The Sell-In
 | |
| Author | Craig Mathieson |
|---|---|
| Country | Australia |
| Language | English |
| Subject | Australia alternative music |
| Genre | Non-fiction |
| Publisher | Allen & Unwin |
Publication date | 1 November 2000 |
| Pages | 280 pp |
| ISBN | 1-86508-412-3 |
| OCLC | 48435459 |
| 781.66/0994 21 | |
| LC Class | ML3534 .M432 2000 |
The Sell-in: How the Music Business Seduced Alternative Rock is a book by Australian music journalist Craig Mathieson. It documents the rise of the Australia's alternative music scene and how that success attracted the interest of the music industry's major labels.
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