Taboo (drink)

Taboo is a fruit-flavoured spirit made in the UK. Its main ingredients are vodka, white wine and exotic fruit juices. Its alcohol content is 14.9% (29.8 proof).[1]

Taboo was first put out on the market in 1988 by drinks company First Drink. However after a honeymoon period for the product up until the early 1990s the company spent very little money on promoting it in later years; in 2005 only £8,000 was spent. However in 2006 First Drink hired 23red to boost Taboo's profile.[2]

Originally the drink was marketed with a companion spirit called Mirage, with advertising showing both products.

References

  1. ↑ Taboo information
  2. ↑ Taboo drink to relaunch through 23red - Brand Republic News - Brand Republic
This article is issued from Wikipedia - version of the 9/12/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.