Stealth ownership

Stealth ownership occurs when a larger corporation purchases a smaller enterprise but maintains the packaging and advertising strategies of that smaller company.^[1] It is common for the purchaser not to disclose that it owns the smaller company in hopes of maintaining the acquired company's image.^[2] This phenomena is very common within the organic movement and is considered part of the Big Organic movement that began in the late 1990s.^[3]

References

1. Kleppel, Gary; Ikerd, John (2014-07-22). The Emergent Agriculture: Farming, Sustainability and the Return of the Local Economy. New Society Publishers. ISBN 9780865717732.
2. Kleppel, Gary; Ikerd, John (2014-07-22). The Emergent Agriculture: Farming, Sustainability and the Return of the Local Economy. New Society Publishers. ISBN 9780865717732.
3. Kleppel, Gary; Ikerd, John (2014-07-22). The Emergent Agriculture: Farming, Sustainability and the Return of the Local Economy. New Society Publishers. ISBN 9780865717732.