Skratch 'N Sniff

For the type of coating which releases a scent when scratched, see Scratch and sniff.
Skratch 'N Sniff
Genre Rock/hip-hop mashup
Running time 1–2 hrs
Country United States
Language(s) English
Hosted by Malcolm Ryker
DJ Mike Czech
Air dates since March 9, 2003
Audio format Stereo
Website snsmix.com

Skratch 'N Sniff is a nationally syndicated American radio program. Hosted by radio imaging producer Malcolm Ryker and DJ Mike Czech, the weekly show mixes rock and hip-hop music for affiliates across the U.S., Canada, and Mexico.

History

The show first began on March 9, 2003 at San Diego rock station XETRA-FM (91.1 FM, "91X"). Rock-oriented Ryker had contacted hip-hop DJ Mike Czech, then at San Diego pop station XHITZ-FM (90.3 FM, "Z90"), with the idea of combining their respective formats in a blended mashup show. By 2007, the show was airing on nearly 30 rock alternative rock and even a few Rock leaning Contemporary hits radio stations; Westwood One, the radio network acquired by Dial Global, began syndication of Skratch 'N Sniff that same year. In 2008, the show expanded from one to two hours in most markets. Compass Media Networks took over syndication of Skratch 'N Sniff in 2012.[1][2][3][4][5]

Current status

Today the show serves nearly 60 affiliates, including stations in Boston, Washington, D.C., Denver, Atlanta's 105.7 Saturday nights and Tampa. In recent years, Skratch 'N Sniff has also offered limited content to non-market affiliates from the show's annual Halloween special.[6][7][8][9]

References

  1. ↑ "Skratch 'N Sniff Needs Record Service". AllAccess.com. All Access Music Group. June 23, 2006. Retrieved May 1, 2012.
  2. ↑ "10 Questions with... Malcolm Ryker". AllAccess.com. All Access Music Group. August 12, 2008. Retrieved May 1, 2012.
  3. ↑ "Skratch 'N Sniff Wants To Be On Your Mailing List". AllAccess.com. All Access Music Group. February 7, 2007. Retrieved May 1, 2012.
  4. ↑ "WW1's Skratch 'N Sniff Adds New Affiliates, Expands To 2 Hours". AllAccess.com. All Access Music Group. May 1, 2008. Retrieved May 1, 2012.
  5. ↑ http://rbr.com/rick-dees-moves-to-compass-media-for-ad-sales/
  6. ↑ http://www.snsmix.com/about/
  7. ↑ Goldstein, Meredith (May 14, 2007). "The (Hed) of the Class". The Boston Globe. The New York Times Company. p. 2.
  8. ↑ "Making Moves: Tuesday, October 11, 2011". Radio-Info.com. In3media, Inc. October 11, 2011. Retrieved May 1, 2012.
  9. ↑ http://www.antimusic.com/news/08/oct/28Skratch_N_Sniff_Metallica.shtml
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