SME Branding

SME, Inc. (also SME Branding)
Brand-building and design agency
Industry Branding, design
Founded 1989
Headquarters New York City, Midtown Manhattan,
Key people
 Ed O'Hara[1]
Website www.smebranding.com

SME, Inc. (also SME Branding)[2] is a full-service strategic brand-building and design consultancy headquartered in the Midtown Manhattan area of New York City. Work includes brand management, brand strategy, positioning (marketing), brand identity, marketing, traditional and digital engagement, naming, advertising, social media and digital media for sports and entertainment, higher education, consumer goods and non-profit industries.

History

Founded in 1989 as Sean Michael Edwards, SME[2] has evolved from a consumer-packaged goods design firm to a global consultancy and is currently led by Senior Partner, Ed O'Hara.[1]

Key legacy clients include Colgate-Palmolive, Kraft General Foods, The Millennium Hotel, Estee Lauder, adidas, the World Series, the NBA Finals, WNBA, Indianapolis 500, the 2001 Major League Baseball All-Star Game, the National Hockey League, LPGA[3] the US Olympic Baseball Team, the NY Mets, Seattle Mariners, Tampa Bay Devil Rays, Toronto Raptors, Utah Jazz, Washington Wizards, the NFL China Bowl, Jacksonville Jaguars, Major League Soccer,[4] LA Galaxy,[5] Madison Square Garden, The Palace of Auburn Hills and several collegiate programs, including MIT Athletics,[6] Davidson College,[7] the University of Alabama, University of Florida, DePaul and the University of Carolina at Chapel Hill to name a few. SME also assisted the NHL in repositioning the league during the 2005–06 NHL season, following the lockout.

More recent acquisitions include the Boston Bruins, New York Yankees, the Pac-10 (Pacific-10 Conference),[8] Fantasy Sports Ventures and Big Lead Sports,[9][10] NASCAR Media Group, Kentucky Derby,[11] Tampa Bay Lightning,[12][13] Florida Marlins, Marlins Ballpark, Dolphin Stadium, University of Louisville,[14] Quinnipiac University and West Virginia University, among others. SME and Queens College won a Bronze award at the 25th Annual Educational Advertising Awards for the "Meet Your Future" campaign.[15]

SME has also led brand development initiatives with several non-profit organizations, including Osa Conservation on the Osa Peninsula, Genetic Disease Foundation, America Scores, Up2Us, Hope for Heroes, the Ray Festa Melanoma Foundation and the Parrish Art Museum in Southampton, NY.

References

  1. 1 2 Find People and Companies: Ed O'Hara
  2. 1 2 Find People and Companies: SME, Inc.
  3. ↑ "LPGA Unveils New Logo". Golf Channel. Retrieved January 26, 2012.
  4. ↑ Published March 31, 2008. "Sports Business Journal: MLS Campaign Aims to Convert the Believers". Sportsbusinessdaily.com. Retrieved January 26, 2012.
  5. ↑ "Sports Business Journal: Rebirth of a Galaxy". Smebranding.com. July 16, 2007. Retrieved January 26, 2012.
  6. ↑ "MIT Tech: MIT Athletics Unveils New Logos Featuring Beavers". Tech.mit.edu. June 9, 2006. Retrieved January 26, 2012.
  7. ↑ "Davidson College: Davidson Launches New Spirit Marks". Davidsonwildcats.com. Retrieved January 26, 2012.
  8. ↑ "Sports Illustrated: Led by Savvy Commissioner Larry Scott, Pac-10 Rebrands its Image". Sports Illustrated. Retrieved January 26, 2012.
  9. ↑ Published September 27, 2010. "Sports Business Journal: FSV's New Brand Identity About Giving Consumers 'The Lead'". Sportsbusinessdaily.com. Retrieved January 26, 2012.
  10. ↑ "Inc. Magazine: Could a New Name Fix a Company". Inc.com. November 1, 2010. Retrieved January 26, 2012.
  11. ↑ Rogers, Darren (October 13, 2010). "2011 Kentucky Derby, Kentucky Oaks Logos Unveiled". Churchill Downs. Retrieved January 26, 2012.
  12. ↑ "Tampa Bay Lightning: Lightning Unveil New Logo, Jersey Systems Along with Vision and Brand Inspiration". Lightning.nhl.com. Retrieved January 26, 2012.
  13. ↑ The New York Times: Modern Team Moves to Traditional Look
  14. ↑ "University of Louisville: UofL Unveils New Branding Campaign, 'It's Happening Here'". Php.louisville.edu. January 22, 2008. Retrieved January 26, 2012.
  15. ↑ "Higher Education Marketing Report: Queens College Receives Bronze Award at 25th Annual Educational Advertising Awards". Hmrpublicationsgroup.com. Retrieved January 26, 2012.


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