South Main

For other uses, see South Main (disambiguation).

South Main, or SoMa, is an area of Vancouver that centers on Main Street, and is part of the larger Mount Pleasant neighbourhood.

While no official boundary exists for South Main, its centre is roughly at the intersection of Broadway and Main Street. Its boundaries roughly extend from East 2nd Avenue to East 33rd Avenue along Main Street. Recent developments along the nearby Kingsway corridor are extending the boundaries eastwards.^[1] The name is something of a marketing misnomer, as fully 80% of Main Street lies south of the area defined as "South Main".^[2]

South Main is developing quickly and becoming one of the trendier new areas in East Vancouver for living and dining. SoMa is a shortened version of the name South Main and was coined only in recent years by the area's promoters, and is meant to evoke the SoHo (short for "South of Houston" Street) in Manhattan, which in turn is an allusion to the London shopping district of the same name. Another SoMa exists in San Francisco, which refers to the area "South of Market" Street. Soma is also the name of an intoxicating beverage used in a Vedic ritual. These multiple connotations reflect the intent of entrepreneurs and developers to carry out a "relaxed kind of gentrification" in the area to create a cosmopolitan and prosperous commercial district.^[3] To most Vancouverites, however, South Main is part of Mount Pleasant and the trendier term is not widely used in conversation.

Notes

Wikivoyage has a travel guide for Mount Pleasant & South Main.

Neighbourhoods in Vancouver, British Columbia

Downtown neighbourhoods	Alberni District Coal Harbour Chinatown Davie Village Downtown Eastside English Bay Financial District Gastown Granville Mall and the Granville Entertainment District International Village Japantown Robson Stanley Park Victory Square West End Yaletown

West Side neighbourhoods	Arbutus Ridge Dunbar–Southlands Fairview False Creek Kerrisdale Kitsilano Marpole Oakridge Shaughnessy South Cambie West Point Grey

East Side neighbourhoods	Grandview–Woodland Hastings–Sunrise Kensington–Cedar Cottage Killarney Mount Pleasant Renfrew–Collingwood Riley Park–Little Mountain Strathcona Sunset Victoria–Fraserview

Other locations	Champlain Heights Commercial Drive Granville Island Greektown Little Italy Punjabi Market/Little India Uptown South Main University Endowment Lands Hogan's Alley Stanley Park

Italics indicate neighbourhoods now defunct.

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