002: SBI Card enters the ’1 Million Cards’ club
• 2002: First partnership with a public sector bank^[7]
• 2003: SBI Card launches 8 Cities Affinity Cards with special tie-ups & offers^[8]
• 2005: The 2 Million Cards Milestone crossed^[9][10]
• 2006: SBI Card launches SBI Railway Card for Indian Railway travellers^[11]
• 2006: The launch of co-brand cards, SBI Spicejet Card & TATA Cards, India’s first Loyalty cum Credit Card^[12][13]
• 2006: SBI Card becomes second largestCredit Card issuer with 3 million cards^[14]
• 2010: SBI Platinum Card launched^[15][16]
• 2011: Launches chip-based EMV Cards^[17]
• 2012: Launches SBI Signature Card for HNIs^[18]
• 2013: SBI Card launches the Air India SBI Signature Card and the Air India SBI Platinum Card^[19]

Awards

• Reader’s Digest 'Most Trusted Brand Gold Award' (2008, 2009, 2010, 2012, 2013)^[20][21]
• Rated #2 in CNBC Consumer Awards 2 years in a row (2007–2009)^[22]
• Winner of Best Mature Captive Delivery Unit in Asia (2009)^[23]
• Reader’s Digest ‘Most Trusted Brand Gold Award' (2008)^[24][25]
• Rated #2 in Business World Survey on Customer Satisfaction (2007)^[26]

See also

• State Bank of India
• SBI Life Insurance Company

References

1. "Company Overview of SBI Cards & Payment Services Private Limited" Bloomberg Businessweek. Retrieved 10 January 2013.
2. "SBI Cards Growth" India Times. Retrieved 8 January 2013.
3. http://www.thehindubusinessline.com/money-and-banking/sbi-card-still-looking-for-a-partner-to-replace-ge-caps/article8816339.ece
4. http://www.thehindubusinessline.com/money-and-banking/sbi-card-still-looking-for-a-partner-to-replace-ge-caps/article8816339.ece
5. "SBI Card enters Credit Cards" Express India. Retrieved 9 January 2013.
6. "SBI Cards base crosses 5 lakh-mark in 2 years" Express India. Retrieved 11 January 2013.
7. "First Partnership with a public sector bank" India Times. Retrieved 26 December 2012.
8. "SBI launches Hyderabad card" The Hindu Business Line. Retrieved 11 January 2013.
9. "SBI Card Now 2 million strong and growing" Indiantelevision. Retrieved 12 November 2012.
10. "SBI Card crosses 2 million mark" Corporate News. Retrieved 1 October 2012.
11. "Railways Join Hands With SBI to Launch Co-Branded Credit Card" Financial Express. Retrieved 25 October 2012.
12. "SpiceJet, SBI Cards launch co-branded credit card" The Hindu. Retrieved 11 October 2012.
13. "Tata group, SBI launch card with loyalty theme" The Hindu Business Line. Retrieved 15 November 2012.
14. "SBI Cards is No.2 credit card co" Rediff India Abroad. Retrieved 16 September 2012.
15. "SBI Cards launches platinum card" The Hindu. Retrieved 16 September 2012.
16. "SBI launches Platinum Card" The Hindu. Retrieved 1 October 2012.
17. "EMV Cards" Economic Times. Retrieved 3 January 2012.
18. "HNI Cards" The Hindu Business Line. Retrieved 9 January 2013.
19. "Air India, SBI Cards launch co-branded credit card" The Hindu Business Line. Retrieved 17 September 2013.
20. "SBI Card Voted India's Most Trusted Brand in Reader's Digest Asia Trusted Brands 2009 Survey" Business Standard. Retrieved 21 November 2013.
21. "SBI Card voted most trusted credit card brand in Reader's Digest Trusted Brands Survey 2010" Business Standard. Retrieved 21 November 2013.
22. "SBI Card Voted India's Most Trusted Brand in Reader's Digest Asia Trusted Brands 2009 Survey" Business Standard. Retrieved 7 January 2013.
23. "GE Capital, SBI joint venture wins award" The Hindu. Retrieved 10 January 2013.
24. "SBI Card Voted India's Most Trusted Brand in Reader's Digest Asia Trusted Brands 2009 Survey" Business Standard. Retrieved 10 January 2013.
25. "SBI Card voted as India's most trusted brand" CNBC MoneyControl. Retrieved 11 January 2013.
26. "SBI Card Voted India's Most Trusted Brand in Reader's Digest Asia Trusted Brands 2009 Survey" Business Standard. Retrieved 11 January 2013.

External links

• SBI Card Official website