The Ice Organisation
The Ice Organisation, also known as MyIce.com is a UK Loyalty program, which launched in 2010. Ice promotes brands, goods and services that are more sustainable, with the aim of mitigating climate change through mass consumer purchase power. Like other loyalty schemes, customers are rewarded with Ice points which they earn when shopping with a retailer who is part of the program. Customers can spend their points at Ice retailers for money off their purchases or get it for free. Depending on the retailer, customers can collect and spend Ice points either online, via the telephone or in-store.
Ice is run by Jude Thorne (CEO, former CEO of Airmiles), Michael Baulk (Chairman, former Chairman and Chief Executive of AMV plc from Jan 1997 to 2006) and Tessa Tennant (President, Co-founder of the UK Social Investment Forum, and the Carbon Disclosure Project) and the scheme tries to make people think about the environmental impacts of their shopping baskets and rewards them for making more environmentally friendly purchases.
Environmental credentials
Ice believe that together with their customers and partner businesses, they can make a real difference to mitigate climate change. They assess all the businesses they partner with and only work with businesses that are doing the bit for the environment. They make every effort to ensure that they are the most environmentally responsible business they can be.