Sid Ramnarace

Ramnarace worked on the 2005 Ford Mustang design team

Sid Ramnarace is a Canadian-born designer,[1] and strategist who has worked with the Ford Motor Company, in Dearborn, MI and has designed automobiles, furniture, jewelry, textiles, glassware, and home decor.[2][3]

Background

At the age of 12, he submitted letters to Chuck Jordan at General Motors and Jack Telnack at Ford in the hope of receiving advice to landing a job as a designer.[4] Based on the reply from those letters, Ramnarace studied at the Cleveland Institute of Art, where he graduated with a degree in industrial design, studying under the tutelage of design pioneer, Viktor Schreckengost.

Career

After a brief stint at General Motors as a contract designer, Ramnarace began at Ford working at Ford's Global Design Center and developed textiles, color and trim for the Ford Explorer, Ford Prodigy [5] and 24.7 show car concepts,[4] where he worked under VP of Design J Mays and Chief Designer Laurens van den Acker.

He has contributed to automobile interiors and exteriors including the Ford Edge and Lincoln MKX, Ford Flex, Ford Thunderbird [6] and most notably, the 5th generation Ford Mustang which was cited as one of the most iconic cars of the last 20 years.[7]

Sid has also spent time teaching at his alma mater as well as appearing as a guest speaker at the University of Michigan Ross School of Business at the MBA in Marketing program.[8]

Criticism

The clean design of the 24.7 featured simple geometric shapes and machined surfaces which were designed to communicate a technical look and feel, complimenting the prescient advanced communication and telematic technologies that made up the essence of 24.7. However, the design of the 24.7 was criticized in the press - The Car Connection was quoted saying, "It's wrapped around the Internet because the Internet is trendy, and in the design-led world Ford is entering under J Mays guidance, trendy is everything." [9]

Selected projects

  1. ^ Lingeman, Jake (December 9, 2013). "Facts and Figures on America's First Pony Car". Autoweek: 29. 

References

  1. ↑ "International Home + Housewares Show 2013: Savora: Q+A, with Sid Ramnarace". Core77. Retrieved 15 May 2013.
  2. ↑ "Ramnarace Gilles Cufflinks=Design Spotter". Retrieved 26 January 2009.
  3. ↑ "1000 Product Designs: Form, Function and Technology from Around the World - Eric Chan".
  4. 1 2 "Ford renews design links with The Cleveland Institute of Art". Car Design News. Retrieved 2 May 2002.
  5. ↑ "Prodigy Points Way To Ford's Future". EV World. Retrieved 16 March 2008.
  6. ↑ "John Phillips: Capturing the Allure of Ginger". Car and Driver. Retrieved 15 August 2014.
  7. ↑ "25 Most Iconic Cars of the Past 20 Years". Businessweek. Retrieved 16 February 2010.
  8. ↑ "Past Speakers". YaffeCenter. Retrieved 15 May 2008.
  9. ↑ "2000 Detroit Show: Ford's 24.7". The Car Connection. Retrieved 31 January 2000. Check date values in: |access-date= (help)

External links

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