Street Fight (publication)

Street Fight
Categories Hyperlocal Business, Business, Location, AdTech, MarTech
Frequency Daily + real-time
Founder Laura Rich and David Hirschman
Year founded 2011
Company Hyperlocal Industries
Country United States
Based in Boulder, CO
Language English
Website www.streetfightmag.com

Street Fight is a regularly updated online trade publication covering hyperlocal business, local commerce, mobile, location-based companies and services, advertising technology and relevant business leaders in the space. The publication's self-described mission is to "Follow the dynamic disruption taking place in the local marketing ecosystem. New ways to connect with consumers abound, from mobile targeting to point-of-sale systems and even scheduling platforms."[1]

Street Fight was founded by Laura Rich and David Hirschman in 2011, and is based in Boulder, CO.[2] The company closed an undisclosed round of funding in September 2011.[3]

Content

Street Fight's content channels include AdTech, Search, Mobile, Commerce, Media, Marketers and Case Studies.

Events

Street Fight hosts annual events including Street Fight Summit West, taking place each June in San Francisco, and Street Fight Summit East, taking place each October in New York.[4] Since launching in 2011, the summits have hosted speakers from Google, Foursquare, PayPal, Yelp and Forbes.[5] The Poynter Institute called the content at Street Fight's inaugural summit "adventures in the trenches of hyperlocal media."[6][7]

References

  1. ↑ http://streetfightmag.com/about/
  2. ↑ http://listings.findthecompany.com/l/31044871/Hyperlocal-Industries-in-Boulder-CO
  3. ↑ http://venturebeat.com/2011/09/14/street-fight-funding/
  4. ↑ http://adage.com/article/digitalnext/hyper-local-marketing-trends-street-fight-level/239317/
  5. ↑ http://streetfightmag.com/street-fight-summit-2012/
  6. ↑ http://www.poynter.org/2011/4-lessons-for-hyperlocal-media-from-inaugural-street-fight-summit/151132/
  7. ↑ http://adage.com/article/digitalnext/hyper-local-marketing-trends-street-fight-level/239317/
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