Sigmar Berg
| Sigmar Berg | |
|---|---|
| Born |
1975 Austria |
| Residence | Los Angeles, California |
| Employer | +Beryll |
| Known for | Photographer, painter, fashion designer |
| Website |
beryll |
Sigmar Berg (born 1975, Austria) is an artist, photographer, and fashion designer best known for founding +Beryll in Los Angeles, California in 2006. +Beryll is a luxury accessory company that specializes in designer sunglasses and other lifestyle accessories such as clothes.[1]
Biography
Early life, career
Sigmar Berg was born in 1975 in Austria.[2] Trained as an architect,[3] he worked in photography while in Europe, primarily shooting catalogs and commercial jobs. He also worked as a painter and fashion designer. Berg moved to Los Angeles in 2006 with his family, while on hiatus from his work as an abstract artist. In LA, he began taking photography more seriously, and in June 2008 his photography shows were featured in the Los Angeles Times.[2]
+Beryll
+Beryll was founded in 2006 by Berg in Los Angeles, California, after he began designing accessories in his Santa Monica studio.[2] He originally focused hand-made sunglasses for the brand, later expanding into jewerly, handbags, boots,[1] belts, hats, scarves, leather vests, and other accessories.[4] Sigmar is "largely influenced by his European roots," and in particular the architecture style of Bauhaus.[4] His products tend to be unisex, and also incorporate styles of Southern California.[4]
The company has a flagship store in Santa Monica, California. Originally by-appointment only,[1] it later opened to the general public.[5] The brand is also sold at over 500 stores[4] such as Barney's, Henri Bendel, Maxfield, and Fred Segal.[1]
Berg's designs have been worn by celebrities like Angelina Jolie,[1] Robert De Niro, Kim Basinger, Nicolas Cage and others.[5] His sunglasses have been worn by Sarah Jessica Parker, Anna Pacquin,[4] and Sharon Stone.[6]
Personal life
Berg lives with his wife and children in Los Angeles.[7]
References
- 1 2 3 4 5 Wilson, Stevie (February 10, 2010). "Celeb Style Spotting: New +Beryll Crystal Sunglasses Are a Celeb FAVE!!". L.A. Story. Retrieved 2013-03-12.
- 1 2 3 Farabee, Mindy (June 5, 2008). "Sigmar Berg at Ambrogi-Castanier Gallery: Developing a different perspective:". Los Angeles Times. Retrieved 2013-03-12.
- ↑ Harding, Jack (July 7, 2012). "Beryll". Oh Wow You Wore That. Retrieved 2013-03-12.
- 1 2 3 4 5 Loftus, Karen (February 27, 2012). "Beryll: Bauhaus Influenced Sunglasses". Societe Perrier. Retrieved 2013-03-12.
- 1 2 "+Beryll Opens First Flagship Store". Luxe In A City: Curated Luxury. Retrieved 2013-03-12.
- ↑ "Veronica's Vacation Gear: Beryll's Kelly Sunglasses". Travel Expert.com - California. Retrieved 2013-03-12.
- ↑ "Sigmar Berg: creating classic designs for Beryll". Austrian Consulate General. May–June 2007. Retrieved 2013-04-26.