Tradex Technologies

TRADEX Technologies Inc. was a B2B marketplace e-commerce exchange founded in 1999. Entirely Java-based, its product TRADEX Commerce Center software was used for online negotiation, bidding and the secure transaction of orders from computer dealers and manufacturers.[1][2]

At the peak of the dot-com bubble in March 2000, Ariba Inc. acquired TRADEX in a stock-swap acquisition worth US$5.6 billion.[3]

History

The software was created in 1995 under the lead of the Swiss entrepreneur Daniel Aegerter as an Internet-based system for automating purchase processes for the suppliers and customers of his Swiss company Dynabit.[4][5] Subsequently, TRADEX Electronic Commerce Systems Inc. was incorporated in Tampa, Florida as a spin off from Dynabit.[4]

On the day of its launch, TRADEX offered a wholesale marketplace for the sale of new computer equipment with 40 vendors offering 15,000 products.[6] In 1996, TRADEX had gained 480 customers within three months[7] In 1999, TRADEX had 180 employees,[8] when it moved its headquarters to Atlanta, Georgia,[9] and it had further offices in Boston, Dallas, Tampa, San Francisco, Washington D.C., London and Tokyo.[1]

By September 1999, TRADEX had raised US$ 28 million from its investors Internet Capital Group,[10] Sigma Partners, Apex Investment Partners, Draper Fisher Jurvetson, First Analysis Corporation, Imlay Investments and United Parcel Service.[1]

In December 1999, Ariba announced its acquisition of TRADEX in a stock-for-stock merger valued at US$1.86 billion[8] prior to its subsequent stock-splits.[11][12]

On March 10, 2000, the day when the NASDAQ Composite reached its highest level during the Internet boom, Ariba announced the successful completion of its TRADEX acquisition.[13]

Products

TRADE'ex offered 3 online procurement systems for connecting distributors with suppliers: one for the vertical trading hubs, another for large enterprises and a third for the distributor channel segment.[14] The software suite was scalable and had an object-based business engine incorporating CORBA and JavaBeans technologies.[14]

The software TRADE'ex Market Maker received an award from the Gartner Group and InformationWeek as the Best Business-to-Business Electronic Commerce Over the Internet solution at the 1996 Internet and Electronic Commerce show in San Francisco.[15]

See also

References

  1. 1 2 3 "TRADEX Technologies Closes $12 Million in New Round Venture Funding". allBusiness (Business Wire). 24 April 1999. Retrieved 2011-08-23.
  2. ↑ Jones, Kevin (April 1999). "Digital Marketplaces: Enabling The Internet Economy" (PDF). Net Market Makers, Whitepaper Analysis.
  3. ↑ TelecomWorldwire, "Ariba completes acquisition of Tradex; Enhances B2B eCommerce platform with addition of industry-leading marketplace solution", M2 Communications Ltd, March 14th, 2000.
  4. 1 2 Mohanbir Sawhney and Steven Kaplan, Edited by Jeffrey Davis (September 1999). B2B/Copy of models-b2b.htm "B2B Boom, Let's get Vertical" Check |url= value (help). Retrieved 25 August 2011.
  5. ↑ Moran, Susan. "The Enabler". Business 2.0. Retrieved August 27, 2011.
  6. ↑ John A. Quelch, Readings in Modern Marketing, The Chinese University of Hong Kong, The Chinese University Press, 2006.
  7. ↑ Ken Yamada, Online merchants find open market in Internet, Computer Reseller News, October 16, 1995.
  8. 1 2 Melanie Austria Farmer, Ariba to expand Net market role with Tradex, CNet News, December 16, 1999
  9. ↑ Caroline Hubbard, Net firm trades Tampa for Atlanta, Atlanta Business Chronicle, August 30, 1999.
  10. ↑ Esther Dyson’s Monthly Report, Release 1.0, B2B Platforms, Edventure Holdings Inc, New York, September 13, 1999.
  11. ↑ Larry Barrett (November 16, 1999). "Ariba Sets For 2 To 1 Stock-Split". CNET News. Retrieved September 9, 2011.
  12. ↑ Larry Barrett (March 2, 2000). "Ariba Sets For Another 2 For 1 Stock-Split". CNET News. Retrieved September 9, 2011.
  13. ↑ "Ariba Completes Acquisition of Tradex" (PDF). Ariba Inc., Announcement. March 10, 2000. Retrieved September 8, 2011.
  14. 1 2 "Trade'ex Aims High With Procurement". InternetWeek.com. February 8, 1999.
  15. ↑ "TRADE'ex Announces 100% Pure Java Certification for Distributor & Market Maker". The Free Library, Business Wire. July 23, 1997. Retrieved 28 August 2011.
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