Sienna X
Sienna X are a fake tanning company based in Worcester, Worcestershire.[1]
History
Sienna X was founded by Nicola Matthews in 2004 as The Spray Tan Cubicle Company. After setting up a spray tanning business, Nicola noticed that the sunless tanning industry was missing an important element - a mobile booth for therapists to use within clients' homes.[2] This led to the development of the Spray Tan Cubicle, of which sienna X still hold the original patents for the design.
With considerable knowledge of the industry, Nicola created a full offering for the Spray Tan Cubicle Company, and went on to develop a fully supported sunless tanning brand which incorporated education, marketing and business support to salons and mobile therapists.
In 2008 the Sienna X brand was begun.
In March 2013, Sienna X came to an agreement with Marks and Spencer to sell the core retail range on the high street for the first time in the company's history. The Sienna X tanning brand will sit alongside a wide range of independent brands following a major revamp of the M&S beauty department.[3]
Product Range
Providing products for both trade clients and retail customers, sienna X have launched a range of tanning and skincare products. Trade products for sienna X include the patented spray tan cubicle, as well as a range of three machines depending on the therapists experience and budget. They are also providers of pre-tan and post-tan equipment.
Sienna X also have a range of retail products, from a "Gradual Self Tan" through to "Matte Powder Bronzers". These retail products were designed to complement the end users' spray tan, helping to prolong.
Sponsorships & Magazines
Sienna X have involved themselves with a wide range of events, which include:
- Strictly Come Dancing [4] (2009, 2010 & 2011)
- BRIT Awards[5] (2009, 2010 & 2011)
- MOBO Awards[6] (2011 & 2012)
- London Fashion Week[7] (2012)
Besides these, sienna X products and events have featured in some of the UK's consumer magazines. These publications include:
Awards
sienna X claim to have won the following awards over the past few years[13]
- Pure Beauty Awards 2012 – Silver Medal – ‘New Design & Packaging’
- Pure Beauty Awards 2012 – Instant Bronzing Gel ‘Highly Commended’
- Sunday Times Style Awards 2012 – Editor’s Prize for gradual glowing self tan
- Beauty Guild Awards of Excellence 2012 – Best Tanning Supplier Winner
- Pure Beauty Awards 2011 – Sienna X BRITs Awards Campaign High Commended
- Beauty Guild Awards of Excellence 2011 – Best Tanning Supplier Winner
- Psychologies Magazine Positive Beauty Awards – Best Tanning Product Winner, Dark Glowing Self Tan
- Worcestershire Business Woman of the Year – CEO Nicola Matthews
- Beauty Guild Awards of Excellence 2010 – Best Tanning Supplier Winner
- Beauty Guild Awards of Excellence 2009 – Best Supplier Specific Training Finalist
- Beauty Guild Awards of Excellence 2009 – Best Tanning Supplier Finalist
- Beauty Guild Awards of Excellence 2009 – Best Customer Services Winner
- Professional Beauty Awards 2009 – Best Tanning Product & Equipment Supplier Finalist
Celebrity Fans
A number of celebrities over the years have admitted that they use sienna X. These include:
- Rachel Stevens[14] - S Club 7 singer
- Mollie King[15] - The Saturdays singer
References
- ↑ How to party like Marie Claire! 18 Dec 2012 "We made a stoic attempt at meeting deadlines and filing copy, all whilst dashing between hair appointments, courtesy of Evo Hair, and tanning sessions with James Harknett for Sienna X (even an MC gal needs a little help looking fabulous sometimes),"
- ↑ Cotswold Journal 20 July 2007 "Worcester-based spray-tan brand, Sienna X, has been hailed a spraying success by weekly glossy, Grazia Magazine."
- ↑ Fashion Telegraph 21 May 2012 "Marks & Spencer to take on Beauty World"
- ↑ Huntingdon Post 8 September 2010 "Huntingdon woman to spray tan the cast of Strictly Come Dancing"
- ↑ Pure Beauty - BRIT Awards 2011 "Best Media Campaign: Highly Commended"
- ↑ MOBO 2012 Partners "MOBO 2012 - Official Partners"
- ↑ Professional Beauty 10 September 2012 "A “Touche de Soleil” from Sienna X at Professional Beauty North"
- ↑ Cosmopolitan - Best Fake Tans 28 June 2012 "Sienna X works well across different skin tones and has a non-sticky texture and a refreshing, citrusy smell which makes it pleasant to use."
- ↑ Marie Claire - Buy of the Day "...now you can bronze beautifully with this subtle Express Tanning Mist from sienna X."
- ↑ Tried & Tested: sienna X Instant Bronzing Gel 30 July 2012 "If you're looking for even coverage without the tell-tale smell, this is the tan for you."
- ↑ Try Me Collection - Self Tanning Review 1 April 2011 "Travelling somewhere soon but feeling a bit pale?"
- ↑ The Tatler Rules of Partygoing 5 December 2012 "Few things (other than a Maldivian holiday or a brutal Highlands boot camp) can make your chassis look lovelier faster than fake tan."
- ↑ sienna X awards 17 December 2012 "sienna X continues to be nominated for and win countless awards for our products and the team that bring the brand to you."
- ↑ Huntingdon Post 8 September 2010 "Huntingdon woman to spray tan the cast of Strictly Come Dancing"
- ↑ - The London Luxe 7 May 2012 "Sienna X unveils new line up of professional fake tan products"