TV Most (Hong Kong)

TVMost
毛記電視
Industry Broadcasting
Founded 2015
Founder Roy Tsui
Headquarters Flat 5, 1/F, Block B
Tung Chun Industrial Building,
11-13 Tai Yuen Street,
Kwai Chung, N.T.
Key people
 Roy Tsui, Chan Keung (陳強), Bu (姚家豪)
Website www.tvmost.com.hk

TVMost (Chinese: 毛記電視) is a Hong Kong online video platform established by 100Most. It aims to upload numbers of sarcastic videos for Hong Kong citizens in a daily matter, so the public can realize the latest events happening in Hong Kong in an entertaining way.[1] Its slogan is "Do our best instead of not having a TV license issued by the Government" (Chinese: 全力以赴，無牌仲好).[2]

Background

TVMost is built up by Roy Tsui (Chinese: 林日曦), the founder of the magazine Black Paper, 100Most and the publication house White Paper on May 18, 2015. It offers various programmes such as news, variety show and documentary online uploaded in an irregular basis. In addition, latest videos were posted to related social media sites, such as their official Facebook page,[3] Instagram account[4] and website. TVMost also welcomes advertisements in iMedia formats and co-op projects from advertisers for the sake of creating advertorial videos and promote the products in a humorous way.[1]

Programmes

News

Title card

Most News (六點半左右新聞報導)
It targeted to provide daily news reports to audience in a more vivid way than other TV channels do. There are eight reporters in this news programme, whose names are retrieved from public figures and modified to become ironic or humorous jokes so as to enhance the programme’s funniness. Titles of the daily news report are presented in an entertaining way to catch audience’s attention as well. Broadcast on every Monday to Friday evenings.

Variety

Funny Choice (明張目膽 fun fun選)
Parody of the same session of TVB's informative show 'Scoop'. Hosted by On But Chuen, this variety show is divided into two parts. First, question and answer session (mainly in multiple choice format); second, prize giving session. This is the only programme that provides chances for audience to participate in TVMost’s events because they may submit their answers through the Internet. The programme is known for providing comic relief to audience as well as arising their awareness about the controversial issues in Hong Kong, as the host often tells sardonic jokes.

Ging Cook Gum Cook (勁曲金曲)
A weekly billboard programme which is a satirical take on TVB’s music programme Jade Solid Gold parodying real songs whilst poking fun at and raising concerns about social issues.[5] A song that has been on the billboard since the show started is 'Forever ATV' by Gregory Charles Rivers , a play on famous singer Jacky Cheung Hok-yau’s 'Forever Love'. It jabbed at ATV’s tendency to rebroadcast decades-old programmes rather than making new ones and its delay to paystaff wages.[6] Famous singers in Hong Kong such as Gloria Yip, Hanjin Tan has been invited to film this show.

Documentary

Wednesday Report (星期三港案)
A five-minute mini documentary narrated by Stephen Chan Chi-wan, mainly interviewing people in Hong Kong that do great things or make great influence to the society. Interviewees in the previous episodes include the first transexual women in Hong Kong advocating issues related to LGBT,[7] an ordinary resident in Hong Kong that came out to be a candidate in the District Council election 2015 to fight against the pro-establishment camp.[8] Compared with other programmes produced by TVMost, the tone of Wednesday Report is more formal and serious. Air on every Wednesday.

100Most Issue 148 introducing the ‘Best Singer' awardees (Left) and a special issue covering the 'Award Distribution Ceremony' (Right).

TVMost Ten Big Ging Cook Gum Cook Award Distribution (毛記電視第一屆十大勁曲金曲分獎典禮)
It was held on 11 January 2016 at Queen Elizabeth Stadium, which targeted in making fun of the local music industry's establishment and honouring artistes that paid much effort in making music.[5] It served as an extension of the TV programme ‘Ging Cook Gum Cook’, as the awarded songs were re-composed popular songs with ironic contents. Sponsored by Shell (Hong Kong) Limited and Gatsby Hong Kong. Some celebrities were invited to attend the ceremony, including Gregory Wong, Stephanie Cheng and Denise Ho. ‘Forever ATV’ sung by Gregory Charles Rivers was awarded the 'Best Song'. A total of 19 awards were distributed in the show.
Live broadcast was arranged on Now TV Channel 100. The entire ceremony was later archived on TVMost's official website.[9]

Happy TVMost Birthday To Me (萬千呃Like賀台慶)
An anniversary show of TVMost to be held on 11 May 2015 at the Hong Kong Convention and Exhibition Centre. Sponsored by Pricerite Hong Kong.

Artistes

The icon of one of the most popular anchors, Tung Fong Shing, is his 'patriotic headband'. He claimed this headband shows his love to the Chinese Communist Party.

The casting list of TVMost consists of 29 artistes. Most of them are fictional characters alluding the news anchors and artistes in TVB.[1][10] For example:

Style

The style of programmes in TVMost is features plenty of satire and humour, which is similar to the magazine of its mother company 100Most, with editorials reported in a funny and sarcastic style.[1] As their programmes make fun of the Hong Kong Government and controversial social issues by covering the hottest and most recent topic in Hong Kong, it resonates with the audience that abhors the power establishment in the city.[5] Famous local celebrities such as Gloria Yip, Gregory Wong and Akina Fong often act as special guests in the shows, especially in ‘Most News’ and ‘Ging Cook Gum Cook’, which further attracts audience's attention. The duration of these programmes are mostly around a few minutes, probably less than 10.
The founder of TVMost, Roy Tsui explained that people nowadays are busier and have shorter attention span. Therefore, their programmes will be tailor made to cater the taste and pace of local dwellers, which turns out to be a great success.[11]

Facilities

TVMost's headquarters in Kwai Chung.

The headquarters of TVMost is located at Tung Chun Industrial Building, Kwai Chung. It is a small flat equipped with an indoor and outdoor multi-purpose production studios. Together served as the editorial office of its mother company 100Most.

See also

Wikimedia Commons has media related to TVMost.

References

  1. 1 2 3 4 "Star Express: TVMost". 24 March 2016. Retrieved April 2015. Check date values in: |access-date= (help)
  2. ↑ "TVMost Facebook Page: Cover Photos". 26 March 2016. Retrieved 25 August 2015.
  3. ↑ "Facebook: TVMost".
  4. ↑ "Instagram: TVMost".
  5. 1 2 3 "Explainer: Why did the 'TV Most' alternative award show for satirical songs go viral?". Hong Kong Free Press. 24 March 2016. Retrieved 13 January 2015.
  6. ↑ "勁曲金曲優秀選2015 河國榮 《亞視永恆》". 26 March 2016. Retrieved 24 August 2015.
  7. ↑ "星期三港案 女孩不哭". 26 March 2016. Retrieved 24 February 2016.
  8. ↑ "星期三港案 我阿爸話去選區議員". 26 March 2016. Retrieved 24 February 2016.
  9. ↑ "第一屆十大勁曲金曲分獎典禮 真．足本重溫". 26 March 2016. Retrieved 15 January 2016.
  10. ↑ "TV Most: Artistes".
  11. ↑ "100Most - a satirical weekly that's a hit with Hong Kong's Occupy generation". South China Morning Post. 2 February 2015. Retrieved 20 March 2016.
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