Sportscraft

Sportscraft
Industry Softgoods Retail
Founded 1914
Founder Wolf Bardas
Headquarters PO Box 289 Alexandria 1435 NSW, Sydney, New South Wales, canberra
Number of locations
 27 [1]
Area served
 Australia
Key people
 John Marshall (Director), Andrew Michael (Executive Chairman)[2]
Products apparel & accessories
Owner John Marshall and Andrew Michael [3]
Number of employees
 500+ [4]
Parent Apparel Group
Website

Sportscraft is an Australian women's and men's clothing brand sold through department stores and over 20 of its own branded outlets. It began with the 'Sportsleigh' manufacturing company, that grew from the tailoring business founded by Russian Jewish immigrant Wolf Bardas in Melbourne in 1914. In 1947 the business branched into retail with the first Sportsleigh stores opened in Collins Street and Toorak Road, Melbourne. The name was changed to 'Sportscraft' in 1948. The name reflected a focus on tailored casual wear, predominantly jodhpurs, slacks, pleated skirts and shirts. Innovative marketing under the leadership of Morris Bardas resonated with women in post-war Australia and became a respected and iconic brand. After his death in 1959, his vision was continued by his son David Bardas who succeeded him at the head of the company. Over the following decades the business continued to flourish and grow, expanding into youth-oriented fashion in the 1960s and menswear in the 1970s. By the 1990s the company had grown into a fashion empire that was producing a multimillion-dollar turnover from 200 stores and nineteen women and men's fashion labels. In 1994, David Bardas, lost control of the group when the banks moved to secure the assets that underpinned their outstanding loans. Prime among these was the expensive Sportsgirl Centre in Collins Street, which had put the group under intense financial strain. As a result, a South African company, Truworths, was able to buy 90 per cent of the group. However, by 1999 declining sales and growing losses resulted in Truworths ceasing funding of the business. The company was put into voluntary administration in November that year. The core retail brands, Sportscraft, Sportsgirl and David Lawrence were sold individually in 2000 to respectively, Apparel Group, Sussan Corporation and Webster Holdings. [5] [6] [7] [8] [9]

See also

References

  1. ↑ Prime Space Marketing Local Store Sportscraft locations in Australia, accessed 17 December 2011
  2. ↑ Apparel Group Ownership, accessed 17 December 2011
  3. ↑ Apparel Group Ownership, accessed 17 December 2011
  4. ↑ LinkedIn Profile Marisa Firman, Head of Design - Sportscraft, accessed 17 December 2011
  5. ↑ Marshall Investments The Australian, Friday, 2 December 2005, p.20 Fashion, 'Rebirth of an old favourite', Georgina Safe, accessed 17 December 2011
  6. ↑ Fairfax Digital The Age Company Ltd The Age, 18 February 2007, Fashion, Behind the seams, accessed 17 December 2011
  7. ↑ Frances Burke Textile Resource Centre, RMIT University, 2000, Updated 2 July 2004 CYBERfibres Online Register of Australian Fashion and Textile Design, Corporate Entry, Sportscraft Pty Ltd Case Study (1914 - ), accessed 17 December 2011
  8. ↑ Apparel Group About Us, Brands, Sportscraft, accessed 17 December 2011
  9. ↑ Webster Holdings Pty Ltd About DL, accessed 17 December 2011
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